公开(公告)号：US20150269613A1

公开(公告)日：2015-09-24

申请号：US14344145

申请日：2013-03-15

Applicant: YAHOO! INC.

Inventor： Bruno M. Fernandez-Ruiz

IPC: G06Q30/02

CPC classification number: G06Q30/0251 ,  H04L41/5067 ,  H04L43/0847 ,  H04L67/32

Abstract: A method for adjusting delivery of electronic advertisement to a user device. The method comprises receiving a request for an electronic advertisement asset, where the request includes one or more indicators associated with at least one of the user device and at least one network condition in relation to the user device and determining a modality of delivery of the electronic advertisement asset based on the one or more indicators. The method further comprises transmitting the electronic advertisement asset in the determined modality to the user device in response to the request.

Abstract translation: 一种用于调整向用户设备传送电子广告的方法。 所述方法包括接收对电子广告资产的请求，其中所述请求包括与所述用户设备中的至少一个相关联的一个或多个指示符以及与所述用户设备相关的至少一个网络条件，并且确定所述电子广告资源的递送模式 广告资产基于一个或多个指标。 该方法还包括响应于该请求将所确定的模式的电子广告资产发送给用户设备。

公开(公告)号：US20140372415A1

公开(公告)日：2014-12-18

申请号：US14452645

申请日：2014-08-06

Applicant: Yahoo! Inc.

Inventor： Bruno M. Fernandez-Ruiz

IPC: G06F17/30 ,  G06F17/21

CPC classification number: G06F17/30991 ,  G06F17/30864 ,  G06F17/30905

Abstract: Methods, systems and programming for providing content. In one example, a request for content is received from a user. One or more parameters associated with a platform on which the requested content is to be presented are obtained. A plurality pieces of addition content are obtained based on the requested content or information associated with the user. Each piece of the addition content is associated with a user engagement metric. A layout of an enriched content page is determined based on the one or more parameters. The layout of the enriched content page includes one or more slots for presenting content. One or more pieces of the additional content are assigned to the one or more slots based on the user engagement metric. The enriched content page including the requested content and the one or more pieces of the additional content is transmitted to the platform.

Abstract translation: 提供内容的方法，系统和程序设计。 在一个示例中，从用户接收到对内容的请求。 获得与要呈现所请求的内容的平台相关联的一个或多个参数。 基于所请求的内容或与用户相关联的信息来获得多条添加内容。 每个添加内容都与用户参与度量相关联。 基于一个或多个参数来确定丰富内容页面的布局。 丰富的内容页面的布局包括用于呈现内容的一个或多个插槽。 基于用户参与度量，将一个或多个附加内容分配给一个或多个时隙。 将包含请求的内容和一个或多个附加内容的丰富内容页面传送到平台。

公开(公告)号：US20140280214A1

公开(公告)日：2014-09-18

申请号：US13839169

申请日：2013-03-15

Applicant: YAHOO! INC.

Inventor： Yiping Han ,  Bruno M. Fernandez-Ruiz ,  Jean-Marc Langlois ,  Jin Lim ,  Scott Gaffney

IPC: G06F17/30

CPC classification number: G06F17/30943 ,  G06F17/30528 ,  G06F17/3053 ,  G06F17/30867 ,  H04L67/306

Abstract: Embodiments of the present teachings disclose method, system, and programs for a multi-phase ranking system for implementation with a personalized content system. The disclosed method, system, and programs utilize a weighted AND system to compute a dot product of the user profile and a content profile in a first phase, a content quality indicator in the second phase and a rules filter in a third phase.

Abstract translation: 本教导的实施例公开了用于使用个性化内容系统实现的多阶段排名系统的方法，系统和程序。 所公开的方法，系统和程序利用加权AND系统来计算用户简档和第一阶段中的内容简档，第二阶段中的内容质量指示符和第三阶段中的规则过滤器的点积。

公开(公告)号：US09679082B2

公开(公告)日：2017-06-13

申请号：US14452645

申请日：2014-08-06

Applicant: Yahoo! Inc.

Inventor： Bruno M. Fernandez-Ruiz

IPC: G06F17/30

CPC classification number: G06F17/30991 ,  G06F17/30864 ,  G06F17/30905

Abstract: Methods, systems and programming for providing content. In one example, a request for content is received from a user. One or more parameters associated with a platform on which the requested content is to be presented are obtained. A plurality pieces of addition content are obtained based on the requested content or information associated with the user. Each piece of the addition content is associated with a user engagement metric. A layout of an enriched content page is determined based on the one or more parameters. The layout of the enriched content page includes one or more slots for presenting content. One or more pieces of the additional content are assigned to the one or more slots based on the user engagement metric. The enriched content page including the requested content and the one or more pieces of the additional content is transmitted to the platform.

公开(公告)号：US20150331575A1

公开(公告)日：2015-11-19

申请号：US14343966

申请日：2013-03-15

Applicant: YAHOO! INC.

Inventor： Bruno M. Fernandez-Ruiz

IPC: G06F3/0481 ,  G06T19/00 ,  G06T19/20 ,  G06F3/0484

CPC classification number: G06F3/04815 ,  G06F3/04847 ,  G06T19/003 ,  G06T19/20 ,  G06T2200/24

Abstract: Methods, systems, and programming for presenting personalized content. In one example, a plurality pieces of content are retrieved in accordance with an estimated intent determined with respect to a user. A three-dimensional (3D) viewing construct is generated based on the plurality pieces of content. The 3D viewing construct is to be rendered in a user viewing interface comprising a plurality of content display panels. Each of the plurality of content display panels is used to display at least one of the plurality pieces of content. Navigation information from an interaction between the user and the user viewing interface is received. The 3D viewing construct is dynamically updated based on the navigation information.

Abstract translation: 用于呈现个性化内容的方法，系统和程序。 在一个示例中，根据关于用户确定的估计意图来检索多条内容。 基于多条内容生成三维（3D）观看构造。 3D观看结构将在包括多个内容显示面板的用户观看界面中呈现。 多个内容显示面板中的每一个用于显示多段内容中的至少一个。 接收来自用户和用户观看界面之间的交互的导航信息。 基于导航信息动态地更新3D观看构造。

公开(公告)号：US20150248712A1

公开(公告)日：2015-09-03

申请号：US14194205

申请日：2014-02-28

Applicant: Yahoo! Inc.

Inventor： Rupert Christopher Lacy-Hulbert ,  Bruno M. Fernandez-Ruiz

IPC: G06Q30/02 ,  H04M3/487

CPC classification number: G06Q30/0276 ,  G06Q30/0267 ,  H04M3/4878

Abstract: Systems and methods for providing mobile advertisements are disclosed. The system includes a plurality of templates to be selected by an advertiser. The system also includes a user interface configured to present the plurality of templates to the advertiser so that the advertiser selects a template. The user interface is further configured to obtain advertiser information corresponding to the selected template. The system includes data that define a mobile advertisement related to the advertiser on a mobile device so that the mobile device is configured to render a mobile view on the mobile device based on the selected template and the obtained advertiser information when the mobile advertisement is selected.

Abstract translation: 公开了用于提供移动广告的系统和方法。 该系统包括由广告主选择的多个模板。 系统还包括被配置为向广告商呈现多个模板的用户界面，使得广告商选择模板。 用户界面还被配置为获得与所选模板相对应的广告商信息。 该系统包括在移动设备上定义与广告商相关的移动广告的数据，使得移动设备被配置为在移动广告被选择时基于所选择的模板和获得的广告商信息在移动设备上呈现移动视图。

公开(公告)号：US20150213515A1

公开(公告)日：2015-07-30

申请号：US14367128

申请日：2013-06-17

Applicant: YAHOO! INC.

Inventor： Bruno M. Fernandez-Ruiz

IPC: G06Q30/02

CPC classification number: G06Q30/0277 ,  G06Q30/0251

Abstract: Method, system, and programs for online content match advertising. In one example, one or more pieces of content are extracted from a stream of content. At least one topic is then determined. Each of the at least one topic is associated with one of the one or more pieces of content. One or more advertisements to be presented are determined based on the at least one topic. The one or more advertisements are presented in connection with a presentation of the one or more pieces of content. The one or more advertisements are presented in proximity to where the stream of content is presented.

Abstract translation: 在线内容匹配广告的方法，系统和程序。 在一个示例中，从内容流中提取一个或多个内容。 然后确定至少一个主题。 所述至少一个主题中的每一个与所述一个或多个内容中的一个相关联。 基于至少一个主题确定要呈现的一个或多个广告。 结合一个或多个内容的呈现来呈现一个或多个广告。 一个或多个广告被呈现在内容流被呈现的地方附近。

公开(公告)号：US20150161282A1

公开(公告)日：2015-06-11

申请号：US14103480

申请日：2013-12-11

Applicant: Yahoo! Inc.

Inventor： Daryl Mun-Kid Low ,  Bruno M. Fernandez-Ruiz ,  Richard Allinson

IPC: G06F17/30 ,  H04L29/08

CPC classification number: G06F16/9566 ,  H04L67/02 ,  H04L67/306

Abstract: Method, system, and programs for retrieving resources. In one example, a request associated with a first location identifier is received from a client. A set of location identifiers associated with the first location identifier is retrieved. A response is sent that includes one or more location identifiers from the set of location identifiers and additional information to facilitate selection of one location identifier from the one or more location identifiers.

Abstract translation: 用于检索资源的方法，系统和程序。 在一个示例中，从客户端接收与第一位置标识符相关联的请求。 检索与第一位置标识符相关联的一组位置标识符。 发送响应，其包括来自该组位置标识符的一个或多个位置标识符和附加信息，以便于从一个或多个位置标识符中选择一个位置标识符。

公开(公告)号：US20150074191A1

公开(公告)日：2015-03-12

申请号：US14024020

申请日：2013-09-11

Applicant: Yahoo! Inc.

Inventor： Andrew Feng ,  N. Nachiappan ,  Bruno M. Fernandez-Ruiz ,  Lin Shen

IPC: H04L29/06

CPC classification number: H04L67/26 ,  H04L63/102

Abstract: A unified end-user notification platform delivers event alerts to different types of clients including mobile devices and HTTP clients. Users can subscribe to a plurality of notification channels and select from the associated various delivery options via a single user interface. The events are received by the unified notification platform which matches the received events with the user subscription data to identify subscribers and their respective delivery options. Corresponding event alerts are generated and delivered based on the user or subscriber specified options. Multiple event alerts corresponding to public and private data notification channels are provided to a user device via a single connection.

Abstract translation: 统一的终端用户通知平台向不同类型的客户端（包括移动设备和HTTP客户端）提供事件警报。 用户可以订阅多个通知通道，并通过单个用户界面从相关联的各种递送选项中进行选择。 事件由统一通知平台接收，该平台将接收到的事件与用户订阅数据相匹配，以识别用户及其相应的传递选项。 根据用户或用户指定的选项生成和传送相应的事件警报。 通过单个连接将与公共和私人数据通知通道相对应的多个事件警报提供给用户设备。