Systems and Methods for Targeted Advertising
    85.
    发明申请
    Systems and Methods for Targeted Advertising 审中-公开
    针对性广告的系统和方法

    公开(公告)号:US20140012673A1

    公开(公告)日:2014-01-09

    申请号:US13860461

    申请日:2013-04-10

    Abstract: Methods of generating recommendations may include obtaining social network data from one or more network resources. Word relationships may be created between selected words in the social network data to produce relationship data. Advertisement or other asset recommendations may be generated for a target user by analyzing browse information of the target user to identify one or more words. Other words in the relationship data may be identified that are related to the words in the target user's browse information. One or more advertisements may be identified having at least one keyword that corresponds to the other words. At least a portion of these advertisements may be selected from a data repository to provide to the target user.

    Abstract translation: 产生建议的方法可以包括从一个或多个网络资源获取社交网络数据。 可以在社交网络数据中的所选择的单词之间创建词关系以产生关系数据。 可以通过分析目标用户的浏览信息来识别一个或多个单词来为目标用户生成广告或其他资产建议。 可以识别与目标用户的浏览信息中的单词相关的关系数据中的其他单词。 可以识别一个或多个广告,其具有对应于其他单词的至少一个关键字。 可以从数据存储库中选择这些广告的至少一部分以提供给目标用户。

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