公开(公告)号：US09286569B2

公开(公告)日：2016-03-15

申请号：US13953548

申请日：2013-07-29

Applicant: YAHOO! INC.

Inventor： Joshua M. Koran ,  Christina Yip Chung ,  Abhinav Gupta ,  George H. John ,  Hongfeng Yin ,  Long-Ji Lin ,  Richard Frankel

IPC: G06F17/30 ,  G06N5/02 ,  G06Q30/02

CPC classification number: G06Q30/0255 ,  G06F17/3053 ,  G06F17/30702 ,  G06F17/30761 ,  G06F17/30914 ,  G06N5/02 ,  G06Q10/067 ,  G06Q30/02

Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.

公开(公告)号：US20160180388A1

公开(公告)日：2016-06-23

申请号：US15055944

申请日：2016-02-29

Applicant: YAHOO! INC.

Inventor： Joshua M. Koran ,  Christina Yip Chung ,  Abhinav Gupta ,  George H. John ,  Hongfeng Yin ,  Long-ji Lin ,  Richard Frankel

IPC: G06Q30/02 ,  G06Q10/06 ,  G06F17/30

CPC classification number: G06Q30/0255 ,  G06F17/3053 ,  G06F17/30702 ,  G06F17/30761 ,  G06F17/30914 ,  G06N5/02 ,  G06Q10/067 ,  G06Q30/02

Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.

公开(公告)号：US20130318024A1

公开(公告)日：2013-11-28

申请号：US13953548

申请日：2013-07-29

Applicant: YAHOO! INC.

Inventor： Joshua M. Koran ,  Christina Yip Chung ,  Abhinav Gupta ,  George H. John ,  Hongfeng Yin ,  Long-Ji Lin ,  Richard Frankel

IPC: G06N5/02

CPC classification number: G06Q30/0255 ,  G06F17/3053 ,  G06F17/30702 ,  G06F17/30761 ,  G06F17/30914 ,  G06N5/02 ,  G06Q10/067 ,  G06Q30/02

Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.

Abstract translation: 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。