公开(公告)号：US20170351733A1

公开(公告)日：2017-12-07

申请号：US15173582

申请日：2016-06-03

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Ba Quan Truong

IPC: G06F17/30 ,  G06Q30/02 ,  G06F21/62 ,  G06Q50/26

CPC classification number: G06F16/2423 ,  G06F16/2255 ,  G06F16/285 ,  G06F21/6254 ,  G06Q30/0255 ,  G06Q50/265

Abstract: An online system generates a custom audience for an advertiser from an advertiser-provided list of customers. In order to generate the custom audience, the online system determines a set of attributes corresponding to a received match priority selection and performs a match of the customers with users of the online system based on the determined set of attributes. The custom audience is supplemented with street addresses associated with the matched users of the online system. Content specific to the determined street addresses may then be provided to the matched users.

公开(公告)号：US09576058B2

公开(公告)日：2017-02-21

申请号：US14487938

申请日：2014-09-16

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Ian K. Abernathy ,  Yunzhi Gao ,  Kosin Sutthimala

IPC: G06F17/30

CPC classification number: G06F17/30867

Abstract: An online system matches a user with a user of a third party system by comparing user identifying information maintained by the online system with user identifying information maintained by the third party system. To determine how accurately different types of user identifying information identify an online system user, types of user identifying information maintained by the online system are compared to types of user identifying information maintained by the third party system. A score is associated with various online system users based on the number of types of user identifying information associated with the user by the online system matching types of user identifying information associated with a third party system user. Based on the scores associated with different users, a measure of accuracy in identifying an online system user is determined for each type of user identifying information.

Abstract translation: 在线系统通过将在线系统维护的用户识别信息与由第三方系统维护的用户识别信息进行比较，使用户与第三方系统的用户相匹配。 为了确定不同类型的用户识别信息识别在线系统用户的准确性，将由在线系统维护的用户识别信息的类型与由第三方系统维护的用户识别信息的类型进行比较。 基于与第三方系统用户相关联的用户识别信息类型的在线系统，基于与用户相关联的用户识别信息的类型数量，分数与各种在线系统用户相关联。 基于与不同用户相关联的分数，确定每种类型的用户识别信息的在线系统用户的识别精度的度量。

公开(公告)号：US20160048882A1

公开(公告)日：2016-02-18

申请号：US14586673

申请日：2014-12-30

Applicant: Facebook, Inc.

Inventor： Yunzhi Gao ,  Li Zhou ,  Ian K. Abernathy ,  Michael Phillip Salem

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0247 ,  G06Q30/0277

Abstract: An online system receives information describing a target group of online system users from a third party system and stores the information describing the target group. The online system subsequently uses the target group to select content for presentation to one or more users. For example, users included in the target group are identified as eligible to be presented with content items. Based on revenue obtained by the online system from presenting content based on the target group, the online system determines a monetization value for the target group. The online system determines whether to continue storing the information describing the target group based on the monetization value.

Abstract translation: 在线系统从第三方系统接收描述目标组的在线系统用户的信息，并存储描述目标组的信息。 在线系统随后使用目标组来选择用于呈现给一个或多个用户的内容。 例如，包括在目标组中的用户被识别为有资格呈现内容项。 根据在线系统根据目标群体呈现内容获得的收入，在线系统确定目标群体的营利值。 在线系统基于营利值确定是否继续存储描述目标组的信息。