公开(公告)号：US20170098236A1

公开(公告)日：2017-04-06

申请号：US14873757

申请日：2015-10-02

Applicant: Yahoo! Inc.

Inventor： Kuang-chih Lee ,  Quan Lu ,  Giovanni Gardelli ,  Donglin Niu

IPC: G06Q30/02 ,  G06F17/30 ,  G06Q10/06

CPC classification number: G06Q30/0244 ,  G06Q10/067 ,  G06Q30/0247 ,  G06Q30/0275

Abstract: Described herein are example systems and operations for enhancing response prediction and bidding decision making. A feature recommendation controller may include a factorization machine that generates a set of combinations of contextual and advertiser features yielding high expected response rates. A bidding controller may implement a multi-arm bandit system that uses Thompson sampling to select an optimal one of the feature combinations that corresponds to a highest expected response rate. The bidding controller may compare the corresponding highest expected response rate with a threshold response rate associated with a pacing rate to determine whether to place a bid for a received ad request.