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公开(公告)号：US10311490B2
公开(公告)日：2019-06-04
申请号：US15583666
申请日：2017-05-01
申请人： Amobee, Inc.
发明人： Douglas Smith
摘要： According to various embodiments, techniques and mechanisms described herein facilitate the editing of computer programming tags associated with a website. A user interface displaying a representation of a website may be presented on a display screen. The representation may include a plurality of webpage identifiers that each identifies a respective webpage associated with the website. The representation may also include a plurality of active tag indicators that are each associated with a respective one of the webpages. Each active tag indicator may identify a respective portion of computer programming code included in the respective webpage with which the active tag indicator is associated. User input indicating an editing action to be performed with respect to one or more of the computer programming code portions may be received, and a message identifying the editing action may be transmitted via a communications interface.
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公开(公告)号：US10412430B2
公开(公告)日：2019-09-10
申请号：US14289571
申请日：2014-05-28
申请人： Amobee, Inc.
IPC分类号： H04N21/25 , H04N21/258 , H04N21/2668 , G06Q30/00 , G06Q30/02 , H04N21/4788
摘要： Methods, systems, and programming for recommending targeted television programs based on online behavior is provided. In one example, information related to one or more online activities of a user is received. An identifier associated with the user is determined. Information related to television consumption of the user is assessed based on the identifier. An index is generated based on the online activity information and the television consumption information. One or more recommendations are generated based on the index.
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公开(公告)号：US10325289B2
公开(公告)日：2019-06-18
申请号：US15213336
申请日：2016-07-18
申请人： Amobee, Inc.
发明人： Joshua M. Koran
IPC分类号： G06Q30/02
摘要： Methods and apparatus for finding similar on-line users for advertisement or content targeting are disclosed. In one embodiment, a plurality of user data sets associated with a plurality of user identifiers for a plurality of anonymous users are obtained, and each user data set of each user identifier specifies one or more user attributes and on-line user events that have occurred for such user identifier. For each attribute, a correlation to a success metric value is determined for a particular type of event or attribute that has occurred for a plurality of user identifiers that are each associated with such attribute. The plurality of user identifiers and associated data sets are clustered into a plurality of user groups that each has similar data sets by weighting based on the attributes' relative correlation to the success metric.
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公开(公告)号：US10217139B2
公开(公告)日：2019-02-26
申请号：US15298170
申请日：2016-10-19
申请人： Amobee, Inc.
发明人： Jonathan Shottan , Vishal Shah , Doug Smith , Ozan Turgut
IPC分类号： G06Q30/02 , G06N5/02 , G06F3/0484 , G06F17/30 , G06F3/0482 , G06F17/21 , G06F17/22
摘要： A system for creating and using a universal tag to gather consumer data from a web site for the purposes of targeted advertising is provided. The universal tag system has two main subsystems. The first subsystem is a configuration system that is used to define the consumer data to be collected from the website and to define taxonomy and transformation rules to be applied to the collected consumer data. The second subsystem is a runtime system that runs a universal tag client-side script, which is triggered when a consumer lands on a webpage of the website, for collecting the defined consumer data. The runtime system then applies the transformation rules to the collected data and updates a user profile corresponding to the consumer with the transformed data. As well, the runtime system applies the taxonomy rules to the collected data and categorizes the consumer for the purposes of subsequent targeted advertising.
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公开(公告)号：US11429989B2
公开(公告)日：2022-08-30
申请号：US15889739
申请日：2018-02-06
申请人： Amobee, Inc.
IPC分类号： G06Q30/00 , G06Q30/02 , G06F16/335 , G06N5/02
摘要： The present teaching relates to method, system, and medium for determining audience clusters to be assigned to an advertisement exposure opportunity. A plurality of advertisement exposure opportunities are obtained, wherein each of the plurality of advertisement exposure opportunities is to be used for placing an advertisement. For each of the plurality of advertisement exposure opportunities, a plurality of audience clusters are generated based on at least one criterion associated with the advertisement exposure opportunity. The plurality of audience clusters are ranked based on at least one ranking criterion, and ordered audience clusters are generated based on the ranking. The ordered audience clusters associated with the plurality of advertisement exposure opportunities in response to an event are updated, wherein the ordered audience clusters for each of the plurality of advertisement exposure opportunities are generated prior to receiving a request for placing the advertisement.
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公开(公告)号：US20210201154A1
公开(公告)日：2021-07-01
申请号：US16730884
申请日：2019-12-30
申请人： Amobee, Inc.
发明人： Alon Rozental , Daniel Fleischer
IPC分类号： G06N3/08 , G06N20/10 , G06K9/62 , G06F16/9032
摘要： Methods, and systems for determining or inferring user attributes and/or determining information related to user attributes. One of the methods includes: receiving, at each encoder of a plurality of encoders, individual user datasets for a plurality of individual users from a single specified source, the plurality of encoders receiving data from a plurality of data sources; generating a plurality of vectors, wherein generating a plurality of vectors comprises, for each individual user dataset, generating a vector of a specified size, the plurality of vectors forming a shared representation and wherein each of the plurality of encoders comprises a machine learning model trained based at least in part on: a) an encoder's loss, and b) a classifier loss; receiving a query of the shared representation; and providing information from the shared representation in response to the query.
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公开(公告)号：US10956922B2
公开(公告)日：2021-03-23
申请号：US15889808
申请日：2018-02-06
申请人： Amobee, Inc.
IPC分类号： G06Q30/02 , G06F16/335 , G06N5/02
摘要： The present teaching relates to method, system, and medium for profiling accounts. A plurality of identifiers are obtained, wherein each of the plurality of identifiers is associated with one of a device operated by a user and a platform on which the user consumes content in one or more media types. An account corresponding to the user is created, wherein the account represents the user across devices, platforms, and/or media types. A persistent identifier is generated for the account, wherein the persistent identifier links the plurality of identifiers. Consumption data related to the account with the persistent identifier is obtained. The consumption data is gathered from sources associated with the plurality of identifiers across different devices, platforms, or media types, and the account is profiled based on the obtained consumption data.
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公开(公告)号：US10296946B2
公开(公告)日：2019-05-21
申请号：US14140161
申请日：2013-12-24
申请人： Amobee, Inc.
发明人： Sherman Luk
IPC分类号： G06Q30/02
摘要： Techniques and mechanisms described herein facilitate the performance of advertising audience usage pattern analysis. According to various embodiments, a data collection configuration message may be received at a mobile computing device from a configuration server via a network. The data collection configuration message may include a first instruction for identifying data at the mobile computing device and a second instruction for analyzing data collected at the mobile computing device. Data identified based on the first instruction may be analyzed to generate analyzed data via a processor at the mobile computing device. The analysis may be conducted in accordance with the second instruction. The analyzed data may include an indication of a usage pattern associated with the mobile computing device.
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公开(公告)号：US20190130457A1
公开(公告)日：2019-05-02
申请号：US16233638
申请日：2018-12-27
申请人： Amobee, Inc.
发明人： Ali Dasdan , Andrey Svirsky
IPC分类号： G06Q30/02
摘要： A bid determination platform receives specifications for advertisements, each associated with a model configured to adjust a parameter value of a bid based on different combinations of user and/or media content characteristics associated with different advertisement requests. The platform also receives an advertisement request for placement of an advertisement on an advertisement space of a publisher's media content that has been requested by a user, and the advertisement request is associated with a set of user and media content profile data. For each of the advertisements, all or a subset of the set of user and/or media content profile data is input to each model so as to determine an associated parameter value. Bids for each advertisement are determined, with at least some bids being based on the associated parameter value. An optimum bid is sent with a location of its advertisement to the advertisement request sender.
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公开(公告)号：US10262339B2
公开(公告)日：2019-04-16
申请号：US14803479
申请日：2015-07-20
申请人： Amobee, Inc.
发明人： Joshua M. Koran
IPC分类号： G06Q30/02
摘要： Within a computer networking environment, a first bid request having data is received. Bids are determined for advertisements based on the data associated with such first bid request. It may be determined that the first bid request's data includes one or more specific types of data for a bonus variable. At least a first portion of the bids that were determined for the first bid request are increased by a bonus amount in response to the one or more specific types of data for a bonus variable being determined to be present in the first bid request's data. For the first bid request, an optimum set of one or more of the bids are selected and transmitted, along with a reference to the associated advertisement, via to a sender of the first bid request.
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