公开(公告)号：US09967619B2

公开(公告)日：2018-05-08

申请号：US14556317

申请日：2014-12-01

Applicant: Google Inc.

Inventor： Ant Oztaskent ,  Yaroslav Volovich ,  Ingrid McAulay Trollope ,  Margaret Hollendoner

IPC: H04H60/32 ,  H04N21/442 ,  H04N21/81 ,  G06Q30/02 ,  H04H60/33 ,  H04H60/63 ,  H04H60/66

CPC classification number: H04N21/44222 ,  G06Q30/0246 ,  H04H60/33 ,  H04H60/63 ,  H04H60/66 ,  H04N21/812

Abstract: An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect “spiking” queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. In some implementations, the audience measurement service may also infer that the users likely viewed other items of content (e.g. advertisements) displayed during the prior or subsequent few minutes on the same broadcast channel as the query-triggering item.

公开(公告)号：US20160239571A1

公开(公告)日：2016-08-18

申请号：US14622542

申请日：2015-02-13

Applicant: Google Inc.

Inventor： Simon Michael Rowe ,  John Wedgwood ,  Margaret Hollendoner

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  H04N21/2407 ,  H04N21/251

Abstract: An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect “spiking” queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. If or when the media is subsequently rebroadcast, media-related search queries may be detected and corresponding users identified as likely audience members for the rebroadcast, such that they may be targeted to receive additional media-related content.

Abstract translation: 受众测量服务可以监视区域中的广播，摄取隐藏字幕数据，元数据，显示的文本或徽标，对人进行面部识别，和/或生成广播内容的音频/视频指纹，以创建内容和关联关键字的数据库， 以及播放内容的时间。 观众测量服务可以从搜索提供商接收用户搜索查询并检测“尖峰”查询。 观众测量服务可以确定尖峰查询是否与数据库中标识的内容项相关，并且在时间上相关，并且推断出生成查询的用户可能观看内容项。 如果或当媒体随后重新播出时，可以检测媒体相关的搜索查询，并且相应的用户被识别为用于重播的可能的观众，使得它们可以被定向以接收附加的媒体相关内容。

公开(公告)号：US20160156972A1

公开(公告)日：2016-06-02

申请号：US14556317

申请日：2014-12-01

Applicant: Google Inc.

Inventor： Ant Oztaskent ,  Yaroslav Volovich ,  Ingrid McAulay Trollope ,  Margaret Hollendoner

IPC: H04N21/442 ,  G06Q30/02 ,  H04N21/81

CPC classification number: H04N21/44222 ,  G06Q30/0246 ,  H04H60/33 ,  H04H60/63 ,  H04H60/66 ,  H04N21/812

Abstract: An audience measurement service may monitor broadcasts in a region, ingesting closed captioning data, metadata, displayed text or logos, performing facial recognition on people, and/or generating audio/video fingerprints of broadcast content to create a database of content and associated keywords, along with times at which the content was broadcast. The audience measurement service may receive user search queries from a search provider and detect “spiking” queries. The audience measurement service may determine whether the spiking queries are related, contextually and temporally, to an item of content identified in the database, and infer that users generating the queries likely viewed the item of content. In some implementations, the audience measurement service may also infer that the users likely viewed other items of content (e.g. advertisements) displayed during the prior or subsequent few minutes on the same broadcast channel as the query-triggering item.

Abstract translation: 受众测量服务可以监视区域中的广播，摄取隐藏字幕数据，元数据，显示的文本或徽标，对人进行面部识别，和/或生成广播内容的音频/视频指纹，以创建内容和关联关键字的数据库， 以及播放内容的时间。 观众测量服务可以从搜索提供商接收用户搜索查询并检测“尖峰”查询。 观众测量服务可以确定尖峰查询是否与数据库中标识的内容项相关，并且在时间上相关，并且推断出生成查询的用户可能观看内容项。 在一些实施方式中，观众测量服务还可以推断用户可能在与查询触发项目相同的广播频道上观看在之前或之后几分钟内显示的其他内容项（例如广告）。