公开(公告)号：US20230214915A1

公开(公告)日：2023-07-06

申请号：US18113883

申请日：2023-02-24

Applicant: Meta Platforms, Inc.

Inventor： Robert Oliver Burns ZELDIN ,  Chinmay Deepak Karande ,  Shyamsundar Rajaram ,  Leon R. Cho ,  Rami Mahdi ,  Sushma Nagesh Bannur

IPC: G06Q30/08 ,  G06Q30/0601

CPC classification number: G06Q30/08 ,  G06Q30/0613

Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.

公开(公告)号：US11631125B2

公开(公告)日：2023-04-18

申请号：US15640052

申请日：2017-06-30

Applicant: META PLATFORMS, INC.

Inventor： Robert Oliver Burns Zeldin ,  Chinmay Deepak Karande ,  Shyamsundar Rajaram ,  Leon R. Cho ,  Rami Mahdi ,  Sushma Nagesh Bannur

IPC: G06Q30/08 ,  G06Q30/06 ,  G06Q30/0601

Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.