MARKETING PLATFORM THAT DETERMINES A TARGET USER SEGMENT BASED ON THIRD PARTY INFORMATION
    1.
    发明申请
    MARKETING PLATFORM THAT DETERMINES A TARGET USER SEGMENT BASED ON THIRD PARTY INFORMATION 审中-公开
    基于第三方信息确定目标用户部门的营销平台

    公开(公告)号:US20160063544A1

    公开(公告)日:2016-03-03

    申请号:US14472786

    申请日:2014-08-29

    CPC classification number: G06Q30/0254 G06Q30/0255 G06Q30/0267 G06Q30/0269

    Abstract: A device receives user information associated with users of user devices of a network, and receives marketing information associated with advertisements for products and/or services. The device creates user profiles, associated with the users, based on the user information, and groups the user profiles, based on the user information, to create a user segment. The device receives third party user information relating to third party users associated with third party user devices of a third party network, and associates the third party user information with the user segment. The device identifies, based on the association, a target user segment that includes a particular user associated with a particular user device. The device determines an advertisement based on a user profile associated with the particular user and based on the marketing information, and causes the advertisement to be provided to the particular user device, via the service provider network.

    Abstract translation: 设备接收与网络的用户设备的用户相关联的用户信息,并且接收与产品和/或服务的广告相关联的营销信息。 设备基于用户信息创建与用户相关联的用户简档,并且基于用户信息对用户简档进行分组以创建用户分段。 该设备接收与第三方网络的第三方用户设备相关联的第三方用户的第三方用户信息,并将第三方用户信息与该用户段相关联。 该设备基于关联识别包括与特定用户设备相关联的特定用户的目标用户段。 设备基于与特定用户相关联的用户简档并基于营销信息来确定广告,并且通过服务提供商网络将广告提供给特定用户设备。

    MARKETING PLATFORM THAT DETERMINES ADVERTISEMENTS AND MARKETING CHANNELS FOR THE ADVERTISEMENTS
    3.
    发明申请
    MARKETING PLATFORM THAT DETERMINES ADVERTISEMENTS AND MARKETING CHANNELS FOR THE ADVERTISEMENTS 审中-公开
    确定广告宣传和营销渠道的营销平台

    公开(公告)号:US20160063538A1

    公开(公告)日:2016-03-03

    申请号:US14472913

    申请日:2014-08-29

    CPC classification number: G06Q30/0244 G06Q30/0242 G06Q30/0249 G06Q30/0269

    Abstract: A device receives user information associated with users of user devices, and receives marketing information associated with products and services. The marketing information includes information associated with advertisements for the products and the services. The device generates user profiles, associated with the users, based on the user information and the marketing information, and groups the user profiles based on the user information to create user segments. The device generates scores for the advertisements based on the marketing information, and correlates the advertisements with users of the user segments based on the scores for the advertisements. The device determines marketing channels for the advertisements based on the marketing information and the correlated user segments, and causes the advertisements to be provided to user devices associated with the users of the correlated user segments, via the determined marketing channels.

    Abstract translation: 设备接收与用户设备的用户相关联的用户信息,并且接收与产品和服务相关联的营销信息。 营销信息包括与产品和服务的广告相关的信息。 设备基于用户信息和营销信息生成与用户相关联的用户简档,并且基于用户信息对用户简档进行分组以创建用户分段。 该设备基于营销信息生成针对广告的分数,并且基于广告的分数将广告与用户分段的用户相关联。 该设备基于营销信息和相关用户段来确定广告的营销渠道,并且通过所确定的营销渠道使广告被提供给与相关用户分段的用户相关联的用户设备。

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