公开(公告)号：US10043550B2

公开(公告)日：2018-08-07

申请号：US14091308

申请日：2013-11-26

Applicant: MirriAd Advertising Limited

Inventor： Julien Fauqueur ,  Simon Cuff ,  Philip McLauchlan

IPC: H04N9/80 ,  H04N5/445 ,  H04N7/025 ,  H04N9/64 ,  H04N9/74 ,  G06F7/10 ,  G06G5/00 ,  G11B27/10 ,  G11B27/036 ,  H04N21/81 ,  H04N5/44

Abstract: A system and method of incorporating additional video objects into source video data to produce output video data. A method includes identifying segments of the source video data, selecting identified segments for the inclusion of additional video objects, creating an intermediate working version of the source video data including video material corresponding to the selected segments, creating metadata which identifies at least one frame within the source video data which corresponds to the selected segments, transmitting the intermediate working version to a remote system for the creation of additional video data including additional video objects to be included in the output video data, receiving video file data associated with the additional video data, obtaining the additional video data based on the video file data, retrieving metadata and incorporating the additional video data with the source video data on the basis of the retrieved metadata to produce the output video data.

公开(公告)号：US09402096B2

公开(公告)日：2016-07-26

申请号：US14091294

申请日：2013-11-26

Applicant: MirriAd Advertising Limited

Inventor： Julien Fauqueur ,  Simon Cuff ,  Philip McLauchlan

IPC: H04N7/025 ,  H04N21/435 ,  H04N21/234 ,  H04N21/845 ,  H04N21/85

CPC classification number: H04N21/435 ,  H04N21/23412 ,  H04N21/23418 ,  H04N21/8455 ,  H04N21/85

Abstract: A system and method for incorporating one or more additional video objects into input video data to produce output video data. A method includes retrieving the input video data, analyzing the input video data to identify one or more desired visual attributes for the one or more additional video objects to possess when incorporated into the input video data, creating instructions for generating additional video data comprising the one or more additional video objects having the one or more desired visual attributes and transmitting at least the instructions to a first remote system that has already received at least part of the input video data, the instructions being useable by the remote system to generate the additional video data for incorporation into the input video data.

Abstract translation: 一种用于将一个或多个附加视频对象并入输入视频数据以产生输出视频数据的系统和方法。 一种方法包括检索输入视频数据，分析输入视频数据以识别当被并入输入视频数据中时一个或多个附加视频对象拥有的一个或多个期望的视觉属性，创建用于产生附加视频数据的指令， 或更多具有一个或多个所需视觉属性的附加视频对象，并且至少将指令发送到已经接收到至少部分输入视频数据的第一远程系统，所述指令可被远程系统用于生成附加视频 用于并入输入视频数据的数据。

公开(公告)号：US09294822B2

公开(公告)日：2016-03-22

申请号：US13688131

申请日：2012-11-28

Applicant: MirriAd Advertising Limited

Inventor： Philip McLauchlan ,  Mark Popkiewicz ,  Simon Cuff ,  Julien Fauqueur

IPC: H04N7/10 ,  H04N21/81 ,  H04N21/234 ,  G06Q30/02 ,  G06Q30/06 ,  G11B27/036 ,  G11B27/28 ,  G11B27/34

CPC classification number: H04N21/812 ,  G06Q30/02 ,  G06Q30/0601 ,  G11B27/036 ,  G11B27/28 ,  G11B27/34 ,  H04N21/23424

Abstract: A method of presenting advertising opportunities to users of a digital advertising placement system is described. The method includes receiving sequences of video material from a video material source, the sequences of video material having been processed from original video material to select parts of the original video material which are suitable for placement of digital advertising components. The method further includes incorporating the received sequences of video material into an online catalog accessible to a plurality of users via a data communications network, the online catalog allowing remote access to a user to identify one or more sequences which are of interest to an advertiser wishing to conduct digital advertising placement using said system.

Abstract translation: 描述了向数字广告放置系统的用户呈现广告机会的方法。 该方法包括从视频材料源接收视频材料的序列，已经从原始视频材料处理视频材料的序列，以选择适合于放置数字广告组件的原始视频材料的部分。 所述方法还包括将所接收的视频资料序列合并到经由数据通信网络可访问多个用户的在线目录中，所述在线目录允许远程访问用户以识别广告商希望感兴趣的一个或多个序列 使用所述系统进行数字广告布置。

公开(公告)号：US20160295303A1

公开(公告)日：2016-10-06

申请号：US15076323

申请日：2016-03-21

Applicant: MirriAd Advertising Limited

Inventor： Ram SRINIVASAN ,  Phillip McLAUCHLAN

IPC: H04N21/854 ,  H04N21/81 ,  H04N21/6379 ,  H04N21/235 ,  H04N21/647 ,  H04N21/262 ,  H04N21/234

CPC classification number: H04N21/854 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/234345 ,  H04N21/23439 ,  H04N21/2353 ,  H04N21/2393 ,  H04N21/26258 ,  H04N21/2668 ,  H04N21/6379 ,  H04N21/64769 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/8455 ,  H04N21/8456 ,  H04N21/858

Abstract: A method of incorporating additional video objects into source video data to produce output video data. The method includes retrieving source video data and data defining a segment size used by a distributor, into which video data is divided when transmitted. The method includes analyzing the source video data to identify selected frames of video material which include insertion zones which correspond to regions which are suitable for receiving an additional video object. The method includes identifying a boundary point of the source video data. The method includes embedding additional video objects into the selected frames, creating output video data which has a boundary which corresponds with the identified boundary point. The method includes generating metadata including information on said boundary point of the source video data to be replaced by the created output video data; and transmitting the output video data and the metadata to the distributor.

Abstract translation: 将附加视频对象并入源视频数据以产生输出视频数据的方法。 该方法包括检索源视频数据和定义分发器使用的分段大小的数据，当发送时视频数据被划分成该分段。 该方法包括分析源视频数据以识别视频材料的所选帧，其包括对应于适合于接收附加视频对象的区域的插入区域。 该方法包括识别源视频数据的边界点。 该方法包括将附加视频对象嵌入到所选择的帧中，创建具有与所识别的边界点对应的边界的输出视频数据。 该方法包括生成元数据，其中包括要由所创建的输出视频数据替换的源视频数据的所述边界点的信息; 以及将输出视频数据和元数据发送到分发者。

公开(公告)号：US10362364B2

公开(公告)日：2019-07-23

申请号：US14542321

申请日：2014-11-14

Applicant: MirriAd Advertising Limited

Inventor： Mark Popkiewicz ,  Philip McLauchlan

IPC: G06Q30/02 ,  G06Q30/06 ,  G11B27/28 ,  H04N21/81 ,  G11B27/036 ,  H04N21/234

Abstract: A method of digital advertising, comprising: receiving a plurality of video material sources; optionally converting video material from a format of said sources into one or more placement operating formats; placing a digital advertising component into video material; and outputting the video material with the digital advertising component integrated within it for distribution. Preferred embodiments of the invention involve generating a market for placement zones suitable for receiving digital advertising components, wherein a market is generated by for example a bidding process against one or more available placement zones or offering one or more available placement zones with an indication its value/price. Also disclosed are computer apparatus and systems for performing the above-mentioned methods and related methods, and a system and method for management and manipulation of digital assets.

公开(公告)号：US09438936B1

公开(公告)日：2016-09-06

申请号：US14678780

申请日：2015-04-03

Applicant: MirriAd Advertising Limited

Inventor： Ram Srinivasan ,  Philip McLauchlan

IPC: H04N7/10 ,  H04N21/234 ,  H04N21/2343 ,  H04N21/235 ,  H04N21/239 ,  H04N21/2668 ,  H04N21/81 ,  H04N21/845 ,  H04N21/647 ,  H04N21/262

CPC classification number: H04N21/854 ,  H04N21/23418 ,  H04N21/23424 ,  H04N21/234345 ,  H04N21/23439 ,  H04N21/2353 ,  H04N21/2393 ,  H04N21/26258 ,  H04N21/2668 ,  H04N21/6379 ,  H04N21/64769 ,  H04N21/6582 ,  H04N21/812 ,  H04N21/8455 ,  H04N21/8456 ,  H04N21/858

Abstract: A method of incorporating additional video objects into source video data to produce output video data. The method includes retrieving source video data and data defining a segment size used by a distributor, into which video data is divided when transmitted. The method includes analyzing the source video data to identify selected frames of video material which include insertion zones which correspond to regions which are suitable for receiving an additional video object. The method includes identifying a boundary point of the source video data. The method includes embedding additional video objects into the selected frames, creating output video data which has a boundary which corresponds with the identified boundary point. The method includes generating metadata including information on said boundary point of the source video data to be replaced by the created output video data; and transmitting the output video data and the metadata to the distributor.

Abstract translation: 将附加视频对象并入源视频数据以产生输出视频数据的方法。 该方法包括检索源视频数据和定义分发器使用的分段大小的数据，当发送时视频数据被划分成该分段。 该方法包括分析源视频数据以识别视频材料的所选帧，其包括对应于适合于接收附加视频对象的区域的插入区域。 该方法包括识别源视频数据的边界点。 该方法包括将附加视频对象嵌入到所选择的帧中，创建具有与所识别的边界点对应的边界的输出视频数据。 该方法包括生成元数据，其中包括要由所创建的输出视频数据替换的源视频数据的所述边界点的信息; 以及将输出视频数据和元数据发送到分发者。