METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS

    公开(公告)号:US20220114613A1

    公开(公告)日:2022-04-14

    申请号:US17556709

    申请日:2021-12-20

    IPC分类号: G06Q30/02

    摘要: A disclosed example includes memory; instructions in the apparatus; and processor circuitry to execute the instructions to: monitor for a mobile device communication at a merchant location; obtain a first identifier from the mobile device communication obtained at a first server in response to identifying the mobile device communication during the monitoring; store the first identifier in association with the merchant location in a database; and in response to determining that the first identifier is present in the database, send an association between the first identifier and the merchant location to a second server of an audience measurement entity, the first identifier included in a second communication from the second server of the audience measurement entity.

    METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS
    4.
    发明申请
    METHODS AND APPARATUS TO COLLECT DISTRIBUTED USER INFORMATION FOR MEDIA IMPRESSIONS AND SEARCH TERMS 有权
    收集用于媒体印象和搜索条件的分布式用户信息的方法和装置

    公开(公告)号:US20150089226A1

    公开(公告)日:2015-03-26

    申请号:US14562319

    申请日:2014-12-05

    IPC分类号: H04L29/06 H04W12/02

    摘要: Disclosed examples involve receiving a plurality of first identifiers and a media identifier collected by a data collector installed at a mobile device in connection with an application. The first identifiers identify at least one of the mobile device or a user of the mobile device. The media identifier is indicative of media presented via the application at the mobile device. Encrypted identifiers are generated by encrypting the first identifiers. Respective ones of the encrypted identifiers are decodable by corresponding database proprietors to which the respective encrypted identifiers pertain. The encrypted identifiers are sent in association with the media identifier to an audience measurement entity.

    摘要翻译: 公开的示例涉及接收多个第一标识符和由与应用相关联地安装在移动设备处的数据收集器收集的媒体标识符。 第一标识符标识移动设备或移动设备的用户中的至少一个。 媒体标识符表示通过移动设备处的应用呈现的媒体。 通过加密第一标识符来生成加密标识符。 加密的标识符中的各个可以由相应的加密标识符所属的相应的数据库所有者解码。 将加密的标识符与媒体标识符相关联地发送到受众测量实体。

    Method and System for Use of Automatic Content Recognition to Trigger Dynamic Ad Insertion in Response to Repeat Playout of Ad

    公开(公告)号:US20210133814A1

    公开(公告)日:2021-05-06

    申请号:US16668833

    申请日:2019-10-30

    IPC分类号: G06Q30/02 H04L29/06

    摘要: A computing system detects, through automatic content recognition (ACR), that a particular ad has been presented threshold many times by a set of one or more content presentation devices, such as a single content presentation device or multiple content presentation devices associated with a common user. And responsive to the detecting, the computing system implements dynamic ad insertion (DAI) to automatically substitute presentation of a replacement ad for presentation of the particular ad a next time the particular ad would be presented by a content presentation device of the set. Optimally, the process could thereby help to avoid continued monotonous presentation of the same ad by the set of one or more content presentation devices.