公开(公告)号：US10360593B2

公开(公告)日：2019-07-23

申请号：US13833110

申请日：2013-03-15

Applicant: QUALCOMM Incorporated

Inventor： Kevin E Hunter ,  Stephen A Sprigg ,  Neville J Meijers ,  Charles S Wurster ,  Paul E Jacobs

IPC: G06Q30/02 ,  H04W4/02 ,  H04H20/61 ,  H04H60/51 ,  H04H60/63 ,  H04W4/06

Abstract: Methods, systems and devices for presenting marketing information to a customer based on proximity to marketing areas. A wireless identity transmitter associated with the customer may periodically transmit wireless broadcast messages that include obscured identifiers. A proximity broadcast receiver within a retail store, such as near a product display or aisle, may receive and relay the broadcast messages to a server which may process the included information. Based on proximity information and other conditions, the server may transmit marketing information relevant to the customer and a proximate marketing area, such as coupons and offers. In an embodiment, the server may store data based on broadcast messages that may indicate foot traffic and other information valuable to merchants. The server may also transmit messages based on stored permissions that indicate whether the customer desires to receive marketing information and whether the server is authorized to provide the customer's identity to merchants.

公开(公告)号：US09544075B2

公开(公告)日：2017-01-10

申请号：US13773379

申请日：2013-02-21

Applicant: QUALCOMM Incorporated

Inventor： Steven R Altman ,  Stephen A Sprigg ,  Liz Gasser ,  Joel Linsky ,  Leif Woodahl ,  Jason Kenagy ,  Jose Menendez ,  Charles S Wurster ,  Paul Jacobs ,  Neville Meijers ,  Peggy Johnson ,  Dave Wise ,  Kevin Hunter

IPC: H04H60/90 ,  G01S1/02 ,  H04W12/02 ,  G06Q20/32 ,  G06Q30/02 ,  H04L29/08 ,  H04W64/00 ,  H04W84/18

CPC classification number: H04W4/80 ,  G01S1/02 ,  G06Q20/3224 ,  G06Q30/02 ,  H04H60/90 ,  H04L43/10 ,  H04L67/18 ,  H04W4/025 ,  H04W4/06 ,  H04W12/02 ,  H04W12/04 ,  H04W64/00 ,  H04W84/18

Abstract: Methods, systems and devices for locating a wireless identity transmitter with a central server connected with one or more proximity broadcast receivers, such as stationary receivers or mobile devices operating as wireless receivers. The wireless identity transmitter may be a compact device configured to broadcast messages, such as through Bluetooth® advertisements, including an identification code. When within proximity, a proximity broadcast receiver may receive broadcast messages from the wireless identity transmitter and relay location information along with the wireless identity transmitter's identification code to a central server as sighting messages. The proximity broadcast receiver's own location may provide an approximate location for the wireless identity transmitter. The central server may process sighting messages, which may include signal strength information, to accurately locate the wireless identity transmitter. The central server may transmit data to third-party devices and/or mobile devices of users in response to receiving sightings messages.

Abstract translation: 用于利用与一个或多个邻近广播接收机连接的中央服务器来定位无线标识发射机的方法，系统和设备，例如作为无线接收机操作的固定接收机或移动设备。 无线标识发射机可以是被配置为广播诸如通过蓝牙广告的消息的紧凑设备，包括识别码。 当在邻近时，邻近广播接收机可以从无线标识发射机接收广播消息，并将中继位置信息连同无线标识发射机的识别码一起发送到中心服务器作为瞄准消息。 邻近广播接收机本身的位置可以为无线标识发射机提供大致的位置。 中央服务器可以处理可能包括信号强度信息的瞄准消息，以准确地定位无线标识发射机。 中央服务器可以响应于接收到的目标消息向用户的第三方设备和/或移动设备发送数据。