Abstract:
The present disclosure relates to systems, methods, and devices for providing personal assistant service via messaging. In particular, one or more embodiments receive a request for personal assistant service in an electronic message from a user, assign the request to an agent, determine an intent of the request, and configure an agent user interface to include one or more options in accordance with the determined intent of the request.
Abstract:
Various embodiments include a conversation engine for facilitating a conversation between member accounts (e.g., personal accounts) and social network entities (e.g., corporate accounts) in a social networking system. The conversation engine can enable interactions between a member account and a social network entity via a messaging application when an end-user device associated with the member account is in proximity to a physical establishment associated with the social network entity. The end-user device can scan for available access points and determine its location based on the wireless source identifier(s) of the available access points. The end-user device and/or the social networking system can compare the wireless source identifier(s) to a set of known wireless source identifiers to determine the end-user device's location. Messages can be generated by the conversation engine that include content that is generated based at least in part on the location of the end-user device.
Abstract:
A social networking system receives a selection of user characteristics defining a benchmark audience and a target audience, and generates audience metrics that compare the audiences across a set of user characteristics. These user characteristics include demographics, interests, purchasing activity, and actions on the social networking system. The audience metrics are provided to an advertiser who may select additional user characteristics to refine the benchmark or target audiences. The audience metrics may include an affinity score that compares the audience metrics for a particular type of interaction, and may normalize the frequency of interactions relative to interactions of the audience as a whole. Advertisers may use the defined audiences to establish targeting criteria for an advertisement, and may use existing targeting criteria to seed the selection of an audience.