Embodiments provide methods, systems, and apparatuses for multicast broadcast multimedia service (MBMS)-assisted content distribution in a wireless communication network. A proxy terminal may include an MBMS access client configured to receive and cache an MBMS transmission including media data and metadata. The proxy terminal may further include a hypertext transfer protocol (HTTP) server module configured to transmit at least a portion of the media data to a user equipment (UE) of the wireless communication network via an HTTP transmission. The media data and metadata may be in a dynamic adaptive streaming over HTTP (DASH) format. The proxy terminal may be included in an evolved Node B (eNB), the UE, or another UE of the wireless communication network.