公开(公告)号：US20200349606A1

公开(公告)日：2020-11-05

申请号：US16933799

申请日：2020-07-20

申请人： Yieldmo, Inc.

发明人： Indu Narayan ,  David Sebag ,  Maziar Hosseinzadeh ,  Rohit Matthews ,  Jasmine Noack ,  Melody Li ,  Andrew Holz ,  Sergei Izrailev ,  Farid Jawde

IPC分类号： G06Q30/02

摘要： One variation of a method for modeling mobile advertisement consumption includes: serving a first advertisement in an advertising campaign to a computing device associated with a user, accessing a first set of engagement data, recorded by the first advertisement, representing a first set of interactions between the user and the first advertisement at the computing device; accessing a model linking user interactions with a set of advertisements within the advertising campaign and a target outcome for the advertising campaign; estimating a predicted set of interactions between the user and a second advertisement in the advertising campaign based on the model and the first set of engagement data; and in response to the predicted set of interactions anticipating the target outcome, serving the second advertisement, in the advertising campaign, to the user.

公开(公告)号：US20210272155A1

公开(公告)日：2021-09-02

申请号：US17190133

申请日：2021-03-02

申请人： Yieldmo, Inc.

发明人： Sergei Izrailev ,  Indu Narayan ,  Nathaniel Daly ,  Teddy Jawde ,  Maziar Hosseinzadeh ,  Ari Bernstein ,  Michael Yavonditte ,  Nisreen Al-Basha ,  Harsha Gorla

IPC分类号： G06Q30/02 ,  G06F16/957

摘要： One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.

公开(公告)号：US20220277342A1

公开(公告)日：2022-09-01

申请号：US17748481

申请日：2022-05-19

申请人： Yieldmo, Inc.

发明人： Sergei Izrailev ,  Indu Narayan ,  Nathaniel Daly ,  Teddy Jawde ,  Maziar Hosseinzadeh ,  Ari Bernstein ,  Michael Yavonditte ,  Nisreen Al-Basha ,  Harsha Gorla

IPC分类号： G06Q30/02 ,  G06F16/957

摘要： One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.

公开(公告)号：US11367103B2

公开(公告)日：2022-06-21

申请号：US17190133

申请日：2021-03-02

申请人： Yieldmo, Inc.

发明人： Sergei Izrailev ,  Indu Narayan ,  Nathaniel Daly ,  Teddy Jawde ,  Maziar Hosseinzadeh ,  Ari Bernstein ,  Michael Yavonditte ,  Nisreen Al-Basha ,  Harsha Gorla

IPC分类号： G06Q30/02 ,  G06F16/957

摘要： One variation of a method for selectively serving advertising content comprises: receiving identification of an advertisement slot loaded within a webpage; receiving a set of advertisement slot characteristics corresponding to the advertisement slot; accessing a model associating advertisement slot characteristics and user interactions with advertisements; for each target outcome, in a set of target outcomes, calculating an outcome score for the advertisement slot based on the set of advertisement slot characteristics and the model, the outcome score representing a probability of the user interacting with advertising content, presented within the advertisement slot, according to the target outcome; in response to a first outcome score, corresponding to a first target outcome, in the set of target outcomes, exceeding each other outcome score, assigning the first target outcome to the advertisement slot; and selecting a first advertisement, designating the first target outcome, for presentation within the advertisement slot.