公开(公告)号：US20150066653A1

公开(公告)日：2015-03-05

申请号：US14017831

申请日：2013-09-04

Applicant: GOOGLE INC.

Inventor： Advay Mengle ,  Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Luke Hiro Swartz ,  Poorva Hari Potdar ,  Angela Yu-Yun Yeung

IPC: G06Q30/02

CPC classification number: G06Q30/0269

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium. A method includes: for each of a plurality of content items in an inventory of content items: identifying an entity associated with the content item and a plurality of page types for a vertical associated with a product or service described in the content item; locating a plurality of informational pages associated with the entity; classifying each informational page based on the page types; identifying queries associated with the entity, wherein a query is used as a selection criteria for delivering one or more content items associated with the entity; for each informational page of the plurality of informational pages determining relevant queries from the identified queries; and storing in a data structure an association between the content item, data associated with the relevant queries and associated informational pages.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序。 一种方法包括：针对内容项目清单中的多个内容项目中的每一个：识别与所述内容项目相关联的实体以及与所述内容项目中描述的产品或服务相关联的用于垂直的多个页面类型; 定位与该实体相关联的多个信息页面; 根据页面类型对每个信息页进行分类; 识别与所述实体相关联的查询，其中使用查询作为用于递送与所述实体相关联的一个或多个内容项的选择标准; 对于确定来自所识别的查询的相关查询的多个信息页面的每个信息页面; 并且在数据结构中存储内容项目，与相关查询相关联的数据和相关联的信息页面之间的关联。

公开(公告)号：US20140289230A1

公开(公告)日：2014-09-25

申请号：US14062350

申请日：2013-10-24

Applicant: Google Inc.

Inventor： Gaurav Garg ,  Abhishek Bapna

IPC: G06F17/30

CPC classification number: G06F17/3097 ,  G06F17/30277 ,  G06F17/3053 ,  G06F17/30554 ,  G06F17/30598 ,  G06F17/30654 ,  G06F17/30864

Abstract: Methods and systems for submitting media object queries and receiving suggested answers for the media object queries. In one aspect, a method includes receiving from a first user a first media object and a first query relating to content in the first media object, presenting the first media object and the first query to multiple second users, receiving a suggested answer to the first query from each of two or more second users of the multiple second users, where at least two of the suggested answers are distinct, ranking the suggested answers, and presenting one or more of the ranked suggested answers to the first user.

Abstract translation: 提交媒体对象查询和接收媒体对象查询的建议答案的方法和系统。 一方面，一种方法包括从第一用户接收第一媒体对象和与第一媒体对象中的内容相关的第一查询，向第二用户呈现第一媒体对象和第一查询，接收对第一媒体对象的建议答案 来自所述多个第二用户的两个或更多个第二用户中的每一个的查询，其中所述建议答案中的至少两个是不同的，对建议的答案进行排名，以及向第一用户呈现一个或多个排名的建议答案。

公开(公告)号：US20140101163A1

公开(公告)日：2014-04-10

申请号：US13760972

申请日：2013-02-06

Applicant: Google Inc.

Inventor： David Adams ,  Beverly Yang ,  Gaurav Garg ,  Everett Wetchler

IPC: G06F17/30

CPC classification number: G06F17/30286 ,  G06F17/30864

Abstract: This specification describes technologies relating to generation of keywords. In general, one aspect of the subject matter described in this specification can be embodied in methods that include receiving structured data describing a content item, the structured data indicating a category for the content item. The methods may further include searching domains associated with the category using a first query, formed based on data elements in the structured data, to identify resources associated with the identified domains. The methods may further include determining one or more queries based on data reflecting past search queries, where each of the one or more determined queries resulted in one or more of the identified resources being returned as part of a search result, and determining keywords based on the one or more determined queries. The methods may further include transmitting or storing the keywords for use in impression allocation decisions.

Abstract translation: 本规范描述了与关键字生成有关的技术。 通常，本说明书中描述的主题的一个方面可以包括接收描述内容项目的结构化数据的方法，所述结构化数据指示内容项目的类别。 所述方法还可以包括使用基于结构化数据中的数据元素形成的第一查询来搜索与该类别相关联的域，以识别与所识别的域相关联的资源。 所述方法还可以包括基于反映过去搜索查询的数据来确定一个或多个查询，其中所述一个或多个所确定的查询中的每一个导致所识别的资源中的一个或多个作为搜索结果的一部分返回，并且基于 一个或多个确定的查询。 所述方法还可以包括发送或存储用于展示分配决定中的关键字。

公开(公告)号：US10776435B2

公开(公告)日：2020-09-15

申请号：US15491734

申请日：2017-04-19

Applicant: Google Inc.

Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Ramachandran Marur ,  Gaurav Garg

IPC: G06F17/00 ,  G06F16/9535 ,  G06F16/93

Abstract: Methods and systems for improved processor efficiency via reductions in repeated calculations are provided. A plurality of candidate sitelinks are identified in response to a search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

公开(公告)号：US10354292B1

公开(公告)日：2019-07-16

申请号：US15164515

申请日：2016-05-25

Applicant: Google Inc.

Inventor： Shreyas Doshi ,  Venky Ramachandran ,  Gaurav Garg ,  Poorva Hari Potdar ,  Ramakrishnan Kandhan ,  Xin Zheng ,  Advay Mengle

IPC: G06F16/9535 ,  G06Q30/02

Abstract: Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.

公开(公告)号：USD845976S1

公开(公告)日：2019-04-16

申请号：US29592415

申请日：2017-01-30

Applicant: Google Inc.

Designer： Xiaohuan Li ,  Gaurav Garg

公开(公告)号：US10204239B2

公开(公告)日：2019-02-12

申请号：US14594955

申请日：2015-01-12

Applicant: Google Inc.

Inventor： Lakshmi Kumar Dabbiru ,  Senthil Hariramasamy ,  Gaurav Garg

IPC: G06F17/30 ,  G06F7/00 ,  G06F21/64

Abstract: Systems and methods for detecting device or carrier change conversions based on device information and carrier information that is received with requests to provide content to communication devices is provided. A system can receive requests to provide content including a device identifier, an account identifier identifying an account agnostic to the device, and a carrier identifier. The system can serve content items in response to the requests to provide content that are related to communication devices different from the device associated with the device identifier or carriers different from the carrier associated with the carrier identifier. The system can detect, from the contents of a subset of the requests to provide content, that the account identifier is associated with a different device identifier or carrier identifier and identify one or more content items corresponding to the different device identifier or carrier identifier. The system can then attribute credit for the change in device identifier or carrier identifier to the identified content items.

公开(公告)号：US09947026B2

公开(公告)日：2018-04-17

申请号：US15153589

申请日：2016-05-12

Applicant: Google Inc.

Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily Kay Moxley ,  Jeremy Silber ,  Daniel Amaral de Medeiros Rocha ,  Alexander Fischer

IPC: G06F17/30 ,  G06Q30/02 ,  G06F3/0482 ,  G06F3/0484

CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

公开(公告)号：US09430585B2

公开(公告)日：2016-08-30

申请号：US14798217

申请日：2015-07-13

Applicant: Google Inc.

Inventor： Gaurav Garg ,  Abhishek Bapna

IPC: G06F7/00 ,  G06F17/30

CPC classification number: G06F17/3097 ,  G06F17/30277 ,  G06F17/3053 ,  G06F17/30554 ,  G06F17/30598 ,  G06F17/30654 ,  G06F17/30864

Abstract: Methods and systems for submitting media object queries and receiving suggested answers for the media object queries. In one aspect, a method includes receiving from a first user a first media object and a first query relating to content in the first media object, presenting the first media object and the first query to multiple second users, receiving a suggested answer to the first query from each of two or more second users of the multiple second users, where at least two of the suggested answers are distinct, ranking the suggested answers, and presenting one or more of the ranked suggested answers to the first user.

公开(公告)号：US20150026144A1

公开(公告)日：2015-01-22

申请号：US13943370

申请日：2013-07-16

Applicant: Google Inc.

Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

IPC: G06F17/30

CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到一个搜索查询。 识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。 至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。 确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。 第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。