公开(公告)号：US20220264163A1

公开(公告)日：2022-08-18

申请号：US17650411

申请日：2022-02-09

Applicant: Roku, Inc.

Inventor： Brian P. Jentz ,  Alejandro Gutierrez ,  Stefanos C. Liassides

IPC: H04N21/234 ,  H04N21/433 ,  H04N21/81 ,  H04N21/238

Abstract: A method and system for controlling dynamic ad replacement. An example method involves a computing system detecting that first and second ad-replacement platforms are or will be in contention with each other for replacement of a replaceable ad in a media stream and, responsive to at least the detecting, the computing system (i) deciding that the first ad-replacement platform should replace the replaceable ad and that the second ad-replacement platform should not replace the replaceable ad, and (ii) based on the deciding, causing the first ad-replacement platform to replace the replaceable ad and the second ad-replacement platform to not replace the replaceable ad.

公开(公告)号：US12034983B2

公开(公告)日：2024-07-09

申请号：US17650411

申请日：2022-02-09

Applicant: Roku, Inc.

Inventor： Brian P. Jentz ,  Alejandro Gutierrez ,  Stefanos C. Liassides

IPC: H04N21/234 ,  H04N21/236 ,  H04N21/238 ,  H04N21/24 ,  H04N21/25 ,  H04N21/262 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/442 ,  H04N21/458 ,  H04N21/81

CPC classification number: H04N21/23424 ,  H04N21/238 ,  H04N21/4331 ,  H04N21/812

Abstract: A method and system for controlling dynamic ad replacement. An example method involves a computing system detecting that first and second ad-replacement platforms are or will be in contention with each other for replacement of a replaceable ad in a media stream and, responsive to at least the detecting, the computing system (i) deciding that the first ad-replacement platform should replace the replaceable ad and that the second ad-replacement platform should not replace the replaceable ad, and (ii) based on the deciding, causing the first ad-replacement platform to replace the replaceable ad and the second ad-replacement platform to not replace the replaceable ad.

公开(公告)号：US20220264162A1

公开(公告)日：2022-08-18

申请号：US17305613

申请日：2021-07-12

Applicant: Roku, Inc.

Inventor： Alejandro Gutierrez ,  John E. Sormark ,  Shashank C. Merchant ,  Brian P. Jentz ,  John L. Haynes, III

IPC: H04N21/234 ,  H04N21/262

Abstract: A method and system to help control when to monitor for presence of replaceable advertisements in a media stream. An example method includes determining a time offset based at least on a difference between (i) a time of occurrence of a content event in a media stream as indicated by data carried in-band with the media stream and (ii) a time of occurrence of the content event in the media stream as indicated by schedule data that is not carried in-band with the media stream. Further, the method includes applying the determined time offset as a basis to adjust a scheduled time of an advertisement in the media stream, and using the adjusted scheduled time of the advertisement in the media stream as a basis to control when to monitor for presence of a replacement advertisement in the media stream.

公开(公告)号：US11695972B2

公开(公告)日：2023-07-04

申请号：US17305613

申请日：2021-07-12

Applicant: Roku, Inc.

Inventor： Alejandro Gutierrez ,  John E. Sormark ,  Shashank C. Merchant ,  Brian P. Jentz ,  John L. Haynes, III

IPC: H04N21/234 ,  H04N21/262

CPC classification number: H04N21/23424 ,  H04N21/23418 ,  H04N21/26241

Abstract: A method and system to help control when to monitor for presence of replaceable advertisements in a media stream. An example method includes determining a time offset based at least on a difference between (i) a time of occurrence of a content event in a media stream as indicated by data carried in-band with the media stream and (ii) a time of occurrence of the content event in the media stream as indicated by schedule data that is not carried in-band with the media stream. Further, the method includes applying the determined time offset as a basis to adjust a scheduled time of an advertisement in the media stream, and using the adjusted scheduled time of the advertisement in the media stream as a basis to control when to monitor for presence of a replacement advertisement in the media stream.

公开(公告)号：US20220264171A1

公开(公告)日：2022-08-18

申请号：US17303704

申请日：2021-06-04

Applicant: Roku, Inc.

Inventor： Alejandro Gutierrez ,  John E. Sormark ,  Shashank C. Merchant ,  Brian P. Jentz ,  John L. Haynes, III

IPC: H04N21/262 ,  H04N21/81 ,  H04N21/234 ,  H04N21/433

Abstract: A method and system for harvesting ads or other modifiable-content segments for use to facilitate dynamic ad replacement or other dynamic content modification. An example method includes (i) determining, based on data carried in-band with a media stream being distributed, a time position of an ad in the media stream, (ii) using the determined time position of the ad in the media stream as a basis to select, from reference fingerprints representing the media stream, a set of the reference fingerprints that represent the ad in the media stream, and (iii) populating the selected set of reference fingerprints into an ad-inventory database as a set of fingerprints representing the ad, to facilitate later detecting presence of another instance of the same ad in the media stream or in another media stream and, based on the later detecting, dynamically replacing the detected other instance of the ad.