公开(公告)号：US20170351733A1

公开(公告)日：2017-12-07

申请号：US15173582

申请日：2016-06-03

Applicant: Facebook, Inc.

Inventor： Li Zhou ,  Ba Quan Truong

IPC: G06F17/30 ,  G06Q30/02 ,  G06F21/62 ,  G06Q50/26

CPC classification number: G06F16/2423 ,  G06F16/2255 ,  G06F16/285 ,  G06F21/6254 ,  G06Q30/0255 ,  G06Q50/265

Abstract: An online system generates a custom audience for an advertiser from an advertiser-provided list of customers. In order to generate the custom audience, the online system determines a set of attributes corresponding to a received match priority selection and performs a match of the customers with users of the online system based on the determined set of attributes. The custom audience is supplemented with street addresses associated with the matched users of the online system. Content specific to the determined street addresses may then be provided to the matched users.