公开(公告)号：US10891662B2

公开(公告)日：2021-01-12

申请号：US14251824

申请日：2014-04-14

Applicant: Google LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish P Gupta ,  Jill A Huchital ,  Willard V T Rusch, II

IPC: G06Q30/00 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/231 ,  H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/266 ,  H04N21/2665 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/44 ,  H04N21/466 ,  H04N21/81 ,  H04N21/435 ,  G05B19/418

Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.

公开(公告)号：US20200302491A1

公开(公告)日：2020-09-24

申请号：US16895005

申请日：2020-06-08

Applicant: Google LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish P Gupta ,  Jill A Huchital ,  Willard V T Rusch, II

IPC: G06Q30/02 ,  H04N7/173 ,  H04N21/231 ,  H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/266 ,  H04N21/2665 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/44 ,  H04N21/466 ,  H04N21/81 ,  H04N21/435

Abstract: Provided herein are systems and methods of classifying video content. At least one server can identify a video content item identifying a plurality of segments to play primary video content. The at least one server can identify a set of words from a segment of the plurality of segments by using at least one of a transcription corresponding to the segment or speech recognition on audio content corresponding to the segment. The at least one server can determine a classification for the segment based on the set of words from the segment. The at least one server can store, in one or more data structures, an association between the video content item and the classification to categorize the segment of the video content item.

公开(公告)号：US20190026790A1

公开(公告)日：2019-01-24

申请号：US16140213

申请日：2018-09-24

Applicant: Google LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish P Gupta ,  Jill A Huchital ,  Willard V T Rusch, II

IPC: G06Q30/02 ,  H04N21/81 ,  H04N21/466 ,  H04N21/44 ,  H04N21/435 ,  H04N21/433 ,  H04N21/2668 ,  H04N21/2665 ,  H04N21/266 ,  H04N21/262 ,  H04N21/258 ,  H04N21/25 ,  H04N21/234 ,  H04N21/231 ,  H04N7/173

Abstract: Provided herein are systems and methods of inserting content into videos based on associated text. A video content server can receive a request for video content into a video content slot of a video item played on the client device. The request can be generated responsive to execution of an encoding embedded in the video item. The video content server can identify words derived from a segment of the video item playable prior to the video content slot. The video content server can determine a topical category for the segment slot based on the identified words. The video content server can select a secondary video content item based on the topical category of the segment of the video item. The video content server can provide the secondary video content item to the client device to insert into the video content slot during the video item played on the client device.

公开(公告)号：US11587128B2

公开(公告)日：2023-02-21

申请号：US17146157

申请日：2021-01-11

Applicant: Google LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish P Gupta ,  Jill A Huchital ,  Willard V T Rusch, II

IPC: G06Q30/00 ,  G06Q30/0241 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/231 ,  H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/266 ,  H04N21/2665 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/44 ,  H04N21/466 ,  H04N21/81 ,  G06Q30/0242 ,  H04N21/435 ,  G05B19/418

Abstract: The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.

公开(公告)号：US10679261B2

公开(公告)日：2020-06-09

申请号：US16140213

申请日：2018-09-24

Applicant: Google LLC

Inventor： Jason S. Bayer ,  Ronojoy Chakrabarti ,  Keval Desai ,  Manish P Gupta ,  Jill A Huchital ,  Willard V T Rusch, II

IPC: G06Q30/00 ,  G06Q30/02 ,  H04N7/173 ,  H04N21/231 ,  H04N21/234 ,  H04N21/25 ,  H04N21/258 ,  H04N21/262 ,  H04N21/266 ,  H04N21/2665 ,  H04N21/2668 ,  H04N21/433 ,  H04N21/44 ,  H04N21/466 ,  H04N21/81 ,  H04N21/435 ,  G05B19/418

Abstract: Provided herein are systems and methods of inserting content into videos based on associated text. A video content server can receive a request for video content into a video content slot of a video item played on the client device. The request can be generated responsive to execution of an encoding embedded in the video item. The video content server can identify words derived from a segment of the video item playable prior to the video content slot. The video content server can determine a topical category for the segment slot based on the identified words. The video content server can select a secondary video content item based on the topical category of the segment of the video item. The video content server can provide the secondary video content item to the client device to insert into the video content slot during the video item played on the client device.