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    Tuning Parameters for Presenting Content
    1.
    发明申请
    Tuning Parameters for Presenting Content 审中-公开

    公开(公告)号：US20180365295A1

    公开(公告)日：2018-12-20

    申请号：US14071317

    申请日：2013-11-04

    Applicant: Google Inc.

    Inventor： Matthew Paff ,  Gaurav Garg ,  Ramakrishnan Kandhan ,  Awaneesh Verma ,  Chetan Narain ,  Omkar Muralidharan ,  Mehmet Emre Sargin ,  Ming Yang ,  David Adams

    IPC: G06F17/30

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. One or more content items are identified that are eligible to be presented in response to received requests in accordance with one or more selection criteria. One of the content items includes one or more parameters that can be varied. A range is identified over which a parameter of the one or more parameters is variable, and a subset of the range is identified, wherein the subset is less than the entire range. A request for content is received that is satisfied by the content item. The content item is prepared, including randomly selecting a value for the parameter that is within the subset of the range. At least one performance aspect associated with the prepared one content item is monitored.

    Automatic synthesis and evaluation of content
    2.
    发明授权
    Automatic synthesis and evaluation of content 有权

    公开(公告)号：US09792371B1

    公开(公告)日：2017-10-17

    申请号：US13921742

    申请日：2013-06-19

    Applicant: Google Inc.

    Inventor： Advay Mengle ,  Venky Ramachandran ,  Shreyas Doshi ,  Gaurav Garg ,  Luke Hiro Swartz

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06F17/30867

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a system that includes a synthesis subsystem that automatically creates components for inclusion in a creative. The synthesis subsystem includes one or more modules that receive, as input, crawled content or metadata known or identified by the content serving system, and produce, as an output, a synthesized component for inclusion in a prospective creative. The system further includes an evaluation subsystem that evaluates quality of each of the synthesized components generated by the synthesis subsystem to determine measurable quality as against a baseline quality level. The system further includes a serving subsystem that receives queries and selects relevant content items responsive to the queries including, for a given content item, identification of one or more synthesized components generated by the synthesis subsystem depending on the evaluation of the respective synthesized components by the evaluation subsystem.

    Similar search queries and images
    4.
    发明授权
    Similar search queries and images 有权
    类似的搜索查询和图像

    公开(公告)号：US09507804B2

    公开(公告)日：2016-11-29

    申请号：US14322430

    申请日：2014-07-02

    Applicant: Google Inc.

    Inventor： Yun Zhou ,  Gaurav Garg ,  Radhika Malpani

    IPC: G06F17/30 ,  G06F7/00

    CPC classification number: G06F17/30271 ,  G06F17/30244

    Abstract: Methods, systems and apparatus, including computer programs encoded on a computer storage medium, for determining similar queries for image searches. In one aspect, a method includes generating, for each of a plurality of search queries, a selection vector for the search query, each selection vector including a plurality of vector elements, each vector element corresponding to a unique image, and the value of each vector element being proportional to a number of selections of its corresponding unique image in response to the unique image being presented as a search result for the search query. The method further includes selecting a first search query and a second search query from the plurality of search queries and determining, from the selection vectors for the first and second search queries, a similarity measure that is a measurement of the similarity of the first search query to the second query.

    Abstract translation: 方法，系统和装置，包括在计算机存储介质上编码的计算机程序，用于确定图像搜索的类似查询。 一方面，一种方法包括针对搜索查询的选择向量生成针对搜索查询的选择向量，每个选择向量包括多个向量元素，对应于唯一图像的每个向量元素以及每个向量元素的值 矢量元素响应于作为搜索查询的搜索结果呈现的唯一图像而与其对应的唯一图像的选择的数量成比例。 该方法还包括从多个搜索查询中选择第一搜索查询和第二搜索查询，并且从第一和第二搜索查询的选择向量确定作为第一搜索查询的相似度的度量的相似性度量 到第二个查询。

    Systems and methods for generating navigation filters
    5.
    发明授权
    Systems and methods for generating navigation filters 有权
    用于生成导航过滤器的系统和方法

    公开(公告)号：US09378276B1

    公开(公告)日：2016-06-28

    申请号：US14146769

    申请日：2014-01-03

    Applicant: Google Inc.

    Inventor： Advay Mengle ,  Gaurav Garg ,  Shreyas Doshi ,  Venky Ramachandran ,  Xin Zheng ,  Ramakrishnan Kandhan ,  Poorva Hari Potdar

    IPC: G06F17/30

    CPC classification number: G06F17/30864 ,  G06F17/30719

    Abstract: Systems and methods for generating navigation filters are provided. A target resource is parsed and occurrences of data entries representing archetypal headings and/or archetypal items for a navigation filter are identified in the content of the target resource. A path to each of the identified occurrences is determined and used to construct a query for additional navigation filter headings and/or navigation filter items that have the same path as an identified occurrence. Identified occurrences of archetypal data entries in the target resource and the additional content having the same path as an identified occurrence are used as potential navigation filter headings and/or potential navigation filter items. Navigation filters are generated by associating one or more of the potential navigation filter items with one of the potential navigation filter headings.

    Abstract translation: 提供了生成导航过滤器的系统和方法。 解析目标资源，并在目标资源的内容中标识表示导航过滤器的原型标题和/或原型项目的数据条目的出现。 确定每个已识别事件的路径，并用于构建与所识别出现的路径相同的其他导航过滤器标题和/或导航过滤条目的查询。 在目标资源中识别的原型数据条目的出现以及具有与识别出现的相同路径的附加内容被用作潜在的导航过滤器标题和/或潜在的导航过滤条目。 通过将一个或多个潜在导航过滤器项目与潜在的导航过滤器标题中的一个相关联来生成导航过滤器。

    Combining content with a search result
    6.
    发明授权
    Combining content with a search result 有权
    将内容与搜索结果相结合

    公开(公告)号：US09342839B2

    公开(公告)日：2016-05-17

    申请号：US13943370

    申请日：2013-07-16

    Applicant: Google Inc.

    Inventor： Conrad Wai ,  Christopher Souvey ,  Lewis Denizen ,  Gaurav Garg ,  Awaneesh Verma ,  Emily K. Moxley ,  Jeremy Silber ,  Daniel A. de M. Rocha ,  Alexander Fischer

    IPC: G06F17/30 ,  G06Q30/02

    CPC classification number: G06Q30/0256 ,  G06F3/0482 ,  G06F3/04842 ,  G06F17/30424 ,  G06F17/30554 ,  G06F17/3056 ,  G06F17/30864 ,  G06Q30/0241

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A search query is received. Search results responsive to the query are identified, including identifying a first search result in a top set of search results that is associated with a brand. Based at least in part on the query, one or more eligible content items are identified for delivery along with the search results responsive to the query. A determination is made as to when at least one of the eligible content items is associated with a same brand as the brand associated with the first search result. The first search result and one of the determined at least one eligible content items are combined into a combined content item and providing the combined content item as a search result responsive to the request.

    Abstract translation: 方法，系统和装置包括在计算机可读存储介质上编码的计算机程序，包括用于提供内容的方法。 接收到一个搜索查询。 识别响应于查询的搜索结果，包括识别与品牌相关联的顶部搜索结果集合中的第一搜索结果。 至少部分地基于查询，一个或多个符合条件的内容项被识别以便响应于该查询与搜索结果一起传送。 确定何时至少一个符合条件的内容项目与与第一搜索结果相关联的品牌相同的品牌相关联。 第一搜索结果和所确定的至少一个合格内容项之一被组合成组合内容项，并且响应于该请求提供组合内容项作为搜索结果。

    ENHANCING SITELINKS WITH CREATIVE CONTENT
    7.
    发明申请
    ENHANCING SITELINKS WITH CREATIVE CONTENT 审中-公开
    使用创意内容增强网站内容

    公开(公告)号：US20140214790A1

    公开(公告)日：2014-07-31

    申请号：US13840380

    申请日：2013-03-15

    Applicant: Google Inc.

    Inventor： Vaibhav Vaish ,  Venky Ramachandran ,  David Philip Sisson ,  Ramakrishnan Kandhan ,  Pramod Adiddam ,  Vinod Marur ,  Gaurav Garg

    IPC: G06F17/30

    CPC classification number: G06F16/9535 ,  G06F16/93

    Abstract: Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.

    Abstract translation: 提供了使用与在线内容相关的创意文字增强在线内容的方法和系统。 响应于用户搜索在线内容来识别多个候选附加链接。 每个附加链接都与多个候选广告素材相关联，附加链接可以通过该候选广告素材呈现给用户。 广告素材被规范化以形成候选广告素材群集。 附加链接也被规范化。 广告素材与候选规范化附加链接相匹配，以便提供增强的附加链接，增加了与用户搜索的相关性。

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