公开(公告)号：US20150227977A1

公开(公告)日：2015-08-13

申请号：US14177300

申请日：2014-02-11

Applicant: Facebook, Inc.

Inventor： Jonathan Shottan ,  Mathew Varghese ,  Yi Huang ,  Peng Fan

IPC: G06Q30/02 ,  H04L29/08

CPC classification number: G06Q30/0267 ,  H04L67/02 ,  H04L67/10 ,  H04L67/306

Abstract: An online system receives one or more business rules associated with a third party system that associates online system users with an audience group based on characteristics of the user. When an online system user interacts with content provided by the third party system via a client device, contextual information describing the interaction is communicated from the client device to the online system. By applying one or more business rules to the contextual information, the online system associates the user with one or more audience groups. The online system determines that the user is eligible to be presented with the advertisement based at least in part on the one or more audience groups associated with the user and the one or more of the audience groups specified by the advertiser associated with the advertisement. And if eligible, the online system provides the advertisement to the client device for presentation.

Abstract translation: 在线系统接收与第三方系统相关联的一个或多个业务规则，其基于用户的特征将在线系统用户与观众组相关联。 当在线系统用户通过客户端设备与第三方系统提供的内容进行交互时，将描述交互的上下文信息从客户端设备传送到在线系统。 通过将一个或多个业务规则应用于上下文信息，在线系统将用户与一个或多个受众群体相关联。 所述在线系统确定所述用户至少部分地基于与所述用户相关联的所述一个或多个观众组以及与所述广告相关联的所述广告商指定的所述一个或多个观众群体，来呈现所述广告。 如果符合条件，则在线系统将该广告提供给客户端设备进行演示。