Abstract:
A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated accounting system. In one embodiment, the direct advertiser's server reports transactions back to the advertising server by email. In a second embodiment, a direct proxy server brokers the user's session (or interaction) with the direct advertiser's server, including transaction processing and the direct proxy server reports the results of transactions back to the advertising server and its associated accounting system. A direct proxy provides an independent audit of transactions at a remote direct advertiser's web site. The feedback of the results of direct advertisement transactions provides an efficient utilization of direct advertising space by way of an automated computer system with a predictive model for selection and distribution of direct advertising.
Abstract:
Methods and apparatuses for targeting the delivery of advertisements over a network such as the Internet are disclosed. Statistics are compiled on individual users and networks and the use of the advertisements is tracked to permit targeting of the advertisements of individual users. In response to requests from affiliated sites, an advertising server transmits to people accessing the page of a site an appropriate one of the advertisement based upon profiling of users and networks.
Abstract:
Systems and methods are provided to enable control and placement of data repositories. In some embodiments, the system segments data into zones. A website, for example, may need to segment data according to location. In this example, a zone may be created for North America and another zone may be created for Europe. Data related to operations executed in North America, for example, can be placed in the North America zone and data related to transactions in Europe can be placed in the Europe zone. According to some embodiments, the system may use zones to accommodate a range of deployment scenarios.
Abstract:
Provided are systems and methods for managing asynchronous replication in a distributed database environment, wherein a cluster of nodes are assigned roles for processing database requests. In one embodiment, the system provides a node with a primary role to process write operations against its database, generate an operation log reflecting the processed operations, and permit asynchronous replication of the operations to at least one secondary node. In another embodiment, the primary node is the only node configured to accept write operations. Both primary and secondary nodes can process read operations. Although in some settings read requests can be restricted to secondary nodes or the primary node. In one embodiment, the systems and methods provide for automatic failover of the primary node role, can include a consensus election protocol for identifying the next primary node. Further, the systems and methods can be configured to automatically reintegrate a failed primary node.
Abstract:
Provided are systems and methods for managing asynchronous replication in a distributed database environment, wherein a cluster of nodes are assigned roles for processing database requests. In one embodiment, the system provides a node with a primary role to process write operations against its database, generate an operation log reflecting the processed operations, and permit asynchronous replication of the operations to at least one secondary node. In another embodiment, the primary node is the only node configured to accept write operations. Both primary and secondary nodes can process read operations. Although in some to settings read requests can be restricted to secondary nodes or the primary node. In one embodiment, the systems and methods provide for automatic failover of the primary node role, can include a consensus election protocol for identifying the next primary node. Further, the systems and methods can be configured to automatically reintegrate a failed primary node.
Abstract:
Systems and methods are provided to enable control and placement of data repositories. In some embodiments, the system segments data into zones. A website, for example, may need to segment data according to location. In this example, a zone may be created for North America and another zone may be created for Europe. Data related to operations executed in North America, for example, can be placed in the North America zone and data related to transactions in Europe can be placed in the Europe zone. According to some embodiments, the system may use zones to accommodate a range of deployment scenarios.
Abstract:
A durable memory-mapped database system includes a first memory-mapped view of a database, a second memory-mapped view of the database, a journal buffer and a journal. The first memory-mapped view of the database is a protected view and includes copies of a plurality of datafiles from the database. The second memory-mapped view of the database is a write view and includes copies of the plurality of datafiles. The journal buffer is a buffer in random access memory configured to record datafile updates. The journal is configured to periodically receive recorded datafile updates from the journal buffer.
Abstract:
According to one aspect, provided is a horizontally scaled database architecture. Partition a database enables efficient distribution of data across a number of systems reducing processing costs associated with multiple machines. According to some aspects, the partitioned database can be manages as a single source interface to handle client requests. Further, it is realized that by identifying and testing key properties, horizontal scaling architectures can be implemented and operated with minimal overhead. In one embodiment, databases can be partitioned in an order preserving manner such that the overhead associated with moving the data for a given partition can be minimized during management of the data and/or database. In one embodiment, splits and migrations operations prioritize zero cost partitions, thereby, reducing computational burden associated with managing a partitioned database.
Abstract:
According to one aspect, provided is a horizontally scaled database architecture. Partition a database enables efficient distribution of data across a number of systems reducing processing costs associated with multiple machines. According to some aspects, the partitioned database can be manages as a single source interface to handle client requests. Further, it is realized that by identifying and testing key properties, horizontal scaling architectures can be implemented and operated with minimal overhead. In one embodiment, databases can be partitioned in an order preserving manner such that the overhead associated with moving the data for a given partition can be minimized during management of the data and/or database. In one embodiment, splits and migrations operations prioritize zero cost partitions, thereby, reducing computational burden associated with managing a partitioned database.
Abstract:
Aspects of the present invention are directed to system and methods for optimizing identification of locations within a search area using hash values. A hash value represents location information in a single dimension format. Computing points around some location includes calculating an identification boundary that surrounds the location of interest based on the location's hash value. The identification boundary is expanded until it exceeds a search area defined by the location and a distance. Points around the location can be identified based on having associated hash values that fall within the identification boundary. Hashing operations let a system reduce the geometric work (i.e. searching inside boundaries) and processing required, by computing straightforward operations on hash quantities (e.g. searching a linear range of geohashes), instead of, for example, point to point comparisons.