公开(公告)号：US11481800B2

公开(公告)日：2022-10-25

申请号：US16897609

申请日：2020-06-10

申请人： Oath Inc.

发明人： Tal Cohen ,  Yair Koren ,  Abraham Shahar ,  Alexander Zlotnik ,  Yohay Kaplan

IPC分类号： G06Q30/02 ,  G06N20/00 ,  G06N5/04 ,  G06Q10/06

摘要： One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.

公开(公告)号：US20210125220A1

公开(公告)日：2021-04-29

申请号：US16661021

申请日：2019-10-23

申请人： Oath Inc.

发明人： Alexander Zlotnik ,  Yair Koren ,  Abraham Shahar ,  Dror Porat

IPC分类号： G06Q30/02

摘要： One or more computing devices, systems, and/or methods for determining expected revenue thresholds for presentation of content items via client devices are provided. During a first period of time, whether to present a first content item via a first client device may be determined based upon a comparison of a first expected revenue associated with the first content item with a first expected revenue threshold. A first revenue value associated with presentation of content items via client devices within the first period of time may be determined. The first expected revenue threshold may be modified to generate a second expected revenue threshold based upon the first revenue value and a target revenue value. Whether to present a second content item via a second client device may be determined based upon a comparison of a second expected revenue associated with the second content item with the second expected revenue threshold.

公开(公告)号：US20210390577A1

公开(公告)日：2021-12-16

申请号：US16897609

申请日：2020-06-10

申请人： Oath Inc.

发明人： Tal Cohen ,  Yair Koren ,  Abraham Shahar ,  Alexander Zlotnik ,  Yohay Kaplan

IPC分类号： G06Q30/02 ,  G06Q10/06 ,  G06N5/04 ,  G06N20/00

摘要： One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.