Identifying Target Audience for a Product or Service
    1.
    发明申请
    Identifying Target Audience for a Product or Service 审中-公开
    识别产品或服务的目标受众

    公开(公告)号:US20140278796A1

    公开(公告)日:2014-09-18

    申请号:US13830726

    申请日:2013-03-14

    CPC classification number: G06Q30/0204

    Abstract: A method for selecting potential customers for a product/service using a computer server is provided. The computer server collects information consumption activity data, conversion data, and demographic data from panelists that have agreed to share their data with the computer server. For each panelist, the computer server identifies a set of product/service keywords from the information consumption activity data associated with the panelist. For each keyword, the computer server aggregates the demographic data of the panelists associated with the keyword using their conversion data and generates a set of demographic attributes in order to characterize potential customers of the product/service. Subsequently, in response to a request from a client device for characterizing potential customers of a product/service, the computer server identifies product/service keywords and then generates a demographic characterization for the product/service by aggregating the demographic attributes associated with the keywords.

    Abstract translation: 提供了使用计算机服务器选择产品/服务的潜在客户的方法。 计算机服务器从同意与计算机服务器共享其数据的小组成员收集信息消耗活动数据,转换数据和人口统计数据。 对于每个小组成员,计算机服务器从与小组成员关联的信息消费活动数据中识别一组产品/服务关键字。 对于每个关键字,计算机服务器使用其转换数据聚合与关键字关联的小组成员的人口统计数据,并生成一组人口统计属性,以便表征产品/服务的潜在客户。 随后,响应于来自客户端设备的用于表征产品/服务的潜在客户的请求,计算机服务器识别产品/服务关键字,然后通过聚合与关键字相关联的人口统计特性来生成产品/服务的人口统计特征。

    Logging Individuals for TV Measurement Compliance
    2.
    发明申请
    Logging Individuals for TV Measurement Compliance 有权
    记录个人电视测量符合性

    公开(公告)号:US20140026158A1

    公开(公告)日:2014-01-23

    申请号:US13552561

    申请日:2012-07-18

    Abstract: A TV audience survey system for determining the TV viewing activities of a plurality of individuals in a household includes a master device and multiple tags, each tag assigned to an individual. After an individual logs into the system and starts watching the TV, the master device communicates with the corresponding tag repeatedly to accumulate data representing the individual's TV viewing activities. Such data can be used to determine when the individual stops watching the TV for an extended period of time without logging out of the system and when the household member remains watching the TV after logging or being logged out of the system. The master device then reports the accumulated data to a remote server, which uses the data to determine whether the individual complies with the logging protocol defined by the TV audience survey system and update the TV viewership data associated with this household.

    Abstract translation: 用于确定家庭中多个人的电视观看活动的电视观众调查系统包括主设备和多个标签,每个标签被分配给个人。 在个人登录系统并开始观看电视之后,主设备反复与相应的标签进行通信,以累积表示个人电视观看活动的数据。 这样的数据可用于确定个人何时停止观看电视长时间,而不会退出系统,以及家庭成员在登录或退出系统后仍然观看电视。 主设备然后将累积的数据报告给远程服务器,远程服务器使用数据来确定个人是否符合电视观众调查系统定义的日志记录协议,并更新与该家庭相关的电视观众数据。

    Media correlation by feature matching
    3.
    发明授权
    Media correlation by feature matching 有权
    通过特征匹配的媒体关联

    公开(公告)号:US09301019B1

    公开(公告)日:2016-03-29

    申请号:US13844289

    申请日:2013-03-15

    CPC classification number: H04N21/25841 H04N21/44008 H04N21/6582 H04N21/812

    Abstract: A media correlation method, executed by a processor, determines an identity of a program. The method includes detecting a sign-in by a first media device; determining a location of the first media device relative to a second media device; receiving from the first media device, content clips emanating from the second media device; and identifying a program displayed on the second media device based on the received content clips.

    Abstract translation: 由处理器执行的媒体相关方法确定节目的身份。 该方法包括检测第一媒体设备的登录; 确定所述第一媒体设备相对于第二媒体设备的位置; 从所述第一媒体设备接收从所述第二媒体设备发出的内容片段; 以及基于所接收的内容剪辑来识别在所述第二媒体设备上显示的节目。

    SET TOP BOX COOKIES
    4.
    发明申请
    SET TOP BOX COOKIES 审中-公开
    设置顶盒COOKIES

    公开(公告)号:US20140282665A1

    公开(公告)日:2014-09-18

    申请号:US13843834

    申请日:2013-03-15

    Abstract: A method, executed by a processor, for serving sponsored content at a second media device associated with a first media device includes receiving by a processor, a unique identification of the first media device; storing the unique identification with the second media device; sending, by the processor, a sponsored content request and the unique identification to a sponsor; receiving, by the processor, sponsored content selected based on historical data related to the content viewed on the first media device.

    Abstract translation: 由处理器执行的用于在与第一媒体设备相关联的第二媒体设备处提供赞助内容的方法包括由处理器接收第一媒体设备的唯一标识; 存储与第二媒体设备的唯一标识; 由处理者将赞助的内容请求和唯一标识发送给赞助商; 由处理器接收基于与在第一媒体设备上观看的内容相关的历史数据选择的赞助内容。

    Systems and Methods of Tracking Online Advertisment Exposure
    5.
    发明申请
    Systems and Methods of Tracking Online Advertisment Exposure 有权
    跟踪在线广告曝光的系统和方法

    公开(公告)号:US20130325583A1

    公开(公告)日:2013-12-05

    申请号:US13485759

    申请日:2012-05-31

    CPC classification number: G06Q30/0242 G06Q30/0241

    Abstract: A process tracks user advertisement exposure. To enroll a user as a panelist, the process generates a panelist ID and sends it to the user's home router. The process receives a message from the router that includes the panelist ID and a cookie ID associated with a web application. The cookie ID identifies the application and a personal device. The process stores the correlation between the panelist ID and the cookie ID in a database. The process receives an advertisement request from the personal device that includes the cookie ID. The process selects an advertisement and sends it to the personal device. The process also stores information corresponding to the advertisement request in an advertisement log, including the cookie ID and an advertisement identifier. The programs correlate the advertisement request with the panelist ID using the cookie ID. The process generates a report of the user's online advertisement exposure.

    Abstract translation: 过程跟踪用户广告曝光。 要以用户身份注册用户,该过程将生成一个小组成员ID并将其发送到用户的家庭路由器。 该过程从路由器接收到包含小组成员ID和与Web应用程序相关联的cookie ID的消息。 Cookie ID标识应用程序和个人设备。 该过程存储数据库中小组成员ID和Cookie ID之间的相关性。 该过程从包含Cookie ID的个人设备接收广告请求。 该过程选择一个广告并将其发送到个人设备。 该处理还将与广告请求对应的信息存储在广告日志中,包括Cookie ID和广告标识符。 该程序使用Cookie ID将广告请求与小组成员ID相关联。 该过程生成用户在线广告曝光的报告。

    Systems and methods of tracking online advertisement exposure
    7.
    发明授权
    Systems and methods of tracking online advertisement exposure 有权
    跟踪在线广告曝光的系统和方法

    公开(公告)号:US08751303B2

    公开(公告)日:2014-06-10

    申请号:US13485759

    申请日:2012-05-31

    CPC classification number: G06Q30/0242 G06Q30/0241

    Abstract: A process tracks user advertisement exposure. To enroll a user as a panelist, the process generates a panelist ID and sends it to the user's home router. The process receives a message from the router that includes the panelist ID and a cookie ID associated with a web application. The cookie ID identifies the application and a personal device. The process stores the correlation between the panelist ID and the cookie ID in a database. The process receives an advertisement request from the personal device that includes the cookie ID. The process selects an advertisement and sends it to the personal device. The process also stores information corresponding to the advertisement request in an advertisement log, including the cookie ID and an advertisement identifier. The programs correlate the advertisement request with the panelist ID using the cookie ID. The process generates a report of the user's online advertisement exposure.

    Abstract translation: 过程跟踪用户广告曝光。 要以用户身份注册用户,该过程将生成一个小组成员ID并将其发送到用户的家庭路由器。 该过程从路由器接收到包含小组成员ID和与Web应用程序相关联的cookie ID的消息。 Cookie ID标识应用程序和个人设备。 该过程存储数据库中小组成员ID和Cookie ID之间的相关性。 该过程从包含Cookie ID的个人设备接收广告请求。 该过程选择一个广告并将其发送到个人设备。 该处理还将与广告请求对应的信息存储在广告日志中,包括Cookie ID和广告标识符。 该程序使用Cookie ID将广告请求与小组成员ID相关联。 该过程生成用户在线广告曝光的报告。

    MEDIA-ENABLED DELIVERY OF COUPONS
    8.
    发明申请
    MEDIA-ENABLED DELIVERY OF COUPONS 审中-公开
    媒体启用优惠

    公开(公告)号:US20130290101A1

    公开(公告)日:2013-10-31

    申请号:US13456114

    申请日:2012-04-25

    CPC classification number: G06Q30/0207 G06Q30/0251

    Abstract: A method, and a corresponding system, provides for media-enabled delivery of coupons. The method includes providing a trigger for an advertisement, with the advertisement provided in a media stream for display to a viewer on a media display device. Activation of the trigger displays an option for acquiring a coupon. The method further includes receiving a coupon generation request from the viewer of the advertisement; receiving an identity of the media display device and metadata related to a display of the advertisement; determining eligibility for generation and delivery of the coupon; and if eligible, determining a coupon delivery option, and delivering the coupon.

    Abstract translation: 一种方法和相应的系统提供了能够传送媒体的优惠券交付。 该方法包括提供用于广告的触发器,其中提供在媒体流中的广告用于向媒体显示设备上的观众显示。 激活触发器将显示一个获取优惠券的选项。 该方法还包括从广告的观众接收优惠券生成请求; 接收媒体显示设备的身份和与广告的显示有关的元数据; 确定优惠券的发放和交付资格; 如果有资格,确定优惠券交付选项,并交付优惠券。

    Re-serving shared content
    9.
    发明授权
    Re-serving shared content 有权
    重新投放共享内容

    公开(公告)号:US09154546B1

    公开(公告)日:2015-10-06

    申请号:US13842406

    申请日:2013-03-15

    CPC classification number: G06Q30/02 H04L67/20 H04L67/22

    Abstract: A system and method for re-serving shared content are provided. The system includes a first impression detection unit to detect a user's consumption of the shared content via the metering data; a user detection unit to detect a device associated with the user; a shared content retrieval unit to retrieve the shared content based on the user and the device; and a shared content communication unit to transmit the shared content to the detected device.

    Abstract translation: 提供了重新提供共享内容的系统和方法。 该系统包括:第一印象检测单元,经由计量数据检测用户对共享内容的消耗; 用户检测单元,用于检测与用户相关联的设备; 共享内容检索单元,用于基于所述用户和所述设备检索所述共享内容; 以及共享内容通信单元,用于将共享内容发送到检测到的设备。

    Method and System For Measuring Opportunity To See By A Panelist Using A Router-Based Web Meter
    10.
    发明申请
    Method and System For Measuring Opportunity To See By A Panelist Using A Router-Based Web Meter 审中-公开
    用于测量机会的方法和系统,使用基于路由器的Web表进行评估

    公开(公告)号:US20130326328A1

    公开(公告)日:2013-12-05

    申请号:US13485790

    申请日:2012-05-31

    CPC classification number: G06Q30/0242 G06Q30/0255

    Abstract: A method for determining a user's web browsing activities on a computing device is implemented at a computer system having memory and one or more processors. The computer system is communicatively coupled to the computing device. The computer system receives one or more documents from one or more web servers, the one or more documents being responsive to a user request from the computing device and comprising information for rendering a web page on a display of the computing device. The computer system modifies at least one of the one or more documents by inserting a program into the document and sends the one or more documents including the modified document to the computing device. When the program is executed by the computing device in connection with rendering a web page, the program is configured to determine which part of the web page is displayed on the computing device.

    Abstract translation: 在具有存储器和一个或多个处理器的计算机系统上实现用于在计算设备上确定用户的网页浏览活动的方法。 计算机系统通信地耦合到计算设备。 计算机系统从一个或多个web服务器接收一个或多个文档,一个或多个文档响应于来自计算设备的用户请求,并且包括用于在计算设备的显示器上呈现网页的信息。 计算机系统通过将程序插入文档来修改一个或多个文档中的至少一个,并将包括修改的文档的一个或多个文档发送到计算设备。 当由计算设备执行与呈现网页相关的程序时,该程序被配置为确定在该计算设备上显示该网页的哪一部分。

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