SYSTEMS AND METHODS FOR ALTERING THE SPEED OF CONTENT MOVEMENT BASED ON USER INTEREST
    1.
    发明申请
    SYSTEMS AND METHODS FOR ALTERING THE SPEED OF CONTENT MOVEMENT BASED ON USER INTEREST 审中-公开
    基于用户兴趣改变内容运动速度的系统和方法

    公开(公告)号:US20140258890A1

    公开(公告)日:2014-09-11

    申请号:US13791401

    申请日:2013-03-08

    Applicant: YAHOO! INC.

    Inventor: Gaurav Kamdar

    CPC classification number: G06F3/0485

    Abstract: Techniques are provided which enhance a user's browsing experience by bringing greater attention to potentially relevant advertising content amidst non-relevant content. When a user access a browser to view content, information related to the interests of the user are used to identify relevant browser content to be used for potential advertisement targeting. The identified browser content is highlighted and stored for future use and the browser scroll settings are altered during the user's browsing session. In some embodiments, the settings are altered such that a user's ability to scroll through any identified browser content while displayed is slowed and the user's ability to scroll through the remaining browser content while displayed is quickened.

    Abstract translation: 提供了通过在非相关内容中更多地关注可能相关的广告内容来提高用户浏览体验的技术。 当用户访问浏览器来查看内容时,使用与用户兴趣相关的信息来识别用于潜在的广告定向的相关浏览器内容。 识别的浏览器内容被突出显示并存储以供将来使用,并且浏览器滚动设置在用户浏览会话期间被改变。 在一些实施例中,改变设置,使得用户在显示时滚动浏览任何识别的浏览器内容的能力减慢,并且用户在显示时滚动浏览剩余浏览器内容的能力加快。

    SYSTEMS AND METHODS FOR AUTO-ADJUST POSITIONING OF PREFERRED CONTENT FOR INCREASED CLICK AND CONVERSION RATES
    2.
    发明申请
    SYSTEMS AND METHODS FOR AUTO-ADJUST POSITIONING OF PREFERRED CONTENT FOR INCREASED CLICK AND CONVERSION RATES 有权
    用于自动调整优化内容的系统和方法,以提高点击率和转换率

    公开(公告)号:US20140359479A1

    公开(公告)日:2014-12-04

    申请号:US13903669

    申请日:2013-05-28

    Applicant: Yahoo! Inc.

    Inventor: Gaurav Kamdar

    CPC classification number: G06F3/0485 G06F9/451 G06Q30/00 G06Q30/02 G06Q30/0241

    Abstract: A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.

    Abstract translation: 计算机实现的用户通知方法包括在移动设备的图形显示器上的用户可访问位置处显示对应于用户兴趣,偏好以及与移动设备上的特定应用或活动的交互频率的通知。 通过增加与用户的重要性和相关性增加的特定通知和广告的互动的容易性,预期更高的点击率和转换率。

    Systems and methods for auto-adjust positioning of preferred content for increased click and conversion rates
    3.
    发明授权
    Systems and methods for auto-adjust positioning of preferred content for increased click and conversion rates 有权
    自动调整偏好内容定位的系统和方法,以提高点击和转换率

    公开(公告)号:US09298357B2

    公开(公告)日:2016-03-29

    申请号:US13903669

    申请日:2013-05-28

    Applicant: Yahoo! Inc.

    Inventor: Gaurav Kamdar

    CPC classification number: G06F3/0485 G06F9/451 G06Q30/00 G06Q30/02 G06Q30/0241

    Abstract: A computer-implemented user notification method includes displaying, at user-accessible locations on a graphical display of a mobile device, notifications corresponding to user interest, preference, and frequency of interaction with particular applications or activities on the mobile device. By increasing ease of interaction with particular notifications and advertisements that are of increased importance and relevance for the user, a higher click through and conversion rate is anticipated.

    Abstract translation: 计算机实现的用户通知方法包括在移动设备的图形显示器上的用户可访问位置处显示对应于用户兴趣,偏好以及与移动设备上的特定应用或活动的交互频率的通知。 通过增加与用户的重要性和相关性增加的特定通知和广告的互动的容易性,预期更高的点击率和转换率。

    SYSTEMS AND METHODS RELATING TO AD/CONTENT TARGETING FOR MAP ROUTE OPTIONS BASED ON PERSONALIZATION AND USER DATA
    4.
    发明申请
    SYSTEMS AND METHODS RELATING TO AD/CONTENT TARGETING FOR MAP ROUTE OPTIONS BASED ON PERSONALIZATION AND USER DATA 审中-公开
    基于个性化和用户数据的MAP路由选择的AD / CONTENT TARGETING相关系统和方法

    公开(公告)号:US20140195154A1

    公开(公告)日:2014-07-10

    申请号:US13736625

    申请日:2013-01-08

    Applicant: YAHOO! INC.

    Inventor: Gaurav Kamdar

    CPC classification number: G01C21/3484 G06Q30/0269

    Abstract: The present invention provides methods and systems for incorporating user information such as a user's errands, tasks, and/or online behavior in determining a preferred route between an origin and a destination using a web map planning service. Potential advertisers can use the user information to target particular users who are traveling near a particular route to give users various options to optimize their travel plans.

    Abstract translation: 本发明提供了用于将诸如用户的差异,任务和/或在线行为之类的用户信息用于使用网络地图规划服务确定起点和目的地之间的优选路线的方法和系统。 潜在的广告客户可以使用用户信息来定位在特定路线附近旅行的特定用户,为用户提供各种选项来优化其旅行计划。

    Visible personalization
    6.
    发明授权
    Visible personalization 有权
    可见个性化

    公开(公告)号:US08903778B2

    公开(公告)日:2014-12-02

    申请号:US13653582

    申请日:2012-10-17

    Applicant: Yahoo! Inc.

    Inventor: Gaurav Kamdar

    CPC classification number: G06F17/3089

    Abstract: A system for effectively rating and/or dynamically generating one or more electronic media files with respect to information associated with a user, the user's preferences, and/or the user's past behavior with respect to electronic media.

    Abstract translation: 一种用于相对于与用户相关联的信息,用户偏好和/或用户相对于电子媒体的过去行为来有效地评估和/或动态生成一个或多个电子媒体文件的系统。

    Cross-Platform Targeting
    7.
    发明申请
    Cross-Platform Targeting 审中-公开
    跨平台定位

    公开(公告)号:US20140122194A1

    公开(公告)日:2014-05-01

    申请号:US13666466

    申请日:2012-11-01

    Applicant: YAHOO! INC.

    Inventor: Gaurav Kamdar

    CPC classification number: G06Q30/0241 G06Q10/109

    Abstract: A system and method for cross-platform targeting includes: receiving as input calendar entries from an on-line calendar associated with a first user, the calendar entries designating specified time slots associated with scheduled events; marking the specified time slots associated with the scheduled events as unavailable time slots; eliminating the unavailable time slots from the calendar associated with the first user; determining from remaining time slots those time slots wherein the first user is deemed unlikely to be available; removing those time slots from the calendar, providing free time slots; and presenting the free time slots as optimal time slots for serving digital information to the first user.

    Abstract translation: 用于跨平台定位的系统和方法包括:从与第一用户相关联的在线日历接收作为输入的日历条目,所述日历条目指定与调度事件相关联的指定时隙; 将与调度事件相关联的指定时隙标记为不可用时隙; 消除与第一用户相关联的日历中的不可用时隙; 从剩余时隙确定其中第一用户被认为不太可用的那些时隙; 从日历中删除这些时隙,提供空闲时间段; 并将空闲时隙作为用于向第一用户提供数字信息的最佳时隙。

    VISIBLE PERSONALIZATION
    8.
    发明申请
    VISIBLE PERSONALIZATION 有权
    可见的个性化

    公开(公告)号:US20140108425A1

    公开(公告)日:2014-04-17

    申请号:US13653582

    申请日:2012-10-17

    Applicant: YAHOO! INC.

    Inventor: Gaurav Kamdar

    CPC classification number: G06F17/3089

    Abstract: A system for effectively rating and/or dynamically generating one or more electronic media files with respect to information associated with a user, the user's preferences, and/or the user's past behavior with respect to electronic media.

    Abstract translation: 一种用于相对于与用户相关联的信息,用户偏好和/或用户相对于电子媒体的过去行为来有效地评估和/或动态生成一个或多个电子媒体文件的系统。

Patent Agency Ranking