公开(公告)号：US20160063544A1

公开(公告)日：2016-03-03

申请号：US14472786

申请日：2014-08-29

Applicant: Verizon Patent and Licensing Inc.

Inventor： Ashok N. SRIVASTAVA ,  Ganesh HARINATH ,  Gaurav GOEL

IPC: G06Q30/02

CPC classification number: G06Q30/0254 ,  G06Q30/0255 ,  G06Q30/0267 ,  G06Q30/0269

Abstract: A device receives user information associated with users of user devices of a network, and receives marketing information associated with advertisements for products and/or services. The device creates user profiles, associated with the users, based on the user information, and groups the user profiles, based on the user information, to create a user segment. The device receives third party user information relating to third party users associated with third party user devices of a third party network, and associates the third party user information with the user segment. The device identifies, based on the association, a target user segment that includes a particular user associated with a particular user device. The device determines an advertisement based on a user profile associated with the particular user and based on the marketing information, and causes the advertisement to be provided to the particular user device, via the service provider network.

Abstract translation: 设备接收与网络的用户设备的用户相关联的用户信息，并且接收与产品和/或服务的广告相关联的营销信息。 设备基于用户信息创建与用户相关联的用户简档，并且基于用户信息对用户简档进行分组以创建用户分段。 该设备接收与第三方网络的第三方用户设备相关联的第三方用户的第三方用户信息，并将第三方用户信息与该用户段相关联。 该设备基于关联识别包括与特定用户设备相关联的特定用户的目标用户段。 设备基于与特定用户相关联的用户简档并基于营销信息来确定广告，并且通过服务提供商网络将广告提供给特定用户设备。