公开(公告)号：US20150127662A1

公开(公告)日：2015-05-07

申请号：US14074616

申请日：2013-11-07

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Dilan Gorur ,  Scott Gaffney

IPC: G06F17/30

CPC classification number: G06F17/30035

Abstract: A method is provided for building a user interest profile, including the following method operations: identifying features of each of a plurality of articles; for a given user, logging views of one or more of the plurality of articles; for each view, measuring a corresponding dwell time for the view by the given user; applying a weight to each view based on the corresponding measured dwell time; determining user interest scores for features of the one or more of the plurality of articles based on the weighted views; generating a user interest profile for the given user based on the user interest scores.

Abstract translation: 提供了一种用于构建用户兴趣简档的方法，包括以下方法操作：识别多个文章中的每一个的特征; 对于给定用户，记录所述多个物品中的一个或多个的视图; 对于每个视图，测量给定用户对于视图的相应驻留时间; 基于对应的测量停留时间对每个视图施加权重; 基于所述加权视图来确定所述多个文章中的一个或多个的特征的用户兴趣分数; 基于用户兴趣分数为给定用户生成用户兴趣简档。

公开(公告)号：US20150058114A1

公开(公告)日：2015-02-26

申请号：US13975157

申请日：2013-08-23

Applicant: Yahoo! Inc.

Inventor： Xing Yi

IPC: G06Q30/02

CPC classification number: G06Q30/0242 ,  G06Q30/0272

Abstract: A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

Abstract translation: 一种用于在线广告的方法包括：从客户端设备接收对内容流的请求; 在所述内容流中嵌入广告，以及将所述内容流发送到所述客户端设备; 当在所述客户端设备上呈现所述内容流时，确定所述广告的滚动停留时间; 确定与广告相关联的保证呈现量的性能水平，基于广告的滚动停留时间的性能水平。 在另一个实施例中，候选广告被识别用于在内容流中呈现; 对于每个候选人，确定暴露的每个时间单位的预期成本（eCPTU）; 基于eCPTU选择候选广告中的一个被包括在内容流中; 内容流被发送到客户端设备。

公开(公告)号：US20140279736A1

公开(公告)日：2014-09-18

申请号：US13833430

申请日：2013-03-15

Applicant: YAHOO! INC.

Inventor： Alyssa Glass ,  Xing Yi ,  Jean-Marc Langlois

IPC: G06N99/00

CPC classification number: G06F17/30029 ,  G06F17/30867 ,  G06N99/005 ,  G06Q30/0282 ,  H04N21/44213 ,  H04N21/4668

Abstract: Method, system, and programs for identifying a target metric. In one example, at least one first type of metric computed based on a first period associated with a first length of time is measured for each of a plurality of users. At least one second type of metric computed based on a second period associated with a second length of time is measured for each of the plurality of users. The second length of time is larger than the first length of time. Correlations between each of the at least one first type of metric and each of the at least one second type of metrics are computed with respect to the plurality of users. A target metric is identified from the at least one first type of metric based on the correlations. The target metric is correlated with the at least one second type of metric.

Abstract translation: 用于识别目标度量的方法，系统和程序。 在一个示例中，针对多个用户中的每一个测量基于与第一时间长度相关联的第一周期计算的至少一种第一类型度量。 针对多个用户中的每一个测量与基于与第二时间长度相关联的第二周期计算的至少一个第二类型度量。 第二个时间长度大于第一个时间长度。 针对所述多个用户计算所述至少一个第一类型度量中的每一个和所述至少一个第二类型度量值中的每一个的相关性。 基于相关性从至少一种第一类型的度量标识目标度量。 目标度量与至少一种第二类型的度量相关联。

公开(公告)号：US20170193020A1

公开(公告)日：2017-07-06

申请号：US14984172

申请日：2015-12-30

Applicant: Yahoo!, Inc.

Inventor： Xing Yi ,  Zhen Yue ,  Alyssa Glass Owara ,  Shuguang Han

IPC: G06F17/30 ,  G06N7/00 ,  G06N99/00

CPC classification number: G06F17/30321 ,  G06F17/30477 ,  G06F17/30598 ,  G06N99/005

Abstract: One or more systems and/or methods of generating a query-goal-mission structure for a set of queries are provided. A set of queries may be evaluated to identify query information for the queries within the set of queries. The queries may be evaluated as query pairs to determine common goal probabilities (e.g., likelihood two queries correspond to a particular goal, such as to identify vacation planning information) for the query pairs. Responsive to the common goal probabilities for the query pairs exceeding a goal probability threshold, the query pairs may be grouped into goal clusters. The goal clusters may be evaluated as goal cluster pairs to determine common mission probabilities. Responsive to the common mission probabilities for the goal cluster pairs exceeding a mission probability threshold, the goal clusters may be grouped into mission clusters. The mission clusters and the goal clusters may be utilized to generate a query-goal-mission structure.

公开(公告)号：US20150178282A1

公开(公告)日：2015-06-25

申请号：US14139607

申请日：2013-12-23

Applicant: Yahoo! Inc.

Inventor： Dilan Gorur ,  Xing Yi ,  Suju Rajan

IPC: G06F17/30

CPC classification number: G06F16/9535

Abstract: Methods, systems and programming for targeting users with engaging content. In one example, a metric with respect to a piece of content is measured for each of a plurality of users. A first set of users is identified from the plurality of users based on the measured metrics and a threshold. User profiles of the first set of users are obtained. A second set of users is then identified based on the user profiles of the first set of users. The piece of content is provided to the second set of users.

Abstract translation: 针对具有吸引力内容的用户的方法，系统和程序设计。 在一个示例中，针对多个用户中的每一个测量相对于一条内容的度量。 基于测量的度量和阈值，从多个用户识别第一组用户。 获得第一组用户的用户简档。 然后基于第一组用户的用户简档来识别第二组用户。 该内容被提供给第二组用户。

公开(公告)号：US20150058113A1

公开(公告)日：2015-02-26

申请号：US13975151

申请日：2013-08-23

Applicant: Yahoo! Inc.

Inventor： Xing Yi

IPC: G06Q30/02

CPC classification number: G06Q30/0242

Abstract: A method for online advertising, is provided, including: receiving a request for a web page from a client device; in response to the request, selecting an advertisement for presentation on the web page, and transmitting the web page to the client device; determining a duration of exposure of the advertisement when the web page is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the duration of exposure of the advertisement. In another embodiment, a plurality of candidate advertisements are identified for presentation on a requested web page; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one candidate advertisement is selected for presentation on the web page based on the eCPTU's; the web page is transmitted to a client device.

Abstract translation: 提供了一种在线广告的方法，包括：从客户端设备接收网页的请​​求; 响应于所述请求，选择要在所述网页上呈现的广告，以及将所述网页发送到所述客户端设备; 当在所述客户端设备上呈现所述网页时，确定所述广告的曝光持续时间; 确定与广告相关联的保证呈现量的表现水平，基于广告的曝光持续时间的表现水平。 在另一个实施例中，识别多个候选广告以在所请求的网页上呈现; 对于每个候选人，确定暴露的每个时间单位的预期成本（eCPTU）; 选择一个候选广告基于eCPTU在网页上呈现; 该网页被发送到客户端设备。

公开(公告)号：US10108977B2

公开(公告)日：2018-10-23

申请号：US13975157

申请日：2013-08-23

Applicant: Yahoo! Inc.

Inventor： Xing Yi

IPC: G06Q30/02

Abstract: A method for online advertising includes: receiving a request for a content stream from a client device; embedding an advertisement in the content stream, and transmitting the content stream to the client device; determining a scroll dwell time of the advertisement when the content stream is presented on the client device; determining a level of performance of a guaranteed presentation amount associated with the advertisement, the level of performance based on the scroll dwell time of the advertisement. In another embodiment, candidate advertisements are identified for presentation in the content stream; for each candidate, an expected cost per time unit (eCPTU) of exposure is determined; one of the candidate advertisements is selected for inclusion in the content stream based on the eCPTU's; the content stream is transmitted to the client device.

公开(公告)号：US20170193057A1

公开(公告)日：2017-07-06

申请号：US14984357

申请日：2015-12-30

Applicant: Yahoo!, Inc.

Inventor： Xing Yi ,  Zhen Yue ,  Alyssa Glass Owara ,  Zhigeng Geng

IPC: G06F17/30 ,  G06N99/00

Abstract: One or more client devices, systems, and/or methods of improving mobile searches are provided. A feature (e.g., “snow boots”), generated on a client device, is identified. The feature is evaluated to identify a goal (e.g., finding snow boots) associated with the feature. A mission (e.g., finding outdoor apparel), associated with the goal, is identified. A query (e.g., “outdoor stores near Akron”) associated with a second goal (e.g., find outdoor apparel store) associated with the mission is identified using a model generated utilizing a machine learning method trained using a query-goal-mission structure. A query recommendation (e.g., “outdoor apparel store”) comprising the query is presented to the user. A user satisfaction metric, associated with the query, the query recommendation, a result generated by the query recommendation, etc. is determined based upon user interaction with the query recommendation and the result. The model may be tuned based upon the user satisfaction metric.

公开(公告)号：US09355078B2

公开(公告)日：2016-05-31

申请号：US13843433

申请日：2013-03-15

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Jean-Marc Langlois ,  Scott Gaffney

IPC: G06F17/22 ,  G06F9/445 ,  G06Q30/02

CPC classification number: G06F17/2247 ,  G06F9/44521 ,  G06F17/2235 ,  G06Q30/0277

Abstract: A method for determining a display time of a page is provided, including the following method operations: receiving a request for page data from a client; in response to the request, sending the page data to the client, the page data defining a page when rendered by the client, the rendered page including a page event module configured to detect and log events in a beacon for transmission, the events being selected from a group comprising a page unhide event, a page hide event, and a page unload event; receiving the beacon from the client; reading events logged in the beacon; and determining a display time of the page based on the events logged in the beacon.

Abstract translation: 提供了一种用于确定页面的显示时间的方法，包括以下方法操作：从客户端接收页面数据的请求; 响应于该请求，将页面数据发送给客户端，页面数据在由客户端呈现时定义页面，所呈现的页面包括被配置为检测和记录用于发送的信标中的事件的页面事件模块，所选择的事件 来自包括页面未隐藏事件，页面隐藏事件和页面卸载事件的组; 从客户端接收信标; 阅读在信标中记录的事件; 以及基于登录在所述信标中的事件来确定所述页面的显示时间。

公开(公告)号：US20150178790A1

公开(公告)日：2015-06-25

申请号：US14136045

申请日：2013-12-20

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Yan ,  Jean-Marc Langlois ,  Prabhakar Krishnamurthy

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0202 ,  G06Q30/0273

Abstract: A system for adjusting reserve price for impressions of non-guaranteed delivery (“NDG”) advertising auctions includes a processor configured to retrieve a reserve price set by a publisher for an impression that is fillable by eligible advertisements to be streamed to users in a display content stream; and to retrieve user engagement information for users that engage the eligible advertisements. A statistical analyzer applies a statistical function to the user engagement information of an identified advertisement of the eligible advertisements, to generate a user engagement statistic for the identified advertisement related to a user engagement level. A reserve price adjuster dynamically adjusts the reserve price for the identified advertisement responsive to a value of the user engagement statistic, where the adjusted reserve price for the identified advertisement is different than the reserve price for at least another of the eligible advertisements based on different user engagement levels for each.

Abstract translation: 用于调整非担保交付（“NDG”）广告拍卖的展示的预留价格的系统包括处理器，其被配置为检索发布者设置的保留价格，以便通过符合条件的广告填充的印象被传送到显示器中的用户 内容流; 并为参与符合条件的广告的用户检索用户参与信息。 统计分析器将统计功能应用于所识别的符合条件广告的广告的用户参与信息，以生成与用户参与级别相关的所识别的广告的用户参与统计量。 储备价格调整者响应于用户参与统计量的值动态地调整所识别的广告的储备价格，其中针对所识别的广告的调整后的储备价格与基于不同用户的至少另一个符合条件的广告的保留价格不同 每个人的参与度。