公开(公告)号：US20250061490A1

公开(公告)日：2025-02-20

申请号：US18561424

申请日：2023-03-02

Applicant: Google LLC

Inventor： Elena Erbiceanu-Tener ,  Tianyi Pan ,  Derek Dunfield ,  Khannan Sundar ,  Benjamin Max Ewing ,  Mayank Krishna Kedia ,  Fang Han ,  Dhruv Sagar

IPC: G06Q30/0251 ,  G06Q30/0241

Abstract: The technology is generally directed to personalizing digital components for users based on a merged preference profile. The merged preference profile may be generated based on declared and inferred preferences of the users. The declared and inferred preferences may be preferences related to brands, topics, types of products, etc. The merged preference profile may be used to personalize the digital components output to the user. For example, when identifying digital components to be selected, at least some of the digital components may be selected based on the merged preference profile of the user. At least a portion of the selected digital components may be digital components with a subject matching the preferences of the user, thereby improving the digital components output to the user.

公开(公告)号：US20230023973A1

公开(公告)日：2023-01-26

申请号：US17778371

申请日：2019-11-19

Applicant: GOOGLE LLC

Inventor： Wei Huang ,  Fabio Soldo ,  Tianyi Pan ,  Matthew Leach

IPC: H04N21/61 ,  H04N21/258 ,  G06F3/04847

Abstract: A system and method are disclosed for identifying a media item to be provided to a group of users of a content sharing platform, wherein the media item is associated with a category, and wherein each user in the group of users is associated with a weight indicating a probability of a correspondence between a respective user and the category associated with the media item, receiving a request to change a size of the group of users from a first level to a second level, the first level corresponding to a first weight threshold for the group of users, and calculating, based a value indicating a difference between the first level and the second level, a second weight threshold for the group of users corresponding to the second level, the second weight threshold to be subsequently used to determine whether the media item is to be provided to a user requesting content from the content sharing platform.