公开(公告)号：US20150066646A1

公开(公告)日：2015-03-05

申请号：US14470704

申请日：2014-08-27

Applicant: Yahoo! Inc.

Inventor： Ram Sriharsha ,  Tim Tully ,  Supreeth Rao ,  Reynold Xin

IPC: G06Q30/02

CPC classification number: G06Q30/0256

Abstract: An advertising and data analysis platform may need to mine through vast amounts of data to come up with insights into advertising effectiveness, and measure and improve the effectiveness of advertising reach. Distributed network data analytics may be applied to ad matching/targeting, such that an in-memory cluster computing environment may be used with advertising data. For example, HADOOP may be utilized for distributed processing of the vast amounts of data and the HADOOP distributed file system (HDFS) is used for organizing communications and storage of that data. Satellite clusters or nodes may be generated that also utilize HDFS. For example, a SPARK or SHARK satellite cluster may be arranged to further utilize the HDFS of the HADOOP clusters.

Abstract translation: 广告和数据分析平台可能需要通过大量数据挖掘广告效果，并衡量和提高广告覆盖的有效性。 分布式网络数据分析可以应用于广告匹配/定位，使得内存中集群计算环境可以与广告数据一起使用。 例如，HADOOP可用于大量数据的分布式处理，并且HADOOP分布式文件系统（HDFS）用于组织该数据的通信和存储。 可以生成也利用HDFS的卫星群集或节点。 例如，可以安排SPARK或SHARK卫星簇来进一步利用HADOOP簇的HDFS。