公开(公告)号：US10430827B2

公开(公告)日：2019-10-01

申请号：US14461361

申请日：2014-08-15

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Ian K. Abernathy ,  Yunzhi Gao ,  Kosin Sutthimala

IPC: G06Q30/02 ,  H04L29/08 ,  G06Q50/00

Abstract: An online system receives information describing a target group of online system users from a third party system and determines whether to store the information describing the target group. Online system users included in the target group are identified and scores are determined for each of the identified user. A score associated with a user represents the online system's effectiveness in targeting content to the user via targeting criteria maintained by the online system. Based on the scores, the online system determines a group score associated with the target group and stores the information describing the target group if the group score satisfies one or more criteria. If the information describing the target group is stored, the online system may determine whether to continue storing the information describing the target group based on revenue obtained by the online system from presenting content based on the target group.

公开(公告)号：US09576058B2

公开(公告)日：2017-02-21

申请号：US14487938

申请日：2014-09-16

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Ian K. Abernathy ,  Yunzhi Gao ,  Kosin Sutthimala

IPC: G06F17/30

CPC classification number: G06F17/30867

Abstract: An online system matches a user with a user of a third party system by comparing user identifying information maintained by the online system with user identifying information maintained by the third party system. To determine how accurately different types of user identifying information identify an online system user, types of user identifying information maintained by the online system are compared to types of user identifying information maintained by the third party system. A score is associated with various online system users based on the number of types of user identifying information associated with the user by the online system matching types of user identifying information associated with a third party system user. Based on the scores associated with different users, a measure of accuracy in identifying an online system user is determined for each type of user identifying information.

Abstract translation: 在线系统通过将在线系统维护的用户识别信息与由第三方系统维护的用户识别信息进行比较，使用户与第三方系统的用户相匹配。 为了确定不同类型的用户识别信息识别在线系统用户的准确性，将由在线系统维护的用户识别信息的类型与由第三方系统维护的用户识别信息的类型进行比较。 基于与第三方系统用户相关联的用户识别信息类型的在线系统，基于与用户相关联的用户识别信息的类型数量，分数与各种在线系统用户相关联。 基于与不同用户相关联的分数，确定每种类型的用户识别信息的在线系统用户的识别精度的度量。

公开(公告)号：US20160078134A1

公开(公告)日：2016-03-17

申请号：US14487938

申请日：2014-09-16

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Ian K. Abernathy ,  Yunzhi Gao ,  Kosin Sutthimala

IPC: G06F17/30

CPC classification number: G06F17/30867

Abstract: An online system matches a user with a user of a third party system by comparing user identifying information maintained by the online system with user identifying information maintained by the third party system. To determine how accurately different types of user identifying information identify an online system user, types of user identifying information maintained by the online system are compared to types of user identifying information maintained by the third party system. A score is associated with various online system users based on the number of types of user identifying information associated with the user by the online system matching types of user identifying information associated with a third party system user. Based on the scores associated with different users, a measure of accuracy in identifying an online system user is determined for each type of user identifying information.

Abstract translation: 在线系统通过将在线系统维护的用户识别信息与由第三方系统维护的用户识别信息进行比较，使用户与第三方系统的用户相匹配。 为了确定不同类型的用户识别信息识别在线系统用户的准确性，将由在线系统维护的用户识别信息的类型与由第三方系统维护的用户识别信息的类型进行比较。 基于与第三方系统用户相关联的用户识别信息类型的在线系统，基于与用户相关联的用户识别信息的类型数量，分数与各种在线系统用户相关联。 基于与不同用户相关联的分数，确定每种类型的用户识别信息的在线系统用户的识别精度的度量。

公开(公告)号：US20160048881A1

公开(公告)日：2016-02-18

申请号：US14461361

申请日：2014-08-15

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Ian K. Abernathy ,  Yunzhi Gao ,  Kosin Sutthimala

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0247 ,  G06Q30/0269 ,  G06Q30/0277 ,  G06Q50/01 ,  H04L67/20 ,  H04L67/306

Abstract: An online system receives information describing a target group of online system users from a third party system and determines whether to store the information describing the target group. Online system users included in the target group are identified and scores are determined for each of the identified user. A score associated with a user represents the online system's effectiveness in targeting content to the user via targeting criteria maintained by the online system. Based on the scores, the online system determines a group score associated with the target group and stores the information describing the target group if the group score satisfies one or more criteria. If the information describing the target group is stored, the online system may determine whether to continue storing the information describing the target group based on revenue obtained by the online system from presenting content based on the target group.

Abstract translation: 在线系统从第三方系统接收描述目标组的在线系统用户的信息，并确定是否存储描述目标组的信息。 识别目标组中包括的在线系统用户，并为每个识别的用户确定分数。 与用户相关联的得分表示在线系统通过在线系统维护的定位条件将内容定向到用户的有效性。 基于分数，如果组得分满足一个或多个标准，在线系统确定与目标组相关联的组得分并存储描述目标组的信息。 如果存储了描述目标组的信息，则在线系统可以基于目标组，基于在线系统获得的收入来呈现内容来确定是否继续存储描述目标组的信息。