View-based pricing of advertisements in scrollable advertisement units

    公开(公告)号:US10467657B2

    公开(公告)日:2019-11-05

    申请号:US13915448

    申请日:2013-06-11

    申请人: Facebook, Inc.

    IPC分类号: G06Q30/00 G06Q30/02

    摘要: An online system determines the pricing of an advertisement included in a scrollable advertisement unit including multiple advertisements and a display area presenting one or more advertisements. When an advertisement is included in a scrollable advertisement unit, a price for presentation of the advertisement is determined based on bid amounts of advertisements evaluated for inclusion in the scrollable advertisement unit and a scaling factor. The scaling factor is based on the probability of the advertisement being presented to a user based on the position in the scrollable advertisement unit associated with the advertisement. Advertisement characteristics affecting the likelihood of an advertisement being presented to a user may also be considered in the scaling factor.

    Generating Card Stacks with Queries on Online Social Networks
    5.
    发明申请
    Generating Card Stacks with Queries on Online Social Networks 审中-公开
    在线社交网络上产生具有查询的卡片堆栈

    公开(公告)号:US20150178397A1

    公开(公告)日:2015-06-25

    申请号:US14568642

    申请日:2014-12-12

    申请人: FACEBOOK, INC.

    IPC分类号: G06F17/30 H04L29/06 H04L29/08

    摘要: In one embodiment, a method includes receiving, from a client device of a user of an online social network, an input from the user to access a card-stack interface, generating a plurality of cards, where each card comprises a suggested query referencing a query-domain associated with the online social network and one or more query-filters, and where each query-filter references one or more objects of the online social network, each card further comprising one or more search results corresponding to the suggested query, and each search result referencing an object of the online social network matching the suggested query of the card; and sending, to the client device in response to the input from the first user, the card-stack interface for display to the first user, wherein the card-stack interface comprises one or more of the generated cards

    摘要翻译: 在一个实施例中,一种方法包括从在线社交网络的用户的客户端设备接收来自用户的输入以访问卡堆栈接口,生成多个卡,其中每个卡包括引用一个 与在线社交网络相关联的查询域和一个或多个查询过滤器,并且其中每个查询过滤器引用在线社交网络的一个或多个对象,每个卡还包括与建议的查询相对应的一个或多个搜索结果,以及 每个搜索结果引用在线社交网络的对象匹配卡的建议查询; 以及响应于来自所述第一用户的输入,向所述客户端设备发送用于向所述第一用户显示的所述卡堆栈接口,其中所述卡堆栈接口包括所生成的卡中的一个或多个

    VIEW-BASED PRICING OF ADVERTISEMENTS IN SCROLLABLE ADVERTISEMENT UNITS
    6.
    发明申请
    VIEW-BASED PRICING OF ADVERTISEMENTS IN SCROLLABLE ADVERTISEMENT UNITS 审中-公开
    可滚动广告单位广告的基于视图的定价

    公开(公告)号:US20140365318A1

    公开(公告)日:2014-12-11

    申请号:US13915448

    申请日:2013-06-11

    IPC分类号: G06Q30/02

    CPC分类号: G06Q30/0275

    摘要: An online system determines the pricing of an advertisement included in a scrollable advertisement unit including multiple advertisements and a display area presenting one or more advertisements. When an advertisement is included in a scrollable advertisement unit, a price for presentation of the advertisement is determined based on bid amounts of advertisements evaluated for inclusion in the scrollable advertisement unit and a scaling factor. The scaling factor is based on the probability of the advertisement being presented to a user based on the position in the scrollable advertisement unit associated with the advertisement. Advertisement characteristics affecting the likelihood of an advertisement being presented to a user may also be considered in the scaling factor.

    摘要翻译: 在线系统确定包括在包括多个广告的可滚动广告单元中的广告的价格以及呈现一个或多个广告的显示区域。 当广告被包括在可滚动广告单元中时,基于被评估为包括在可滚动广告单元中的广告的投标金额和缩放因子来确定用于呈现广告的价格。 缩放因子基于基于与广告相关联的可滚动广告单元中的位置向用户呈现广告的概率。 影响广告呈现给用户的可能性的广告特征也可以在比例因子中考虑。