公开(公告)号：US11023932B2

公开(公告)日：2021-06-01

申请号：US15829866

申请日：2017-12-01

Applicant: Facebook, Inc.

Inventor： Vishal Jain ,  Rima Deodhar ,  Zhengyong Zhu

IPC: G06Q30/02

Abstract: An online system guarantees achievement of an impression goal and a reach goal associated with a set of content items received from a content-providing user of the online system within a period of time associated with the goals. To ensure that the goals are achieved within the period of time, the online system may adjust values of filters associated with the set of content items that control a number of impression opportunities for which the set of content items will be eligible for presentation to users of the online system. The online system may compute a normalized ratio throughout the period of time associated with the goals based on the goals and the progress made by the online system towards achieving the goals. Based on the normalized ratio, the online system may track the performance of the content items and adjust the values of the filters.

公开(公告)号：US10390060B2

公开(公告)日：2019-08-20

申请号：US15586875

申请日：2017-05-04

Applicant: Facebook, Inc.

Inventor： Zhengyong Zhu ,  Vishal Jain ,  Marcin Zajac

IPC: H04N21/24 ,  H04N21/442 ,  H04N21/258 ,  H04N21/25 ,  H04N21/262

Abstract: An online system presents a video from a third party system based on a video view value generate by the online system. Based on a target audience specification from the third party system, the online system selects a plurality of online system users as the audience of the video. The online system presents the video the selected users in a duration of time equal to a video presentation period received from the third party system. A play of the video by a selected user constitutes a historical view. The online system generates a video view value for the video based on historical views of the video by the selected users. The online system further applies the generated video view value for pacing delivery of the video by the online system.

公开(公告)号：US20190172100A1

公开(公告)日：2019-06-06

申请号：US15829866

申请日：2017-12-01

Applicant: Facebook, Inc.

Inventor： Vishal Jain ,  Rima Deodhar ,  Zhengyong Zhu

IPC: G06Q30/02

Abstract: An online system guarantees achievement of an impression goal and a reach goal associated with a set of content items received from a content-providing user of the online system within a period of time associated with the goals. To ensure that the goals are achieved within the period of time, the online system may adjust values of filters associated with the set of content items that control a number of impression opportunities for which the set of content items will be eligible for presentation to users of the online system. The online system may compute a normalized ratio throughout the period of time associated with the goals based on the goals and the progress made by the online system towards achieving the goals. Based on the normalized ratio, the online system may track the performance of the content items and adjust the values of the filters.

公开(公告)号：US10582236B1

公开(公告)日：2020-03-03

申请号：US16455556

申请日：2019-06-27

Applicant: Facebook, Inc.

Inventor： Zhengyong Zhu ,  Vishal Jain ,  Marcin Zajac

IPC: H04N21/24 ,  H04N21/25 ,  H04N21/262 ,  H04N21/258 ,  H04N21/442

Abstract: An online system presents a video from a third party system based on a video view value generate by the online system. Based on a target audience specification from the third party system, the online system selects a plurality of online system users as the audience of the video. The online system presents the video the selected users in a duration of time equal to a video presentation period received from the third party system. A play of the video by a selected user constitutes a historical view. The online system generates a video view value for the video based on historical views of the video by the selected users. The online system further applies the generated video view value for pacing delivery of the video by the online system.

公开(公告)号：US20180324476A1

公开(公告)日：2018-11-08

申请号：US15586875

申请日：2017-05-04

Applicant: Facebook, Inc.

Inventor： Zhengyong Zhu ,  Vishal Jain ,  Marcin Zajac

IPC: H04N21/24 ,  H04N21/442 ,  H04N21/258 ,  H04N21/234 ,  H04N21/44 ,  H04N21/45

CPC classification number: H04N21/2407 ,  H04N21/251 ,  H04N21/25891 ,  H04N21/262 ,  H04N21/44204

Abstract: An online system presents a video from a third party system based on a video view value generate by the online system. Based on a target audience specification from the third party system, the online system selects a plurality of online system users as the audience of the video. The online system presents the video the selected users in a duration of time equal to a video presentation period received from the third party system. A play of the video by a selected user constitutes a historical view. The online system generates a video view value for the video based on historical views of the video by the selected users. The online system further applies the generated video view value for pacing delivery of the video by the online system.