公开(公告)号：US08666821B2

公开(公告)日：2014-03-04

申请号：US11467810

申请日：2006-08-28

申请人： Xing Xie ,  Xianfang Wang ,  Ying Li ,  Wei-Ying Ma ,  Lee Wang

发明人： Xing Xie ,  Xianfang Wang ,  Ying Li ,  Wei-Ying Ma ,  Lee Wang

IPC分类号： G06Q30/00 ,  G06F7/00 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0267 ,  G06Q30/0273 ,  G06Q30/0277

摘要： Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.

摘要翻译： 提供了用于选择向计算设备的用户呈现的广告的方法和系统。 广告系统基于候选广告的服务区域选择向用户显示的广告。 广告系统选择其服务区域包含用户当前位置的那些候选广告。 广告系统还可以基于当前正在显示给用户的地图区域来选择向用户呈现的候选广告。 广告系统可以基于当前正在向用户显示的地图区域内的提供者位置来过滤候选广告。

公开(公告)号：US20080052413A1

公开(公告)日：2008-02-28

申请号：US11467771

申请日：2006-08-28

申请人： Lee Wang ,  Wei-Ying Ma ,  Xianfang Wang ,  Xing Xie ,  Ying Li

发明人： Lee Wang ,  Wei-Ying Ma ,  Xianfang Wang ,  Xing Xie ,  Ying Li

IPC分类号： G07G1/14 ,  G06F15/16

CPC分类号： G06Q30/02 ,  G06F17/30867 ,  G06F17/3087 ,  G06Q30/0267

摘要： A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.

摘要翻译： 提供了一种用于向请求设备提供基于位置的广告的方法和系统。 广告系统通过从多个广告源收集广告来聚合广告，从收集到的广告中提取数据，并以通用格式存储提取的数据。 广告系统在聚合广告之后，将每个广告变换为由各种设备类型支持的协议特定的多种广告格式。 当广告系统接收到广告的查询时，它识别匹配的广告并且基于位置对它们进行排名。 然后，广告系统选择适合于请求设备的广告格式。

公开(公告)号：US07650431B2

公开(公告)日：2010-01-19

申请号：US11467771

申请日：2006-08-28

申请人： Lee Wang ,  Wei-Ying Ma ,  Xianfang Wang ,  Xing Xie ,  Ying Li

发明人： Lee Wang ,  Wei-Ying Ma ,  Xianfang Wang ,  Xing Xie ,  Ying Li

IPC分类号： G06F15/16 ,  G06F3/00

CPC分类号： G06Q30/02 ,  G06F17/30867 ,  G06F17/3087 ,  G06Q30/0267

摘要： A method and system for providing location-based advertisements to requesting devices is provided. An advertisement system aggregates advertisements by collecting advertisements from multiple advertisement sources, extracting data from the collected advertisements, and storing the extracted data in a common format. After aggregating the advertisements, the advertisement system transforms each advertisement into multiple advertisement formats that are specific to protocols supported by the various device types. When the advertisement system receives queries for advertisements, it identifies matching advertisements and ranks them based on a location. The advertisement system then selects an advertisement format that is appropriate for the requesting device.

摘要翻译： 提供了一种用于向请求设备提供基于位置的广告的方法和系统。 广告系统通过从多个广告源收集广告来聚合广告，从收集到的广告中提取数据，并以通用格式存储提取的数据。 广告系统在聚合广告之后，将每个广告变换为由各种设备类型支持的协议特定的多种广告格式。 当广告系统接收到广告的查询时，它识别匹配的广告并且基于位置对它们进行排名。 然后，广告系统选择适合于请求设备的广告格式。

公开(公告)号：US20080052151A1

公开(公告)日：2008-02-28

申请号：US11467810

申请日：2006-08-28

申请人： Xing Xie ,  Xianfang Wang ,  Ying Li ,  Wei-Ying Ma ,  Lee Wang

发明人： Xing Xie ,  Xianfang Wang ,  Ying Li ,  Wei-Ying Ma ,  Lee Wang

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0256 ,  G06Q30/0267 ,  G06Q30/0273 ,  G06Q30/0277

摘要： Methods and systems for selecting advertisements to present to a user of a computing device are provided. An advertisement system selects advertisements to display to a user based on the serving area of candidate advertisements. The advertisement system selects those candidate advertisements whose serving area encompasses the user's current location. The advertisement system may also select candidate advertisements to present to a user based on a map area currently being displayed to the user. The advertisement system may filter the candidate advertisements based on the provider location being within the map area that is currently being displayed to the user.

摘要翻译： 提供了用于选择向计算设备的用户呈现的广告的方法和系统。 广告系统基于候选广告的服务区域选择向用户显示的广告。 广告系统选择其服务区域包含用户当前位置的那些候选广告。 广告系统还可以基于当前正在显示给用户的地图区域来选择向用户呈现的候选广告。 广告系统可以基于当前正在向用户显示的地图区域内的提供者位置来过滤候选广告。

公开(公告)号：US07606875B2

公开(公告)日：2009-10-20

申请号：US11277704

申请日：2006-03-28

申请人： Xing Xie ,  Lee Wang ,  Qi Zhang ,  Wei-Ying Ma

发明人： Xing Xie ,  Lee Wang ,  Qi Zhang ,  Wei-Ying Ma

IPC分类号： G06F15/16

CPC分类号： G06F17/3087 ,  H04L67/02 ,  H04L67/18 ,  H04W4/02 ,  H04W4/185

摘要： Methods and systems for determining the serving area of a web resource by address, by query content, and by business category are provided. A location system may determine the serving area of a web resource based on addresses of users who access the web resource. The location system may determine the serving area for a web site (or other web resource) based on query terms that resulted in a click-through to the web site. The location system may determine the serving area of a web site (or other web resource) based on the business category of the web site and a “provider location” associated with the web site.

摘要翻译： 提供了通过地址，查询内容和业务类别来确定网络资源的服务区域的方法和系统。 位置系统可以基于访问网络资源的用户的地址来确定网络资源的服务区域。 位置系统可以基于导致到网站的点击的查询术语来确定网站（或其他网络资源）的服务区域。 位置系统可以基于网站的业务类别和与网站相关联的“提供商位置”来确定网站（或其他网络资源）的服务区域。

公开(公告)号：US20070233864A1

公开(公告)日：2007-10-04

申请号：US11277704

申请日：2006-03-28

申请人： Xing Xie ,  Lee Wang ,  Qi Zhang ,  Wei-Ying Ma

发明人： Xing Xie ,  Lee Wang ,  Qi Zhang ,  Wei-Ying Ma

IPC分类号： G06F15/16

CPC分类号： G06F17/3087 ,  H04L67/02 ,  H04L67/18 ,  H04W4/02 ,  H04W4/185

摘要： Methods and systems for determining the serving area of a web resource by address, by query content, and by business category are provided. A location system may determine the serving area of a web resource based on addresses of users who access the web resource. The location system may determine the serving area for a web site (or other web resource) based on query terms that resulted in a click-through to the web site. The location system may determine the serving area of a web site (or other web resource) based on the business category of the web site and a “provider location” associated with the web site.

摘要翻译： 提供了通过地址，查询内容和业务类别来确定网络资源的服务区域的方法和系统。 位置系统可以基于访问网络资源的用户的地址来确定网络资源的服务区域。 位置系统可以基于导致到网站的点击的查询术语来确定网站（或其他网络资源）的服务区域。 位置系统可以基于网站的业务类别和与网站相关联的“提供商位置”来确定网站（或其他网络资源）的服务区域。

公开(公告)号：US07424472B2

公开(公告)日：2008-09-09

申请号：US11138685

申请日：2005-05-27

申请人： Chuang Wang ,  Joshua Forman ,  Lee Wang ,  Xing Xie ,  Ying Li

发明人： Chuang Wang ,  Joshua Forman ,  Lee Wang ,  Xing Xie ,  Ying Li

IPC分类号： G06F7/00 ,  G06F17/30

CPC分类号： G06F17/3087 ,  Y10S707/99933 ,  Y10S707/99934

摘要： A system and method for location-specific searching. The invention correctly identifies explicit and implicit locations in a search query, and provides an appropriate dominant location. Top search results are obtained and analyzed to determine which terms in the query often appear in combination, and the query is tokenized based on the analysis. An explicit location indicating a location intent is most likely treated as an individual token, and the explicit location is treated as the dominant location of the query. In the case of a false positive, wherein the explicit location in a query is not the location intent, the explicit location is likely to be present with other terms that provide context. A token will likely include these terms together. The explicit location will therefore not be used to generate location-specific results in the case of a false positive.

摘要翻译： 用于位置特定搜索的系统和方法。 本发明正确地识别搜索查询中的显式和隐含位置，并提供适当的优势位置。 获取和分析热门搜索结果以确定查询中的哪些术语经常出现在组合中，并且基于分析对查询进行标记化。 指示位置意图的显式位置很可能被视为单独的令牌，并且显式位置被视为查询的主要位置。 在假阳性的情况下，其中查询中的显式位置不是位置意图，所以显式位置可能存在于提供上下文的其他项。 令牌可能会一起包含这些术语。 因此，在假阳性的情况下，显式位置不会用于生成位置特定的结果。

公开(公告)号：US20060271518A1

公开(公告)日：2006-11-30

申请号：US11138685

申请日：2005-05-27

申请人： Chuang Wang ,  Joshua Forman ,  Lee Wang ,  Xing Xie ,  Ying Li

发明人： Chuang Wang ,  Joshua Forman ,  Lee Wang ,  Xing Xie ,  Ying Li

IPC分类号： G06F17/30

CPC分类号： G06F17/3087 ,  Y10S707/99933 ,  Y10S707/99934

摘要： A system and method for location-specific searching. The invention correctly identifies explicit and implicit locations in a search query, and provides an appropriate dominant location. Top search results are obtained and analyzed to determine which terms in the query often appear in combination, and the query is tokenized based on the analysis. An explicit location indicating a location intent is most likely treated as an individual token, and the explicit location is treated as the dominant location of the query. In the case of a false positive, wherein the explicit location in a query is not the location intent, the explicit location is likely to be present with other terms that provide context. A token will likely include these terms together. The explicit location will therefore not be used to generate location-specific results in the case of a false positive.

摘要翻译： 用于位置特定搜索的系统和方法。 本发明正确地识别搜索查询中的显式和隐含位置，并提供适当的优势位置。 获取和分析热门搜索结果以确定查询中的哪些术语经常出现在组合中，并且基于分析对查询进行标记化。 指示位置意图的显式位置很可能被视为单独的令牌，并且显式位置被视为查询的主要位置。 在假阳性的情况下，其中查询中的显式位置不是位置意图，所以显式位置可能存在于提供上下文的其他项。 令牌可能会一起包含这些术语。 因此，在假阳性的情况下，显式位置不会用于生成位置特定的结果。

公开(公告)号：US07676521B2

公开(公告)日：2010-03-09

申请号：US11394089

申请日：2006-03-31

申请人： Lee Wang ,  Li Li ,  Shuzhen Nong ,  Ying Li

发明人： Lee Wang ,  Li Li ,  Shuzhen Nong ,  Ying Li

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06Q10/04

摘要： A method and system are provided for forecasting keyword search volume. Keywords are categorized by concept and by the amount of data available for use in predicting future behavior. The keywords and/or the categories can also be categorized as seasonal or non-seasonal. A category level seasonal variation pattern can then be calculated based on keywords in the category that have sufficient historical data. A search volume can then be predicted for one or more keywords, with an appropriate calculation algorithm being selected based on the concept category, seasonal classification, and historical data available for the keywords.

摘要翻译： 提供了一种用于预测关键字搜索量的方法和系统。 关键词按概念和可用于预测未来行为的数据量进行分类。 关键字和/或类别也可以分为季节性或非季节性。 然后可以基于具有足够历史数据的类别中的关键字来计算类别级季节变化模式。 然后可以针对一个或多个关键字预测搜索量，根据可用于关键字的概念类别，季节性分类和历史数据选择适当的计算算法。

公开(公告)号：US20080077585A1

公开(公告)日：2008-03-27

申请号：US11534567

申请日：2006-09-22

申请人： YING LI ,  Honghua (Kathy) Dai ,  Lee Wang

发明人： YING LI ,  Honghua (Kathy) Dai ,  Lee Wang

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06Q40/04

摘要： Techniques for cross-selling keywords among keyword bidding entities (e.g., advertisers) based upon bidding patterns are provided. Utilizing a keyword suggestion tool in accordance with one embodiment, upon receipt of a first keyword, may examine all additional keywords that have been paired with the first keyword in the bidding patterns of other bidding entities and recommend one or more of the paired keywords to the bidding entity for consideration. In another embodiment, a keyword suggestion tool, upon receipt of a keyword from a first bidding entity, may examine the bidding pattern of the first bidding entity in comparison to the bidding patterns of other bidding entities to identify bidding entities that are similar to the bidding entity. Recommendations may then be made to the first bidding entity based upon keywords that the identified similar bidding entities have bid.

摘要翻译： 提供了基于出价模式在关键字出价实体（例如，广告商）之间交叉销售关键字的技术。 利用根据一个实施例的关键字建议工具，在接收到第一关键字后，可以检查已经与其他投标实体的投标模式中的第一个关键字配对的所有其他关键字，并将一个或多个配对关键字推荐给 招标实体考虑。 在另一个实施例中，关键字建议工具在从第一投标实体接收到关键字后，可以与其他投标实体的投标模式相比较，来检查第一投标实体的投标模式，以识别类似投标的投标实体 实体。 然后可以基于所标识的类似投标实体具有出价的关键字向第一投标实体提出建议。