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公开(公告)号：US20160180388A1
公开(公告)日：2016-06-23
申请号：US15055944
申请日：2016-02-29
Applicant: YAHOO! INC.
Inventor： Joshua M. Koran , Christina Yip Chung , Abhinav Gupta , George H. John , Hongfeng Yin , Long-ji Lin , Richard Frankel
CPC classification number: G06Q30/0255 , G06F17/3053 , G06F17/30702 , G06F17/30761 , G06F17/30914 , G06N5/02 , G06Q10/067 , G06Q30/02
Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
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2.发明申请Behavioral Targeting System That Generates User Profiles for Target Objectives 有权为目标目标生成用户个人资料的行为定位系统公开(公告)号：US20150324430A1
公开(公告)日：2015-11-12
申请号：US14802056
申请日：2015-07-17
Applicant: YAHOO! INC.
Inventor： Joshua M. Koran , Christina Yip Chung , Long-ji Lin , Hongfeng Yin
IPC: G06F17/30
CPC classification number: G06F17/30528 , G06F17/30294 , G06F17/30587 , G06F17/30876 , G06Q30/02 , G06Q30/0224 , G06Q30/0251
Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, is model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
Abstract translation: 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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Patent Agency Ranking
公开(公告)号：US20130318024A1
公开(公告)日：2013-11-28
申请号：US13953548
申请日：2013-07-29
Applicant: YAHOO! INC.
Inventor： Joshua M. Koran , Christina Yip Chung , Abhinav Gupta , George H. John , Hongfeng Yin , Long-Ji Lin , Richard Frankel
IPC: G06N5/02
CPC classification number: G06Q30/0255 , G06F17/3053 , G06F17/30702 , G06F17/30761 , G06F17/30914 , G06N5/02 , G06Q10/067 , G06Q30/02
Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
Abstract translation: 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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公开(公告)号：US09286569B2
公开(公告)日：2016-03-15
申请号：US13953548
申请日：2013-07-29
Applicant: YAHOO! INC.
Inventor： Joshua M. Koran , Christina Yip Chung , Abhinav Gupta , George H. John , Hongfeng Yin , Long-Ji Lin , Richard Frankel
CPC classification number: G06Q30/0255 , G06F17/3053 , G06F17/30702 , G06F17/30761 , G06F17/30914 , G06N5/02 , G06Q10/067 , G06Q30/02
Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
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5.发明授权Behavioral targeting system that generates user profiles for target objectives 有权为目标目标生成用户配置文件的行为定位系统公开(公告)号：US09105048B2
公开(公告)日：2015-08-11
申请号：US13862919
申请日：2013-04-15
Applicant: Yahoo! Inc.
Inventor： Joshua M. Koran , Christina Yip Chung , Long-Ji Lin , Hongfeng Yin
CPC classification number: G06F17/30528 , G06F17/30294 , G06F17/30587 , G06F17/30876 , G06Q30/02 , G06Q30/0224 , G06Q30/0251
Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
Abstract translation: 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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公开(公告)号：US20140229282A1
公开(公告)日：2014-08-14
申请号：US14256577
申请日：2014-04-18
Applicant: YAHOO! INC.
Inventor： Joshua M. Koran
IPC: G06Q30/02
CPC classification number: G06Q30/0256 , G06Q30/02 , G06Q30/0277
Abstract: A system and method to identify targeting criteria for online advertising campaigns based on natural query event data are described. A request to determine targeting criteria is received from an advertiser entity. Natural or algorithmic query event data related to the advertiser entity is retrieved from a data storage module. Attribute data associated with targeted customers is extracted based on the retrieved natural query event data. Finally, the attribute data is further processed to determine a set of criteria to target advertisements to the customers.
Abstract translation: 描述了基于自然查询事件数据来识别在线广告活动的定位标准的系统和方法。 从广告商实体接收到确定定位条件的请求。 从数据存储模块检索与广告主实体相关的自然或算法查询事件数据。 基于检索的自然查询事件数据提取与目标客户相关联的属性数据。 最后，进一步处理属性数据以确定一组标准以将广告定向到客户。
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7.发明申请BEHAVIORAL TARGETING SYSTEM THAT GENERATES USER PROFILES FOR TARGET OBJECTIVES 有权针对目标目标生成用户配置文件的行为目标系统公开(公告)号：US20130238429A1
公开(公告)日：2013-09-12
申请号：US13862919
申请日：2013-04-15
Applicant: YAHOO! INC.
Inventor： Joshua M. Koran , Christina Yip Chung , Long-Ji Lin , Hongfeng Yin
IPC: G06Q30/02
CPC classification number: G06F17/30528 , G06F17/30294 , G06F17/30587 , G06F17/30876 , G06Q30/02 , G06Q30/0224 , G06Q30/0251
Abstract: A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
Abstract translation: 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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