公开(公告)号：US20150178790A1

公开(公告)日：2015-06-25

申请号：US14136045

申请日：2013-12-20

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Yan ,  Jean-Marc Langlois ,  Prabhakar Krishnamurthy

IPC: G06Q30/02

CPC classification number: G06Q30/0275 ,  G06Q30/0202 ,  G06Q30/0273

Abstract: A system for adjusting reserve price for impressions of non-guaranteed delivery (“NDG”) advertising auctions includes a processor configured to retrieve a reserve price set by a publisher for an impression that is fillable by eligible advertisements to be streamed to users in a display content stream; and to retrieve user engagement information for users that engage the eligible advertisements. A statistical analyzer applies a statistical function to the user engagement information of an identified advertisement of the eligible advertisements, to generate a user engagement statistic for the identified advertisement related to a user engagement level. A reserve price adjuster dynamically adjusts the reserve price for the identified advertisement responsive to a value of the user engagement statistic, where the adjusted reserve price for the identified advertisement is different than the reserve price for at least another of the eligible advertisements based on different user engagement levels for each.

Abstract translation: 用于调整非担保交付（“NDG”）广告拍卖的展示的预留价格的系统包括处理器，其被配置为检索发布者设置的保留价格，以便通过符合条件的广告填充的印象被传送到显示器中的用户 内容流; 并为参与符合条件的广告的用户检索用户参与信息。 统计分析器将统计功能应用于所识别的符合条件广告的广告的用户参与信息，以生成与用户参与级别相关的所识别的广告的用户参与统计量。 储备价格调整者响应于用户参与统计量的值动态地调整所识别的广告的储备价格，其中针对所识别的广告的调整后的储备价格与基于不同用户的至少另一个符合条件的广告的保留价格不同 每个人的参与度。