QUALITATIVE USER ASSESSMENT IN ONLINE VIDEO ADVERTISING
    1.
    发明申请
    QUALITATIVE USER ASSESSMENT IN ONLINE VIDEO ADVERTISING 审中-公开
    在线视频广告中的定性用户评估

    公开(公告)号:US20150213479A1

    公开(公告)日:2015-07-30

    申请号:US14608992

    申请日:2015-01-29

    Applicant: Yahoo! Inc.

    Abstract: Whether video advertisements are being delivered to a human user or a machine is determined passively, i.e., without having the user to perform any explicit actions. Based on the time and frequency of ad requests generated from a user device, a daily schedule is estimated for the user. The estimated daily schedule is compared with a daily schedule pattern to determine whether the user is a human user or not.

    Abstract translation: 是否将视频广告传送给人类用户或机器,被动地被确定,即,不使用户执行任何明确的动作。 根据从用户设备生成的广告请求的时间和频率,为用户估计每日日程。 将估计的每日时间表与日常计划模式进行比较,以确定用户是否是人类用户。

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