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公开(公告)号:US10970750B1
公开(公告)日:2021-04-06
申请号:US16296112
申请日:2019-03-07
Applicant: Facebook, Inc.
Inventor: Sue Ann Hong , Gunjit Singh , Kyle Edward Johnson , Atif Zahoor Khan
Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.
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公开(公告)号:US10242386B2
公开(公告)日:2019-03-26
申请号:US14970873
申请日:2015-12-16
Applicant: Facebook, Inc.
Inventor: Sue Ann Hong , Gunjit Singh , Kyle Edward Johnson , Atif Zahoor Khan
Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.
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公开(公告)号:US20170178197A1
公开(公告)日:2017-06-22
申请号:US14970873
申请日:2015-12-16
Applicant: Facebook, Inc.
Inventor: Sue Ann Hong , Gunjit Singh , Kyle Edward Johnson , Atif Zahoor Khan
CPC classification number: G06Q30/0269 , G06F17/30705 , G06Q30/0277
Abstract: An online system identifies seed users of high value to a sponsored content provider. Characteristics of the seed users are identified, and additional users having a threshold measure of similarity to the seed users are identified based on the characteristics. A score is determined for each of the additional users based on the measure of similarity. The seed users are placed in an initial tier of a tiered set of users for the sponsored content, and the additional users are placed in additional tiers of the tiered set of users based upon the determined scores such that each additional tier includes those users of the additional users having a specified range of determined scores, the tiers of the tiered set of users ranked according to the determined scores of users within each tier.
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