QUALITATIVE USER ASSESSMENT IN ONLINE VIDEO ADVERTISING
    1.
    发明申请
    QUALITATIVE USER ASSESSMENT IN ONLINE VIDEO ADVERTISING 审中-公开
    在线视频广告中的定性用户评估

    公开(公告)号:US20150213479A1

    公开(公告)日:2015-07-30

    申请号:US14608992

    申请日:2015-01-29

    Applicant: Yahoo! Inc.

    Abstract: Whether video advertisements are being delivered to a human user or a machine is determined passively, i.e., without having the user to perform any explicit actions. Based on the time and frequency of ad requests generated from a user device, a daily schedule is estimated for the user. The estimated daily schedule is compared with a daily schedule pattern to determine whether the user is a human user or not.

    Abstract translation: 是否将视频广告传送给人类用户或机器,被动地被确定,即,不使用户执行任何明确的动作。 根据从用户设备生成的广告请求的时间和频率,为用户估计每日日程。 将估计的每日时间表与日常计划模式进行比较,以确定用户是否是人类用户。

    FIXED DELAY STORAGE SYSTEM AND ITS APPLICATION TO NETWORKED ADVERTISEMENT EXCHANGE
    2.
    发明申请
    FIXED DELAY STORAGE SYSTEM AND ITS APPLICATION TO NETWORKED ADVERTISEMENT EXCHANGE 审中-公开
    固定延迟存储系统及其应用于网络广告交换

    公开(公告)号:US20160100026A1

    公开(公告)日:2016-04-07

    申请号:US14508944

    申请日:2014-10-07

    Applicant: Yahoo! Inc.

    CPC classification number: H04L67/2842 G06Q30/0277 H04L67/1097 H04L67/20

    Abstract: Methods and systems for fixed delay storage operations such as lookup and insertion and their applications to advertisement exchange systems are disclosed. In one aspect, a method is provided for inserting a key into a corresponding location in a storage within a fixed delay. The method may determine the corresponding location for inserting the key by a first hashing function and a second hashing function. The method may also utilize an eviction criterion for evicting collided hashed values of the key to ensure the insertion time for operations related to inserting the key to be bounded by a fixed delay, which may be within a fixed time interval, or within a fixed number of steps.

    Abstract translation: 公开了用于诸如查找和插入的固定延迟存储操作及其在广告交换系统中的应用的方法和系统。 一方面,提供一种用于在固定延迟内将密钥插入存储器中的对应位置的方法。 该方法可以通过第一散列函数和第二散列函数来确定用于插入密钥的对应位置。 该方法还可以利用驱逐标准来驱逐密钥的冲突散列值,以确保与将固定延迟(可以在固定时间间隔内)或固定数目内插入密钥相关的操作的插入时间 的步骤。

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