公开(公告)号：US20180082329A1

公开(公告)日：2018-03-22

申请号：US15268337

申请日：2016-09-16

Applicant: Facebook, Inc.

Inventor： Kyle Edward Johnson ,  Charles David Patterson ,  Mairin Gates Wilson

IPC: G06Q30/02

CPC classification number: G06Q30/0247 ,  G06Q30/0249 ,  G06Q30/0269 ,  G06Q30/0275 ,  G06Q30/0277

Abstract: An online system allows a user to visualize a plan including various campaigns each including one or more content items associated with various objectives. Based on the plan, the online system provides forms or prompts for specifying characteristics, such as bid amounts or budgets, of content items. The online system may generate the plan based on one or more existing campaigns including various content items and characteristics for presenting content items in the existing campaign, allowing the user to identify differences between the plan and content items included in the existing campaigns. When content items included in the plan are included in selection processes by the online system, the online system obtains information describing presentation of content items from various campaigns included in the plan and aggregates the obtained information to provide information describing presentation of content items in the plan.

公开(公告)号：US10970750B1

公开(公告)日：2021-04-06

申请号：US16296112

申请日：2019-03-07

Applicant: Facebook, Inc.

Inventor： Sue Ann Hong ,  Gunjit Singh ,  Kyle Edward Johnson ,  Atif Zahoor Khan

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F16/35

Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.

公开(公告)号：US10242386B2

公开(公告)日：2019-03-26

申请号：US14970873

申请日：2015-12-16

Applicant: Facebook, Inc.

Inventor： Sue Ann Hong ,  Gunjit Singh ,  Kyle Edward Johnson ,  Atif Zahoor Khan

IPC: G06Q30/00 ,  G06Q30/02 ,  G06F17/30

Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.

公开(公告)号：US20170178197A1

公开(公告)日：2017-06-22

申请号：US14970873

申请日：2015-12-16

Applicant: Facebook, Inc.

Inventor： Sue Ann Hong ,  Gunjit Singh ,  Kyle Edward Johnson ,  Atif Zahoor Khan

IPC: G06Q30/02 ,  G06F17/30

CPC classification number: G06Q30/0269 ,  G06F17/30705 ,  G06Q30/0277

Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.