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    System and method for selecting and serving content items based on sensor data from mobile devices
    1.
    发明授权
    System and method for selecting and serving content items based on sensor data from mobile devices 有权

    公开(公告)号：US11089437B2

    公开(公告)日：2021-08-10

    申请号：US16107504

    申请日：2018-08-21

    Applicant: Google LLC

    Inventor： Lukasz Bieniasz-Krzywiec ,  Dariusz Leniowski ,  Venu Vemula

    IPC: H04W4/02 ,  G06F16/9535 ,  G06F16/9537 ,  H04W4/021

    Abstract: Sensor data having values received from several sensors of a mobile device and response data associated with the sensor data may be used in the determination or training of a predictive model. Received sensor data may be input into the predictive model, and the output of the predictive model may be used in the selection and serving of content items to the mobile device. Data to effect presentation of the selected content item may be outputted to the mobile device to effect presentation. In some instances, the predictive model may be updated using the received plurality of values. The updated predictive model may be used in the selection of a subsequent content item for the mobile device. In other implementations, historical sensor data may be used with the set of received sensor data as input for the predictive model.

    Single use identifier values for network accessible devices
    2.
    发明授权
    Single use identifier values for network accessible devices 有权

    公开(公告)号：US10536462B1

    公开(公告)日：2020-01-14

    申请号：US15954706

    申请日：2018-04-17

    Applicant: Google LLC

    Inventor： Neha Pattan ,  Venu Vemula ,  Mike Ying

    IPC: H04L29/06 ,  H04W4/60 ,  H04W8/26

    Abstract: Apparatus and method for providing unique device identification values for a network accessible device. In accordance with some embodiments, a unique device identifier value is generated in response to a data exchange operation with a network accessible device. The identifier value is subsequently transmitted by the device as a unique device identifier value in conjunction with the transmitting of a request for a subsequent data exchange operation with the device.

    PROVIDING SECOND CONTENT ITEMS IN ASSOCIATION WITH FIRST CONTENT ITEMS
    3.
    发明申请
    PROVIDING SECOND CONTENT ITEMS IN ASSOCIATION WITH FIRST CONTENT ITEMS 审中-公开

    公开(公告)号：US20200267092A1

    公开(公告)日：2020-08-20

    申请号：US16868413

    申请日：2020-05-06

    Applicant: Google LLC

    Inventor： Nathan P. Lucash ,  Venu Vemula ,  Lukasz Bieniasz-Krzywiec ,  Alessio Pace ,  Radoslav M. Kirov

    IPC: H04L12/911 ,  H04W48/16 ,  H04L29/08

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first call for content to be published on a resource associated with a publisher is received from a requesting device. A determination is made when the publisher has authorized additional content item calls to be automatically generated responsive to receipt of the first call. A first content item responsive to the first call is determined. A message including call parameters is generated that define publisher or serving system criteria for the additional content items. The first content item and message responsive to the first call are provided. A second call for content, in conformance with the call parameters, is received after processing the message. A second different content item that is responsive to the second call is provided for publication on the resource along with the first content item.

    Providing second content items in association with first content items
    4.
    发明授权
    Providing second content items in association with first content items 有权

    公开(公告)号：US11075851B2

    公开(公告)日：2021-07-27

    申请号：US16868413

    申请日：2020-05-06

    Applicant: Google LLC

    Inventor： Nathan P. Lucash ,  Venu Vemula ,  Lukasz Bieniasz-Krzywiec ,  Alessio Pace ,  Radoslav M. Kirov

    IPC: H04L12/911 ,  H04L29/08 ,  H04W48/16 ,  H04L29/06

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first call for content to be published on a resource associated with a publisher is received from a requesting device. A determination is made when the publisher has authorized additional content item calls to be automatically generated responsive to receipt of the first call. A first content item responsive to the first call is determined. A message including call parameters is generated that define publisher or serving system criteria for the additional content items. The first content item and message responsive to the first call are provided. A second call for content, in conformance with the call parameters, is received after processing the message. A second different content item that is responsive to the second call is provided for publication on the resource along with the first content item.

    Providing second content items in association with first content items
    5.
    发明授权
    Providing second content items in association with first content items 有权

    公开(公告)号：US10680971B1

    公开(公告)日：2020-06-09

    申请号：US16025339

    申请日：2018-07-02

    Applicant: Google LLC

    Inventor： Nathan P. Lucash ,  Venu Vemula ,  Lukasz Bieniasz-Krzywiec ,  Alessio Pace ,  Radoslav M. Kirov

    IPC: H04L12/911 ,  H04W48/16 ,  H04L29/08 ,  H04L29/06

    Abstract: Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium, including a method for providing content. A first call for content to be published on a resource associated with a publisher is received from a requesting device. A determination is made when the publisher has authorized additional content item calls to be automatically generated responsive to receipt of the first call. A first content item responsive to the first call is determined. A message including call parameters is generated that define publisher or serving system criteria for the additional content items. The first content item and message responsive to the first call are provided. A second call for content, in conformance with the call parameters, is received after processing the message. A second different content item that is responsive to the second call is provided for publication on the resource along with the first content item.

    SYSTEM AND METHOD FOR SELECTING AND SERVING CONTENT ITEMS BASED ON SENSOR DATA FROM MOBILE DEVICES
    9.
    发明申请
    SYSTEM AND METHOD FOR SELECTING AND SERVING CONTENT ITEMS BASED ON SENSOR DATA FROM MOBILE DEVICES 有权

    公开(公告)号：US20210136525A1

    公开(公告)日：2021-05-06

    申请号：US17145817

    申请日：2021-01-11

    Applicant: Google LLC

    Inventor： Lukasz Bieniasz-Krzywiec ,  Dariusz Leniowski ,  Venu Vemula

    IPC: H04W4/02 ,  G06F16/9535 ,  G06F16/9537 ,  H04W4/021

    Abstract: Sensor data having values received from several sensors of a mobile device and response data associated with the sensor data may be used in the determination or training of a predictive model. Received sensor data may be input into the predictive model, and the output of the predictive model may be used in the selection and serving of content items to the mobile device. Data to effect presentation of the selected content item may be outputted to the mobile device to effect presentation. In some instances, the predictive model may be updated using the received plurality of values. The updated predictive model may be used in the selection of a subsequent content item for the mobile device. In other implementations, historical sensor data may be used with the set of received sensor data as input for the predictive model.

    SYSTEM AND METHOD FOR SELECTING AND SERVING CONTENT ITEMS BASED ON SENSOR DATA FROM MOBILE DEVICES
    10.
    发明申请
    SYSTEM AND METHOD FOR SELECTING AND SERVING CONTENT ITEMS BASED ON SENSOR DATA FROM MOBILE DEVICES 审中-公开

    公开(公告)号：US20180359606A1

    公开(公告)日：2018-12-13

    申请号：US16107504

    申请日：2018-08-21

    Applicant: Google LLC

    Inventor： Lukasz Bieniasz-Krzywiec ,  Dariusz Leniowski ,  Venu Vemula

    IPC: H04W4/02 ,  H04W4/021

    CPC classification number: H04W4/025 ,  G06F17/30867 ,  G06F17/3087 ,  H04W4/021

    Abstract: Sensor data having values received from several sensors of a mobile device and response data associated with the sensor data may be used in the determination or training of a predictive model. Received sensor data may be input into the predictive model, and the output of the predictive model may be used in the selection and serving of content items to the mobile device. Data to effect presentation of the selected content item may be outputted to the mobile device to effect presentation. In some instances, the predictive model may be updated using the received plurality of values. The updated predictive model may be used in the selection of a subsequent content item for the mobile device. In other implementations, historical sensor data may be used with the set of received sensor data as input for the predictive model.

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