INTERACTIVE SEARCH RESULTS
    751.
    发明申请
    INTERACTIVE SEARCH RESULTS 审中-公开
    互动搜索结果

    公开(公告)号:US20150293977A1

    公开(公告)日:2015-10-15

    申请号:US14253613

    申请日:2014-04-15

    Applicant: Yahoo! Inc.

    CPC classification number: G06Q30/0273 G06Q30/0256

    Abstract: Based on a user's search query, a search result (such as a sponsored search result) can appear within a graphical user interface (GUI) of a client-side application, and the client-side application can provide a mechanism for user interaction with the search result. The GUI of the client-side application can be a page view of a web browser. The mechanism of the client-side application can occur within the same page view as the search result. For example, the mechanism can include a sub-GUI that extends out from the search result on the same page view as the search result. Also, the search result and/or the sub-GUI can be monetized.

    Abstract translation: 基于用户的搜索查询,搜索结果(例如赞助的搜索结果)可以出现在客户端应用的图形用户界面(GUI)中,并且客户端应用可以提供用于与用户交互的机制 搜索结果。 客户端应用程序的GUI可以是Web浏览器的页面视图。 客户端应用程序的机制可以在与搜索结果相同的页面视图中进行。 例如,该机制可以包括在与搜索结果相同的页面视图上从搜索结果延伸的子GUI。 此外,搜索结果和/或子GUI可以获利。

    System and method of event publication in a goal achievement platform
    754.
    发明授权
    System and method of event publication in a goal achievement platform 有权
    在目标成就平台中发布事件的系统和方法

    公开(公告)号:US09152920B2

    公开(公告)日:2015-10-06

    申请号:US13834277

    申请日:2013-03-15

    Applicant: YAHOO! INC.

    CPC classification number: G06N5/04 G06N5/048

    Abstract: Disclosed herein is system, method and architecture facilitating goal setting and achievement and providing positive social and economic motivators for goal achievement. Progress toward a goal is tracked and a determination may be made based on the progress whether or not to initiate one or more actions to stimulate progress and/or increase the likelihood of success in achieving a goal and/or achieving a milestone in a path of progression toward the goal.

    Abstract translation: 本文所披露的是系统,方法和架构,促进目标设定和成就,为目标实现提供积极的社会和经济动力。 对目标进展情况进行跟踪,并可根据进展情况作出决定,无论是否启动一项或多项行动,以刺激进展和/或增加成功实现目标的可能性和/或实现目标路线中的里程碑 向目标前进。

    System and method for performing set operations with defined sketch accuracy distribution
    755.
    发明授权
    System and method for performing set operations with defined sketch accuracy distribution 有权
    用定义的草图精度分布进行设定操作的系统和方法

    公开(公告)号:US09152691B2

    公开(公告)日:2015-10-06

    申请号:US14692477

    申请日:2015-04-21

    Applicant: Yahoo! Inc.

    Abstract: Techniques are provided for improving the speed and accuracy of analytics on big data using theta sketches, by converting fixed-size sketches to theta sketches, and by performing set operations on sketches. In a technique for performing a set operation, two sketches are analyzed to identify the maximum value of each sketch. The maximum values of the two sketches are compared. Based the comparison, one or more values are removed from the sketch whose maximum value is greater. After the removal, a set operation (e.g., union, intersection, or difference) is performed based on the modified sketch and the unmodified sketch. A result of the set operation is a third sketch, which may be used to estimate a cardinality of the larger data sets that are represented by the two input sketches.

    Abstract translation: 提供了技术,通过将固定尺寸草图转换为theta素描,以及通过在草图上执行设置操作来提高使用θ素描的大数据分析的速度和准确性。 在用于执行设置操作的技术中,分析两个草图以识别每个草图的最大值。 比较两幅草图的最大值。 基于比较,从最大值更大的草图中删除一个或多个值。 在移除之后,基于修改的草图和未修改的草图来执行设置操作(例如,联合,相交或差异)。 设置操作的结果是第三个草图,其可以用于估计由两个输入草图表示的较大数据集的基数。

    XPATH RELATED AND OTHER TECHNIQUES FOR USE IN NATIVE ADVERTISEMENT PLACEMENT
    756.
    发明申请
    XPATH RELATED AND OTHER TECHNIQUES FOR USE IN NATIVE ADVERTISEMENT PLACEMENT 审中-公开
    XPATH相关和其他技术用于本地广告刊登位置

    公开(公告)号:US20150278883A1

    公开(公告)日:2015-10-01

    申请号:US14585783

    申请日:2014-12-30

    Applicant: YAHOO! INC.

    CPC classification number: G06Q30/0277 G06F17/227 H04L67/02

    Abstract: Techniques are provided that include obtaining a Document Object Model of an HTML document. A configuration XPath is obtained identifying, as of a configuration time, a node within the Document Object Model as a native advertisement placement candidate container. Additional information is obtained regarding native advertisement placement candidate containers within the Document Object Model, and an injection XPath, identifying a node within the Document Object Model as a native advertisement placement candidate container, is generated at an injection time, subsequent to the configuration time, based on the configuration XPath and the additional information. The additional information may include information regarding at least one of a title element, description element and image element identified by a user as being associated with native advertisement placement candidate containers. Generating the injection XPath may include removing a numerical identifier from one or more tags of the configuration XPath.

    Abstract translation: 提供了包括获得HTML文档的文档对象模型的技术。 获得配置XPath是从配置时间将文档对象模型中的节点标识为本地广告布局候选容器。 获得关于文档对象模型内的本地广告放置候选容器的附加信息,并且在配置时间之后的注入时间生成将文档对象模型中的节点标识为本地广告布局候选容器的注入XPath, 基于XPath和附加信息的配置。 附加信息可以包括关于由用户标识为与本地广告布局候选容器相关联的标题元素,描述元素和图像元素中的至少一个的信息。 生成注入XPath可能包括从配置XPath的一个或多个标签中删除数字标识符。

    Network-Adaptive Ad Modality Selection
    758.
    发明申请
    Network-Adaptive Ad Modality Selection 审中-公开
    网络自适应广告模式选择

    公开(公告)号:US20150269613A1

    公开(公告)日:2015-09-24

    申请号:US14344145

    申请日:2013-03-15

    Applicant: YAHOO! INC.

    CPC classification number: G06Q30/0251 H04L41/5067 H04L43/0847 H04L67/32

    Abstract: A method for adjusting delivery of electronic advertisement to a user device. The method comprises receiving a request for an electronic advertisement asset, where the request includes one or more indicators associated with at least one of the user device and at least one network condition in relation to the user device and determining a modality of delivery of the electronic advertisement asset based on the one or more indicators. The method further comprises transmitting the electronic advertisement asset in the determined modality to the user device in response to the request.

    Abstract translation: 一种用于调整向用户设备传送电子广告的方法。 所述方法包括接收对电子广告资产的请求,其中所述请求包括与所述用户设备中的至少一个相关联的一个或多个指示符以及与所述用户设备相关的至少一个网络条件,并且确定所述电子广告资源的递送模式 广告资产基于一个或多个指标。 该方法还包括响应于该请求将所确定的模式的电子广告资产发送给用户设备。

    COMPUTATION THROUGH ARRAY DECOMPOSITION
    759.
    发明申请
    COMPUTATION THROUGH ARRAY DECOMPOSITION 有权
    通过阵列分解进行计算

    公开(公告)号:US20150269122A1

    公开(公告)日:2015-09-24

    申请号:US14222584

    申请日:2014-03-21

    Applicant: Yahoo! Inc.

    Inventor: Kevin J. Lang

    CPC classification number: G06Q30/0269

    Abstract: Briefly, embodiments of methods and/or systems of computation via array decomposition are disclosed. For one embodiment, as an example, a system may be capable of implementation of an advertising audience overlap analysis dashboard in which for an audience exceeding 100 million users and exceeding 10,000 user groups. Such a system embodiment, for example, may be capable of computing an exact count of user overlap among the user groups in less than two hours.

    Abstract translation: 简而言之,公开了通过阵列分解的方法和/或计算系统的实施例。 对于一个实施例,作为示例,系统可以能够实现广告观众重叠分析仪表板,其中针对超过1亿用户和超过10,000个用户组的观众。 例如,这样的系统实施例可能能够在少于两个小时内计算用户组之间用户重叠的精确计数。

    Push pull caching for social network information
    760.
    发明授权
    Push pull caching for social network information 有权
    推拉缓存用于社交网络信息

    公开(公告)号:US09137329B2

    公开(公告)日:2015-09-15

    申请号:US14157867

    申请日:2014-01-17

    Applicant: YAHOO! INC.

    Inventor: Zhichen Xu

    Abstract: Embodiments are directed towards modifying a distribution of writers as either a push writer or a pull writer based on a cost model that decides for a given content reader whether it is more effective for the writer to be a pull writer or a push writer. A cache is maintained for each content reader for caching content items pushed by a push writer in the content writer's push list of writers when the content is generated. At query time, content items are pulled by the content reader based on writers a content reader's pull list. One embodiment of the cost model employs data about a previous number of requests for content items for a given writer for a number of previous blended display results of content items. When a writer is determined to be popular, mechanisms are proposed for pushing content items to a plurality of content readers.

    Abstract translation: 实施例旨在基于决定给定内容读取器的成本模型来将作者的分布修改为推送写入器或拉写入器,以使作者是更有效的作为拉写入器还是推动写入器。 为每个内容读取器维护高速缓存,用于在生成内容时缓存内容写入者的推送列表中的推送写入器推送的内容项目。 在查询时,内容读取器根据写入者提取内容读取器的列表。 成本模型的一个实施例使用关于给定写入器的先前数量的内容项的请求的数据用于多个内容项的先前混合显示结果。 当作者被确定为流行时,提出将内容项推送到多个内容阅读器的机制。

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