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    Method and apparatus for providing targeted advertisements
    1.
    发明授权
    Method and apparatus for providing targeted advertisements 有权
    用于提供目标广告的方法和装置

    公开(公告)号：US08863190B1

    公开(公告)日：2014-10-14

    申请号：US13170283

    申请日：2011-06-28

    申请人： Donald F. Gordon ,  Sadik Bayrakeri ,  Edward A. Ludvig ,  John P. Comito

    发明人： Donald F. Gordon ,  Sadik Bayrakeri ,  Edward A. Ludvig ,  John P. Comito

    IPC分类号： G06F13/00

    CPC分类号： G06Q30/02 ,  G06Q30/0225 ,  G06Q30/0255 ,  G06Q30/0264 ,  G06Q30/0269

    摘要： Techniques to deliver targeted advertisements and multimedia contents to viewers. Various types of advertisements are encoded and transmitted. The advertisements may be targeted for different coverage areas (e.g., national and local levels) and may further include various categories (e.g., kids, sports, business, and so on). At the terminal, one or more advertisements may be selected for display based on various selection schemes. The particular advertisement to be selected for display at a terminal may be based on the terminal's assigned profile or user interaction at the terminal. The profile may be assigned based on the last program viewed at the terminal, a particular filter icon selected at the terminal, the observed television viewing habits of the viewer at the terminal, and so on. The techniques may also be advantageously used for delivery of other multimedia contents and for other applications.

    摘要翻译： 向观众提供有针对性的广告和多媒体内容的技术。 各种类型的广告被编码和传输。 广告可以针对不同的覆盖区域（例如，国家和地方级别），并且还可以包括各种类别（例如，孩子，运动，商业等）。 在终端，可以基于各种选择方案来选择一个或多个广告来进行显示。 要选择用于在终端显示的特定广告可以基于终端在终端处分配的简档或用户交互。 该配置文件可以基于在终端处观看的最后节目，在终端处选择的特定过滤器图标，观看者在终端处观看的观看习惯等来分配。 这些技术还可以有利地用于传送其他多媒体内容和其他应用。

    Video-switched delivery of media content using an established media-delivery infrastructure
    3.
    发明授权
    Video-switched delivery of media content using an established media-delivery infrastructure 有权
    使用已建立的媒体传送基础设施的媒体内容的视频交换传送

    公开(公告)号：US07996459B2

    公开(公告)日：2011-08-09

    申请号：US11469425

    申请日：2006-08-31

    申请人： Edward A. Ludvig ,  John P. Comito

    发明人： Edward A. Ludvig ,  John P. Comito

    IPC分类号： G06F15/16

    CPC分类号： H04L65/4084 ,  H04L69/14 ,  H04N21/2385 ,  H04N21/6118 ,  H04N21/631 ,  H04N21/64322 ,  H04N21/6543

    摘要： A strategy is described for delivering media content to clients using a combination of switched media technology and established broadcast delivery technology (such as HFC technology). The strategy is advantageous because it provides the benefits of switched media environment without requiring significant revision to the established delivery infrastructure. The strategy includes a first version in which channels are not shared among clients, and a second version in which channels may be shared among clients which are accessing the same media content.

    摘要翻译： 描述了一种策略，用于使用交换媒体技术和已建立的广播传送技术（例如HFC技术）的组合将客户端传送媒体内容。 该策略是有利的，因为它提供了切换媒体环境的优势，而不需要对已建立的传送基础设施进行大量修改。 该策略包括其中不在客户端之间共享频道的第一版本，以及在访问相同媒体内容的客户端之间可以共享频道的第二版本。

    Last channel button functionality
    5.
    发明授权
    Last channel button functionality 有权
    最后一个通道按钮功能

    公开(公告)号：US07818766B2

    公开(公告)日：2010-10-19

    申请号：US11239762

    申请日：2005-09-30

    申请人： Edward A Ludvig ,  Daniel Danker ,  David Hendler Sloo

    发明人： Edward A Ludvig ,  Daniel Danker ,  David Hendler Sloo

    IPC分类号： H04N5/44

    CPC分类号： H04N5/4403 ,  H04N21/4221 ,  H04N21/44222 ,  H04N21/4622 ,  H04N21/482 ,  H04N2005/4412

    摘要： Improved last channel button functionality is described. A remote control device for interacting with a media system includes a mechanism (e.g., a button) by which a user can direct the media system to automatically access a previously tuned (but not immediately previously tuned) channel; or a list of previously tuned channels. A previously tuned channel to be selected may be determined based on an amount of time that the media system was previously tuned to the channel and/or based on receipt of user command indicating user interest in the channel.

    摘要翻译： 描述了改进的最后通道按钮功能。 用于与媒体系统交互的遥控设备包括一个机构（例如，按钮），用户可以通过该机构指导媒体系统自动访问先前调谐（但不是先前调谐好的）频道; 或以前调谐的频道的列表。 可以基于媒体系统先前调谐到频道的时间量和/或基于指示用户对频道的兴趣的用户命令的接收来确定要选择的先前调谐的频道。

    Supplemental Content Triggers having Temporal Conditions
    6.
    发明申请
    Supplemental Content Triggers having Temporal Conditions 审中-公开
    具有时间条件的补充内容触发器

    公开(公告)号：US20080028074A1

    公开(公告)日：2008-01-31

    申请号：US11460721

    申请日：2006-07-28

    申请人： Edward A. Ludvig

    发明人： Edward A. Ludvig

    IPC分类号： G06F15/173

    CPC分类号： H04L65/601 ,  H04H60/40 ,  H04L65/607 ,  H04N7/17318 ,  H04N21/4335 ,  H04N21/6543

    摘要： Supplemental content triggers having temporal conditions described. In an implementation, a determination is made as to whether a trigger has expired that is included in content and that relates to supplemental content. When the trigger has expired, functionality relating to the supplemental content is disabled.

    摘要翻译： 具有描述的时间条件的补充内容触发器。 在实现中，确定触发器是否已经过期，其包括在内容中并且涉及补充内容。 当触发器已经过期时，与补充内容相关的功能被禁用。