公开(公告)号：US20170032424A1

公开(公告)日：2017-02-02

申请号：US14815334

申请日：2015-07-31

Applicant: Yahoo! Inc.

Inventor： Suleyman Cetintas ,  Srinath Ravindran ,  Mohammad Saberian ,  Sandeep Soni ,  Kuang-chih Lee ,  Hong Yao ,  Jian Yang ,  Pradhan Pattanayak

IPC: G06Q30/02

CPC classification number: G06Q30/0269 ,  G06Q30/0277

Abstract: The technologies described herein serve contextually relevant advertisements under a guaranteed advertisement campaign. A publisher retrieves a guaranteed advertisement campaign related to a webpage available for serving an advertisement, and identifies a set of advertisements relating to the guaranteed advertisement campaign. Advertisement selecting circuitry of the publisher determines whether an advertisement that is contextually relevant to content published at the webpage is present in the set of advertisements. If there is no contextually relevant advertisement in the set of advertisements, the advertisement selecting circuitry selects an alternative advertisement from the set of advertisements that minimizes an under-delivery risk related to the guaranteed advertisement campaign. If there is a contextually relevant advertisement in the set of advertisements, the advertisement selecting circuitry selects the contextually relevant advertisement. Then, the publisher provides the selected advertisement to a client device.

Abstract translation: 本文描述的技术在保证的广告活动下提供与内容相关的广告。 发布者检索与可用于服务广告的网页有关的保证广告活动，并且识别与保证广告活动相关的一组广告。 发布者的广告选择电路决定在该广告集中是否存在与在网页上发布的内容上下文相关的广告。 如果广告集合中没有上下文相关的广告，则广告选择电路从该广告集合中选择一个替代的广告，使与保证的广告活动相关的不足的风险最小化。 如果广告集合中存在上下文相关的广告，则广告选择电路选择上下文相关的广告。 然后，发布者将所选择的广告提供给客户端设备。