公开(公告)号：US10706444B2

公开(公告)日：2020-07-07

申请号：US16172010

申请日：2018-10-26

Applicant: Google LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish P. Gupta ,  Jill A. Huchital ,  Willard V. T. Rusch

IPC: G06Q30/00 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/231 ,  H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/266 ,  H04N21/2665 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/44 ,  H04N21/466 ,  H04N21/81 ,  H04N21/435 ,  G05B19/418

Abstract: Provided herein are systems and methods of inserting video content. A media player can receive, from a primary video content server, a video content item including primary video content to be presented on a webpage. The video content item can be associated with an encoding specifying a content spot in the primary video content. The media player can, subsequent to initiating playing of the video content item, the encoding specifying the content spot within the video content item. The media player can generate a request for supplemental video content to play based on the parsing of the encoding. The media player can transmit, to a secondary video content server, the request. The media player can receive, from the secondary video content server, the supplemental video content item selected based on the request. The media player can play the supplemental video content item during the content spot on the webpage.

公开(公告)号：US20190066168A1

公开(公告)日：2019-02-28

申请号：US16172010

申请日：2018-10-26

Applicant: Google LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish P. Gupta ,  Jill A. Huchital ,  Willard V. T. Rusch

IPC: G06Q30/02 ,  H04N21/81 ,  H04N21/466 ,  H04N21/44 ,  H04N21/435 ,  H04N21/433 ,  H04N21/2668 ,  H04N21/2665 ,  H04N21/266 ,  H04N21/262 ,  H04N21/258 ,  H04N21/25 ,  H04N21/234 ,  H04N21/231 ,  H04N7/173

Abstract: Provided herein are systems and methods of inserting video content. A media player can receive, from a primary video content server, a video content item including primary video content to be presented on a webpage. The video content item can be associated with an encoding specifying a content spot in the primary video content. The media player can, subsequent to initiating playing of the video content item, the encoding specifying the content spot within the video content item. The media player can generate a request for supplemental video content to play based on the parsing of the encoding. The media player can transmit, to a secondary video content server, the request. The media player can receive, from the secondary video content server, the supplemental video content item selected based on the request. The media player can play the supplemental video content item during the content spot on the webpage.

公开(公告)号：US20200090231A1

公开(公告)日：2020-03-19

申请号：US16694365

申请日：2019-11-25

Applicant: Google LLC

Inventor： Ronojoy Chakrabarti ,  Keval Desai ,  Jason S. Bayer ,  Manish P. Gupta ,  Jill A Huchital ,  Willard V.T. Rusch, II

IPC: G06Q30/02 ,  H04N7/173 ,  H04N21/231 ,  H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/266 ,  H04N21/2665 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/44 ,  H04N21/466 ,  H04N21/81 ,  H04N21/435

Abstract: A system may accept information defining at least one ad spot associated with at least one instance of a document, accept offers to have ads served in the ad spot(s), and arbitrate among competing ads, using at least the offers, to determine at least one ad to be served in that ad spot(s). A system may accept relevance information for an ad, determine a document using the accepted relevance information, present information about the document(s) to an ad provider associated with the ad, and accept, from the ad provider, an offer to have its ad served with the document accepted. A system may accept relevance information for a document, determine ads relevant to the document using the relevance information and serving constraints of the ads, and select at least one of the determined relevant ads to be served with the document.

公开(公告)号：US20210209657A1

公开(公告)日：2021-07-08

申请号：US17146157

申请日：2021-01-11

Applicant: Google LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish P. Gupta ,  Jill A. Huchital ,  Willard V. T. Rusch, II

IPC: G06Q30/02 ,  H04N7/173 ,  H04N21/231 ,  H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/266 ,  H04N21/2665 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/44 ,  H04N21/466 ,  H04N21/81 ,  H04N21/435

Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.