AUTOMATICALLY EMBEDDING DIGITAL DATA IN A MESSAGE AND CAPTURING ANALYTICS FOR THE DIGITAL DATA

    公开(公告)号:US20210334843A1

    公开(公告)日:2021-10-28

    申请号:US16860748

    申请日:2020-04-28

    Abstract: Provided herein are system, apparatus, device, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof for automatically embedding digital data in a message and capturing analytics for the digital data. In some embodiments, a server may retrieve information about a user. The server may execute a predictive analysis on the information about the user to identify digital data to be transmitted to the user. The digital data may include an embedded tag associated with an object. The server may automatically embed the identified digital data in a messaging prompt to be transmitted to the user. The server may identify the object associated with the embedded tag, using the embedded tag. The server may determine interaction data for the object and digital data and render the interaction data on a user interface.

    CREATING AND PUBLISHING USER SEGMENTS TO CROSS-CHANNEL ACTIVATION TARGETS

    公开(公告)号:US20210150551A1

    公开(公告)日:2021-05-20

    申请号:US16821068

    申请日:2020-03-17

    Abstract: Methods, systems, and devices supporting creating and publishing user segments across data accessing units are described. In some database systems, data for a tenant is stored across multiple siloed data accessing units (e.g., data structures that may not share particular data objects). To efficiently grant users in multiple data accessing units access to a user segment, the system may implement activation targets. For a segment of user identifiers, a user may input a set of data accessing units for an activation target, and a server may create the activation target. The user may indicate to publish the segment to the activation target. The server may store the segment of user identifiers (e.g., along with indicated attributes, contact points, or both) at the database system such that the segment is accessible to tenant users of the data accessing units specified in the activation target, but is inaccessible to other users.

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