Privacy preserving user group expansion

    公开(公告)号:US12192180B1

    公开(公告)日:2025-01-07

    申请号:US18525185

    申请日:2023-11-30

    Applicant: Google LLC

    Abstract: This document describes techniques for expanding user groups while preserving user privacy and data security. In one aspect, a method includes receiving, by a content platform and from a client device of a user, a request for a digital component that also includes a user identifier. A determination is made that the user identifier is included in a user list that includes multiple user identifiers respectively corresponding to multiple users in a user action group. In response to determining that the unique identifier is included in the user list, a digital component of the entity for which the user list is generated is selected and provided to the client device of the user for display to the user of the client device.

    Privacy preserving user group expansion

    公开(公告)号:US11888825B1

    公开(公告)日:2024-01-30

    申请号:US17397089

    申请日:2021-08-09

    Applicant: Google LLC

    CPC classification number: H04L63/0421 G06N3/08

    Abstract: This document describes techniques for expanding user groups while preserving user privacy and data security. In one aspect, a method includes receiving, by a content platform and from a client device of a user, a request for a digital component that also includes a user identifier. A determination is made that the user identifier is included in a user list that includes multiple user identifiers respectively corresponding to multiple users in a user action group. In response to determining that the unique identifier is included in the user list, a digital component of the entity for which the user list is generated is selected and provided to the client device of the user for display to the user of the client device.

    SYSTEM AND METHODS FOR CHANGING A SIZE OF A GROUP OF USERS TO BE PRESENTED WITH A MEDIA ITEM

    公开(公告)号:US20230023973A1

    公开(公告)日:2023-01-26

    申请号:US17778371

    申请日:2019-11-19

    Applicant: GOOGLE LLC

    Abstract: A system and method are disclosed for identifying a media item to be provided to a group of users of a content sharing platform, wherein the media item is associated with a category, and wherein each user in the group of users is associated with a weight indicating a probability of a correspondence between a respective user and the category associated with the media item, receiving a request to change a size of the group of users from a first level to a second level, the first level corresponding to a first weight threshold for the group of users, and calculating, based a value indicating a difference between the first level and the second level, a second weight threshold for the group of users corresponding to the second level, the second weight threshold to be subsequently used to determine whether the media item is to be provided to a user requesting content from the content sharing platform.

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