公开(公告)号：US11720928B2

公开(公告)日：2023-08-08

申请号：US16413816

申请日：2019-05-16

申请人： Oath Inc.

发明人： Yair Koren ,  Abraham Shahar ,  Tal Cohen ,  Michal Aharon ,  Assaf Singer

IPC分类号： G06Q30/0273 ,  G06Q30/0251 ,  G06Q30/0242

CPC分类号： G06Q30/0273 ,  G06Q30/0243 ,  G06Q30/0246 ,  G06Q30/0254

摘要： One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.

公开(公告)号：US11481800B2

公开(公告)日：2022-10-25

申请号：US16897609

申请日：2020-06-10

申请人： Oath Inc.

发明人： Tal Cohen ,  Yair Koren ,  Abraham Shahar ,  Alexander Zlotnik ,  Yohay Kaplan

IPC分类号： G06Q30/02 ,  G06N20/00 ,  G06N5/04 ,  G06Q10/06

摘要： One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.

公开(公告)号：US20210125220A1

公开(公告)日：2021-04-29

申请号：US16661021

申请日：2019-10-23

申请人： Oath Inc.

发明人： Alexander Zlotnik ,  Yair Koren ,  Abraham Shahar ,  Dror Porat

IPC分类号： G06Q30/02

摘要： One or more computing devices, systems, and/or methods for determining expected revenue thresholds for presentation of content items via client devices are provided. During a first period of time, whether to present a first content item via a first client device may be determined based upon a comparison of a first expected revenue associated with the first content item with a first expected revenue threshold. A first revenue value associated with presentation of content items via client devices within the first period of time may be determined. The first expected revenue threshold may be modified to generate a second expected revenue threshold based upon the first revenue value and a target revenue value. Whether to present a second content item via a second client device may be determined based upon a comparison of a second expected revenue associated with the second content item with the second expected revenue threshold.

公开(公告)号：US20200273095A1

公开(公告)日：2020-08-27

申请号：US16286812

申请日：2019-02-27

申请人： Oath Inc.

发明人： Yair Koren ,  Michal Aharon ,  Abraham Shahar ,  Assaf Keret ,  Tal Cohen ,  Yohay Kaplan

IPC分类号： G06Q30/08

摘要： One or more computing devices, systems, and/or methods for generating bid values are provided. A content item and/or a budget associated with the content item may be identified. A target spend data structure associated with the content item may comprise a plurality of target spend values associated with a plurality of sub-periods of time within a first instance of a period of time. A first update target spend value, associated with a second instance of a first sub-period of time, may be generated based upon a first budget factor calculation associated with the first instance of the first sub-period of time and a second budget factor calculation associated with the first instance of the period of time. A first bid value for presenting the first content item at the second instance of the first sub-period of time may be generated based upon the first update target spend value.

公开(公告)号：US20210390577A1

公开(公告)日：2021-12-16

申请号：US16897609

申请日：2020-06-10

申请人： Oath Inc.

发明人： Tal Cohen ,  Yair Koren ,  Abraham Shahar ,  Alexander Zlotnik ,  Yohay Kaplan

IPC分类号： G06Q30/02 ,  G06Q10/06 ,  G06N5/04 ,  G06N20/00

摘要： One or more computing devices, systems, and/or methods for implementing a model for serving exploration traffic are provided. An amount of spend by a content provider to provide content items of the content provider through a content serving platform to client devices of users is determined. A number of exploration impressions of users viewing exploration content items of the content provider over a timespan is determined. A return on exploration impression metric is determined for the content provider based upon a ratio of the amount of spend to the number of exploration impressions. The return on exploration metric is used to rank available exploration content items of content providers for serving exploration traffic.