公开(公告)号：US20230214915A1

公开(公告)日：2023-07-06

申请号：US18113883

申请日：2023-02-24

Applicant: Meta Platforms, Inc.

Inventor： Robert Oliver Burns ZELDIN ,  Chinmay Deepak Karande ,  Shyamsundar Rajaram ,  Leon R. Cho ,  Rami Mahdi ,  Sushma Nagesh Bannur

IPC: G06Q30/08 ,  G06Q30/0601

CPC classification number: G06Q30/08 ,  G06Q30/0613

Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.

公开(公告)号：US11631125B2

公开(公告)日：2023-04-18

申请号：US15640052

申请日：2017-06-30

Applicant: META PLATFORMS, INC.

Inventor： Robert Oliver Burns Zeldin ,  Chinmay Deepak Karande ,  Shyamsundar Rajaram ,  Leon R. Cho ,  Rami Mahdi ,  Sushma Nagesh Bannur

IPC: G06Q30/08 ,  G06Q30/06 ,  G06Q30/0601

Abstract: An online system calculates bids for content items to display to users based on the value of a product described in the content item and the likelihood of a viewing user purchasing the product. The online system identifies an impression opportunity for an ad request and computes an expected value of the conversion and a likelihood of the conversion. The online system computes a bid amount based on the expected conversion value and the likelihood of the conversion. Bids based on the value of the conversion allow a third party system offering the product to optimize for the value of each conversion instead of the conversion rate.

公开(公告)号：US11507974B2

公开(公告)日：2022-11-22

申请号：US17384220

申请日：2021-07-23

Applicant: Meta Platforms, Inc.

Inventor： Anand Sumatilal Bhalgat ,  Chinmay Deepak Karande

IPC: G06Q30/02 ,  G06Q50/00

Abstract: A social networking system provides content items to a user via a feed that may include one or more sponsored content items. Multiple sponsored content items may be included in a set that is presented in the feed via a scrollable content unit that presents a sponsored content item from the set and presents additional sponsored content items from the set when user interaction is received. To place sponsored content items in the feed, the social networking system scores a set of sponsored content items based on prior user interactions with content presented via scrollable content units and a bid amount of a sponsored content item in the set. The set of sponsored content items is ranked among other sponsored content items based on its score. If the set of sponsored content items is selected for inclusion in the feed, the social networking system orders the sponsored content items in the set for presentation via the scrollable content unit.