公开(公告)号：US20180349944A1

公开(公告)日：2018-12-06

申请号：US15610147

申请日：2017-05-31

Applicant: Facebook, Inc.

Inventor： Robert Daniel Paul Masson ,  David McCafferty Lapayowker ,  Joshua Ryan Williams ,  Kevin Donald Kelly

IPC: G06Q30/02 ,  G06Q30/06 ,  G06F17/30

Abstract: An online system evaluates the quality of a content publisher displaying sponsored content items. To determine a likelihood of conversion actions associated with the sponsored content items, the online system uses information about users and their interactions with sponsored content items featured within the content publisher against interactions with sponsored content items featured within a benchmark system (e.g., online system). By determining a ratio of these interactions, the online system can determine a likelihood of conversion actions for the content publisher. The online system uses this likelihood of conversions to determine a publisher quality score that it uses to normalize third party value contributions toward placing sponsored content items on the content publisher. Thus, third party systems no longer need to be concerned about the intrinsic value of a given content publisher as third party value contributions are normalized based on the content publisher's conversion rates.

公开(公告)号：US20190124170A1

公开(公告)日：2019-04-25

申请号：US15788765

申请日：2017-10-19

Applicant: Facebook, Inc.

Inventor： Li Ju ,  Ramanathan Palaniappan ,  Matthew Bryan Folz ,  Baijie Lu ,  Kevin Donald Kelly

IPC: H04L29/08

Abstract: The disclosed computer-implemented method may include measuring a user's activity for at least a current time period with respect to a social networking group of a social network. The method may include determining, based on at least the user's activity, whether the user will establish a meaningful connection with the social networking group for a next time period. The meaningful connection may indicate that the user satisfies a threshold amount of activity with the social networking group for a time period. The method may include selecting, based on the determination, content associated with the social networking group. The method may include providing the selected content for display to the user. Various other methods, systems, and computer-readable media are also disclosed.