Abstract:
The present disclosure provides for categorization of lists of words. The method comprises querying DBpedia to find the resources related to the given list of words. Once the resources are found, the corresponding media Wikipedia categories can be retrieved, as well as their ancestors, generating a graph of categories. A number of graph analysis algorithms can then be applied to the graph, each returning a selected category. For each algorithm a classifier is trained to decide whether the output of the algorithm is indeed the “best” category. An ensemble weighted majority voting can then be used to select the best category based on votes cast by each classifier. The disclosure demonstrates a more accurate selection of the best category and can include an ensemble majority rated voting algorithm comprising all voting members initially casting one vote; i.e., highest frequency, most frequently occurring word, least common ancestor and centrality measures.
Abstract:
The present disclosure provides for categorization of lists of words. The method comprises querying DBpedia to find the resources related to the given list of words. Once the resources are found, the corresponding media Wikipedia categories can be retrieved, as well as their ancestors, generating a graph of categories. A number of graph analysis algorithms can then be applied to the graph, each returning a selected category. For each algorithm a classifier is trained to decide whether the output of the algorithm is indeed the “best” category. An ensemble weighted majority voting can then be used to select the best category based on votes cast by each classifier. The disclosure demonstrates a more accurate selection of the best category and can include an ensemble majority rated voting algorithm comprising all voting members initially casting one vote; i.e., highest frequency, most frequently occurring word, least common ancestor and centrality measures.
Abstract:
The present invention generally relates to systems and methods for assessing a multi-media marketing campaign under development. The techniques presented assess, for example, whether pairs of touchpoints of the campaign are compatible in terms of best practices related to content and style and whether contributors to the touchpoints are effectively collaborating.
Abstract:
A method of automatically visualizing the content and messaging of documents in a marketing campaign design environment are provided. The exemplary method includes receiving an identification of a specified Touchpoint of the plurality of Touchpoints in a campaign; instantiating the specified Touchpoint and its elements into a knowledge model; executing semantic inferencing engine to determine inferences based on the plurality of Touchpoints instantiated into the knowledge model; transforming inferences into implicit requirements about the contents for each of the Touchpoints; displaying a representation of the specified Touchpoint; and including within the representation of the specified Touchpoint the Touchpoint contents as described by the explicit and implicit requirements.